As partners, Diva and Fourth Floor bring together two of the industry’s leading independent agencies for games, and combine their owned tech-enabled services to deliver creative, production, PR, creator, social and community marketing services, ensuring games businesses worldwide can choose boutique sector experts on bigger projects, over costly corporate networks.  

Bristol, UK [21/08/26] – Diva Agency and Fourth Floor today announce the launch of a new tech-enabled games agency partnership, to help publishers, developers and games-adjacent brands access specialist marketing expertise across international markets. 

The partnership brings together Diva Agency’s expertise in creative, key art, trailer production and localisation, OOH, digital campaigns, brand, PR, social content and integrated campaigns with Fourth Floor’s leadership in influencer marketing, creative video production, social media management and digital-first audience engagement, alongside both agencies’ proprietary tech platforms and managed services. 

The partners will also establish a framework for a wider global network of independent agencies, with space for further specialist partners to join across key territories and disciplines.

The move responds to a growing need from games businesses for more agile, highly specialised marketing support, still with international reach and smart tech solutions. 

As publishers and developers look to build campaigns that resonate across markets, platforms and communities, the alliance will offer a flexible alternative to traditional network agency models: independent, specialist-led and built around the realities of modern games marketing.

The new organisation will support clients across everything from core asset and content production, localisation and versioning services, through to brand positioning, campaign strategy, creative development, PR and communications, social content, influencer campaigns, creator partnerships, community management, talent-led activation and local market insight.

By connecting other independent agencies through their cooperative framework, the partnership aims to give clients access to global thinking without losing the cultural fluency, agility and senior expertise that independent specialists are known for.

Diva Co-Founder & CEO, Suzy Barnes, said:
“Diva and Fourth Floor are natural partners, with very little crossover in our respective service arms. Diva has historically leveraged proprietary tech to compete with globally scaled businesses, servicing the AAA and enterprise platform market from within a boutique structure. Our AA and indie clients also prefer our boutique agency structure for our deep sector expertise and local market knowledge. 

“Fourth Floor has also built systems to innovate and lead the influencer marketing category, so we are excited to explore new collective innovations as our partnership progresses.” 

Rich Keith, Founder and CEO, Fourth Floor, said:
“Influencer marketing, community engagement and earned attention are now central to how games grow. But clients increasingly need those disciplines connected across territories and campaign stages. By launching this partnership with Diva Agency, we’re creating the bedrock of a structure that will allow independent agencies to work together more effectively, giving games businesses access to joined-up expertise from people who genuinely understand the category.”

Diva Co-Founder and Chief Creative Officer, Andy Barnes said: “Games audiences are global, but they are never generic. The most effective campaigns are built by people who understand the communities, creators, platforms and cultural nuances that shape how players discover and engage with games. This tech-enabled agency partnership gives us a way to combine independent specialist expertise at scale, without losing the agility and originality that clients value from agencies like ours.”

The partnership has been created with expansion in mind. Diva and Fourth Floor will now begin conversations with other like-minded, tech-savvy independent agencies across international markets, with the aim of building a trusted global network of specialist partners, powered by disruptive tech solutions designed to best serve the games industry.

The organisations will maintain independence, with each member agency retaining its own identity, leadership and client relationships, while collaborating on shared opportunities, international briefs and integrated campaign delivery where a joined-up approach can add value.

The partnership between Diva and Fourth Floor is effective immediately, with further partner announcements expected in due course. Diva and Fourth Floor will act as founder partners of the new cooperative, for best-in-class independent agencies working across games, entertainment and fan culture.

Suzy Barnes concludes: “This new strategic alliance gives games businesses the best of all worlds – scale – efficiency – innovation – deep sector knowledge – and crucially as a result of our tech solutions; better value for money for our collective clients.”

ENDS

About Diva Agency
Diva Agency is a specialist creative and communications agency working across games, entertainment and culture. The agency supports clients with brand strategy, creative campaigns, PR, social, content and integrated marketing designed to connect with highly engaged fan audiences.

About Fourth Floor
Fourth Floor is a specialist creator and digital agency working with brands, creators and entertainment businesses to build meaningful audience engagement through influencer marketing, talent partnerships, creator campaigns, social strategy and digital-first content.

All media enquires to: [email protected] / +44 117 214 0404

About Diva Agency

The gaming native integrated agency for the world’s biggest games publishers, developers, platforms and entertainment brands.