Fourth generation family cider maker, Thatchers, has selected McCann Bristol as its strategic and creative partner with a remit to further build the brand as the Somerset company continues to reach new audiences with its innovative range.
The win will see the agency apply its award-winning, integrated approach across a wide range of communications activities, creating a master brand campaign and tactical campaigns for Thatchers Gold, Haze, Rosé as well as exciting future innovations. The work will be executed across all media, from TV, through outdoor and print to digital and social activity, and shopper and on-trade activation.
Established in 1904, Thatchers Cider is a fourth-generation family cider maker with a respected position in the market and a firm place in the hearts of its customers. As popularity for its products continues to grow across the UK, a new approach with McCann Bristol will see the brand hold true to the familiar tone of the past while laying important roots for supported national growth.
As one of the fastest growing cider brands in the UK with an evolving portfolio, Thatchers demanded a highly creative agency with a truly integrated approach and a track record of catapulting brands into the limelight with award-winning work. McCann Bristol will be unveiling campaigns throughout 2020 that will match the cider maker’s strategy.
This win follows a number of other recent high-profile wins for McCann Bristol and complements a hugely successful year of major award recognition, including a Cannes Lion, a D&AD Pencil, 10 Creative Circle gongs and a One Show Pencil.
Jon Elsom, Group Executive Creative Director at McCann, says: “2019 was a year to remember for McCann Bristol. We’ve well and truly cemented our position as one of the most creative integrated agencies in the UK, increasingly attracting talent and clients both locally and nationally. Thatchers is a fantastic addition to our client list and we’re looking forward to making sure there’s only one name on cider-drinkers’ lips.”
Yvonne Flannery, head of brands at Thatchers, says, “Last year Thatchers Gold and Thatchers Haze saw really strong growth across the UK. We’re looking forward to strengthening this position even further with the ambition and creativity that McCann Bristol will bring, helping make 2020 a stand-out year for us. Our mission is to bring fantastic tasting cider to drinkers in all parts of the UK, proud of our West Country heritage, whilst reaching new audiences nationally.”
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