Two of the UK’s leading agency management businesses come together

Synergist is the software that helps agencies run better. Connecting projects, resources and financials in one place, so agency leaders can see exactly what’s happening in their business and make smarter decisions.

Agency Works are the software implementation experts behind some of the UK’s best-run agencies. Helping creative businesses get Synergist properly embedded, configured to the way they work, and delivering real results from day one.

For years, our two businesses have worked side by side, sharing the same purpose: to make a real difference in how agencies run and elevate their performance.

So when the opportunity came to make it official, to bring both teams together under one roof, it felt less like a big decision and more like the obvious one. There was really only ever one question: when?

Now, they’re making it official. Synergist and Agency Works are becoming one business, and have joined Banyan Software — a group that acquires and backs successful software businesses for the long term, keeping teams in control while giving them the support to grow.

Jay Neale, CEO of the combined business, said:

“This has been a long time in the making. Our two teams have always shared the same purpose: helping agencies be their best and enjoy the ride. Becoming one business simply made sense, and finding a home for life with Banyan gives us the support to deliver even more for our clients. I’m incredibly proud to be leading the combined business as CEO, and with Banyan behind us, I genuinely believe the best is still to come.

Nick Lane, Chief Operating Officer of Synergist, said:

“Synergist has been built over more than 20 years on the trust of the agencies we serve. This doesn’t change that. If anything, it strengthens it. Same product, same people, same purpose. Now with more resource and backing behind us, we can build faster and go further for our customers than ever before.”

For existing clients and users, nothing changes day to day. With more resource and backing behind the combined business, the focus is on building faster, delivering better, and continuing to improve the software and services agencies rely on.

For agencies considering Synergist for the first time, you’re not just getting software. You’re getting 25 years of agency expertise built into a platform, configured by people who’ve worked in agencies themselves and know the challenges inside out.

The best is still to come. Two brilliant teams, one shared purpose, and more firepower than ever to deliver on it.

About Synergist

From pipeline to profit. Synergist connects your projects, resources, and financials in one place – streamlining work and giving you the management data you need.

Spot capacity bottlenecks before they happen. Understand exactly how time is utilised. Track which clients are profitable. Know where you’re losing money. See problems coming, make smarter moves, run your agency on reality not guesswork.

It’s not just software. It’s 25 years of agency expertise built into a platform that flexes to your needs, configured by experts who know agencies inside out. They’ll match it to your processes, challenge what’s not working, and support you as you scale.

The UK’s leading agency software for agencies that want to scale profitably.

To find out more or book a demo, visit synergist.co.uk

About Synergist

Agency management software that takes you from busy chaos to calm, strategic growth. From new business to billing, Synergist streamlines all your operations for efficient workflows, instant visibility, and robust reporting.