News

Shaped By becomes a Certified B Corporation

11th June 2024

Bristol based Creative Agency joins the growing movement of companies using business as a force for good

Shaped By, a creative agency for the b2b world – based in Bristol, UK, has announced its certification as a B Corporation (or B Corp), joining a growing movement of companies that are reinventing business for the benefit of all people and our shared planet. Verified by B Lab, the not-for-profit behind the B Corp movement, the achievement demonstrates that Shaped By meets high standards of social and environmental performance, transparency, and accountability alongside a commitment to goals beyond shareholder value.

The news comes as the ongoing climate crisis and widening social inequality continue to pose urgent challenges to our economy. B Corp Certification assesses the entirety of a business’ operations and currently covers five main impact areas: Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with companies required to reach a score of 80 points in the B Impact Assessment while providing evidence of responsible practices relating but not limited to energy supplies, waste and water use, worker compensation, diversity, and corporate transparency. A business must also legally embed their commitment to purpose as well as profit in their company articles.

Shaped By is now part of a growing community of over 8,000 businesses globally that have certified as B Corps. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 1,700 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony’s Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.

Chris Turner, executive director of B Lab UK, says: 

“We are pleased to have B Corps of all shapes and sizes as part of our community — from startups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that positive impact is possible in any sector. Welcoming Shaped By is an exciting moment for the creative industry. B Lab UK and the rest of the B Corp community are really pleased that Shaped By is paving the way for a new way of doing things.”

Nick Farrar, founder of Shaped By, says:

“Becoming a B Corp and joining the global community of businesses dedicated to building a better world was one of the first, and easiest, decisions we made after changes to the agency’s ownership last year. It aligns perfectly with our belief that design and creativity have the power to improve lives and positively impact the world around us. I’m looking forward to embracing what being a B Corp company means and committing to maintaining and improving our standards now and in the future.”

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About Shaped By

We are an independent creative agency. We help scaling tech companies stand out embracing their bold through creative thinking and exceptional design. We put creativity at the heart of what we do because we believe in the undeniable connection betwe...

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