We want our 15 million members to enjoy the same personal, tailored experience online as they do in our network of branches. So for us, technology doesn’t mean designing something to replace the human touch, it’s simply a way to enhance and extend it.
This virtue certainly resonates with Sonja Jefferson and Will Wellesley-Davies, who have just joined our Service and Experience Design Team leadership team.
Sonja has been a leader in the world of content for many years. She founded Bristol’s content strategy firm Valuable Content and is co-author of the award-winning book, Valuable Content Marketing – how to make quality content the key to success and joins Nationwide to head up the fast-growing content design discipline.
“Nationwide has a long history as a values-led business; the most human business wins today and content design in a transformative practice in the drive towards that goal. It’s great to see the Society adopting content design across the business and we have some incredible talent in our team. I’m excited to see how far we can take it.”
Will has joined from the strategic UX design agency, Nomensa, where he was Principal User Experience designer and will be scaling up Nationwide’s UI design capability to meet the modern ‘Fintech’ challenges of service design to better serve the needs of both customers and colleagues.
“Nationwide believe in putting people first; in honesty and integrity – applying these values to the design of future innovative financial services, which touch all aspects of people’s lives across society is a really exciting opportunity.”