I keep forgetting to sell.

Yet my business keeps growing.

Let me share why.

The morning after speaking at a women’s event in Bath, I felt the familiar pang of regret. Once again, I’d forgotten to mention anything about the packages I offer.

Absolutely no mention, zilch, nada of the many different ways women can work with me to define their story and be courageous in sharing it. Hell, I never even mentioned the BIG thing I’m in the process of launching; the She Roars Club.

Bugger. Bugger. Bugger.

But then I checked my social media. New connections. Coffee invites. DMs – all from the fabulous ladies I met the night before. And all because I did the one thing that feels natural to me now, I shared my story.

Because here’s the thing: Selling doesn’t have to feel like selling.

When you share your story—why you do what you do, who you help, and the impact you create—people connect. They trust. And that’s what leads them to buy.

It’s the same thing I tell my clients when they confess that selling makes them cringe. When they worry they sound pushy, or desperate, or just plain awkward. When they’d rather do anything—literally anything—than talk about their own brilliance.

We’ve been conditioned to believe that selling is about persuasion, pressure, and pouncing at the right moment with a pitch-perfect offer.

But what if I told you that selling doesn’t have to feel like selling at all?

What if I told you that simply telling your story—why you do what you do, who you help, and the transformations you create—can be enough? That your customer’s stories, their wins, their breakthroughs, can do all the selling for you?

Because here’s the thing: People don’t buy because of slick sales tactics. They buy because they feel something. They see themselves in your story. They connect. They trust. And when that happens, selling becomes effortless.

That’s why my inbox was full the morning after my talk. Not because I pitched, but because I shared.

That’s exactly why I created the She Roars Club, a space for women who want to use their stories to sell in a way that feels natural, authentic, and powerful. No awkward pitches. No pressure. Just stories that attract the right people.

The She Roars Club is for women who are brilliant at what they do but struggle to articulate their value. It’s a place where you’ll learn how to craft your story with confidence, show up with impact, and attract the right people without ever feeling salesy.

If that sounds like what you need, join the waitlist here:

https://hilarysalzman.podia.com/the-roar-of-her-story-she-roars-programme

There, phew. I finally remembered to mention the ‘thing’! That wasn’t so bad after all.

👋 Hey, I’m Hilary – I share posts that inspire women to tell their story to attract their dream clients and build a business that’s unapologetically them.

💓 If you know a woman in your network that this post could help, why not share it with them?

About Hilary Salzman, The Business Storyteller

I'm a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently.