BY: JOE SMITH, Weston College Group Apprenticeship Strategic Accounts Manager 

In today’s business landscape, digital skills are not just an advantage—they’re essential. Yet, many businesses, particularly smaller ones, struggle to find or afford the right talent to optimise their digital presence. Degree apprenticeships are emerging as a powerful solution to bridge this gap, enabling companies to access fresh talent and develop in-house expertise without the high costs of hiring fully qualified professionals. Weston College’s Higher Education arm, University Centre Weston (UCW) now offers two innovative pathways: the Digital User Experience (UX) Degree Apprenticeship and the Digital and Technology Solutions Degree Apprenticeship, BSc (Hons), both of which provide accessible routes to high-level digital skills essential for your business. 

What are these qualifications? 

Digital User Experience (UX) Degree Apprenticeship Combines digital development with sociological, psychological and traditional design approaches to achieve your creative goals. This approach enables a member of your team to design, prototype, and build interactive user interfaces, data visualisations, responsive installations, and other user-focused experiences.  

Digital and Technology Solutions Degree Apprenticeship, BSc (Hons) is a multidisciplinary programme designed to equip apprentices with a broad set of technical and analytical skills to support the digital transformation needs of businesses across industries. This degree covers core areas like data analytics, software engineering, cyber security, and Network Engineering, giving apprentices a robust foundation in technology solutions.  

Dispelling a Common Myth: Degree Apprenticeships Are Not Just for Big Businesses 

Many small to medium-sized enterprises (SMEs) mistakenly assume that degree apprenticeships are primarily for large corporations. However, SMEs can absolutely benefit from these programmes, gaining access to emerging talent that will enhance their digital strategies and support long-term growth. UCW’s apprenticeships start at a post-A Level (Level 3) stage and progress each year in complexity until reaching degree level (Level 6), enabling businesses to reap the benefits of an apprentice’s learning at every stage. 

Why Digital Degree Apprenticeships Are Smart Investments for Your Business 

These Apprenticeships allow your business to close the digital skills gap by building user-centred digital experiences tailored to your customers. With training in UX research, design, and usability, an apprentice can enhance your products’ and services’ appeal, contributing to stronger customer satisfaction and loyalty. Likewise, the Digital and Technology Solutions Degree Apprenticeship equips apprentices with practical experience in areas like software, cyber, data and network engineering enabling them to contribute to digital solutions that streamline business operations, increase productivity, and ensure resilient and responsive customer service, plus: 

Affordable Access to High-Caliber Talent, for SMEs with limited budgets, both the UX and Digital and Technology Solutions Degree Apprenticeships offer cost-effective ways to access high-calibre talent without the expense of hiring fully trained professionals. Government initiatives and apprenticeship levy funds can further reduce costs, making it easier for smaller companies to take advantage of this opportunity. 

Create a Pathway for Emerging Talent, many A Level students aspire to degree apprenticeships, but the shortage of opportunities with employers limits their access. By hiring a degree apprentice, your company helps bridge this gap, offering young people the chance to earn a degree while gaining practical, career-relevant experience. This positions your business as a supporter of accessible education and professional development, which appeals to both potential employees and customers. 

Invest in Long-Term Workforce Development, a degree apprenticeship not only provides immediate support but also prepares an apprentice for future growth within your company. Apprentices in both UX and Digital Technology Solutions develop strong loyalty to employers who support their growth, reducing turnover and creating a pipeline for future leaders. By training apprentices in specialised skills, you’re investing in a skilled, adaptable workforce capable of supporting your business’s digital strategy for years to come. 

Flexible, On-the-Job Learning and Immediate Impact, with hands-on, workplace-focused training, degree apprenticeships ensure that your apprentice adds value from day one. Under the guidance of experienced professionals, apprentices in UX can immediately contribute to tasks like usability testing, developing user flows, and designing interfaces. Those in the Digital and Technology Solutions programme bring fresh perspectives to complex challenges in areas like software development, cybersecurity, and systems analysis. 

Join the Movement—Help Us Bring More Degree Apprenticeships to SMEs 

Degree apprenticeships are powerful tools for tackling the digital skills gap, yet many SMEs have yet to embrace this opportunity. By choosing to support degree apprenticeships, you’ll join a forward-thinking movement that enhances business capabilities, provides young people with opportunities, and brings essential skills into our local economy. 

UCW is ready to support you in bringing on a UX Degree Apprentice this January or a Digital and Technology Solutions Degree Apprentice, BSc (Hons) in 2025. The return on investment goes beyond improved digital products; it’s a step toward building a resilient, adaptable, and skilled team ready to lead your business into the future. 

To get started, contact me by emailing me at [email protected]  or calling on 01934 411 594.

About Weston College

Weston College is an Ofsted rated 'Good' and 'Outstanding for Skills' Further Education college and University Centre in Weston-super-Mare, 25 minutes from Bristol. Providing education and vocational training to around 30,000 learners in the South West.