Hey! What? takes on Elvis with integrated campaign for groundbreaking immersive event.
Hey! What? recently launched their Elvis Evolution campaign in partnership with Layered Reality, The Outernet London, Sold Out and Channel 4.
Elvis Evolution is a forthcoming visitor attraction to be launched in May 2025 from the UK’s leading immersive specialists Layered Reality. The experience, which combines cutting-edge digital technology, live actors and musicians, mind-blowing multimedia and heart-pounding music, will be opening in Immerse LDN in central London.
Hey! What? has not only produced traditional press and out-of-home but they have also produced a huge multi-screen 3D anamorphic digital billboard as well as their first prime time TV commercial.
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