Rooted in emotion, built for impact — Fiasco’s rebrand puts feeling at the heart of creativity.

Design that moves people

Marking 15 years in the industry, design agency Fiasco is unveiling a rebrand that reflects its evolution and deep-rooted belief in the power of emotion. The agency has built a reputation for crafting work that harnesses human connection, visual storytelling, and impactful digital experiences. Now, with a bold new identity, Fiasco is doubling down on its core belief: emotion belongs at the forefront of design.

“Every project we work on is strategically built around a core emotion to create a powerful and meaningful connection with the audience. We’ve turned this approach into a transparent offering: humanising brands by delivering that emotion at every touchpoint, building lasting associations over time.” — Chris Tozer, Partner & Creative Director.

A story of growth, values, and care

“We started Fiasco 15 years ago with no clients, no agency experience, and no roadmap. What we had was a set of values and a belief that we could do things differently by carving our own path.

We care deeply about the people we work with. From the Fiasco team to our partners, our work is driven by energy and strives to make people feel something. Now, our own brand reflects that belief and level of care” — Ben Steers, Co-founder and Exec. Creative Director.  

A rebrand built from within

Fiasco’s year-long rebrand was an in-house, studio-wide collaborative effort influenced by every member of the 16-person team. The process was challenging,  iterative, and at times chaotic — but that’s exactly what made it meaningful. By handing the reins to the people who shape Fiasco daily, the agency has created an identity that every team member can proudly own.

“By giving our team the freedom to shape our brand in-house, it has become a true reflection of the care we put into our work and the people we impact.” — Gabby Luciani, Account Director. 

A fresh identity, a life-long philosophy

“The new visual identity is built on a creative tension: the balance between the maturity and expertise we’ve developed over 15 years and the playful, spirited personality that defines us.” — Julia Darze, Partner & Design Director. 

To achieve this, Fiasco has carefully paired two contrasting typefaces — one functional, one playful — and anchored the design in a minimal based palette of dark and light, accented by bright, celebratory secondary colours. They introduce ‘little moments of joy’ through motion and interaction. 

Custom glyphs disrupt the structure of the refined logotype, creating unexpected moments that delight and surprise. Now, the way text animates or a button moves on rollover holds as much significance as the words themselves — reflecting their broader approach to brand identity that merges strategy with emotion. 

Here for what’s next 

Fiasco isn’t just evolving its own identity — it’s sharing 15 years of lessons, insights, and creative thinking with the wider design community. Through open conversations, skill-sharing, and knowledge exchange, the agency is committed to helping others grow, learn, and push the boundaries of brand and digital design. 

Over the next year, these initiatives will include open studio days, portfolio reviews, career advice, internships, mentorships, and an FAQ resource hub, to name a few.

Fiasco’s rebrand is a bold reaffirmation of what they’ve always believed: great design isn’t just about aesthetics — it’s about evoking emotion, shaping experiences, and creating meaningful impact. 

Check out Fiasco’s new look and feel here: fiasco.design

About Fiasco

We blend brand and digital to move businesses forward with feeling. B Corp certified.