Why people DO buy from clowns; a Keynote with Paul Feldwick
BCI Talk
Paul Feldwick worked for over thirty years at the legendary creative agency, Boase Massimi Pollitt, later part of the DDB network. His latest book, Why Does The Pedlar Sing? examines what ‘creativity’ really means in advertising. Although we’ve often been told by the gurus of advertising that ‘selling is a serious business’ and ‘people do not patronise a clown’, all the evidence of history shows this is wrong, and that brands have always achieved fame and fortune by using the devices of popular culture and entertainment.
So, why are today’s agencies apparently so resistant to creating work that’s famous and popular? And what should we do about it? Join us for this lunchtime Keynote on Wednesday 28th April to find out.
In 1974 Paul joined Boase Massimi Pollitt, a rising London advertising agency already famous for several popular campaigns including the Smash Martians and the Cresta Bear. He stayed there for over thirty years, mainly as an account planner. By 1988 he was heading up the planning department and he later became Worldwide Brand Planning Director for DDB (who’d acquired BMP in 1989). Since leaving the agency world in 2005, Paul has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Masters degrees from the University of Bath School of Management (Responsibility & Business Management) and Ashridge Business School (Organisational Consulting).
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Luck isn’t a strategy – Systemise your sales engine: a keynote with Ryan Hall
12.30pm
-2pm
Barclays, Bridgewater House, Finzels Reach, Bristol, BS1 6BX
BCI Keynote
Every B2B founder or sales leader hits the same wall eventually. In the early days, growth feels personal. You’re the one sending the emails, working the deals, closing on gut instinct and sheer willpower. But then the cracks show up. The pipeline swings from feast to famine. Your best salesperson leaves, and half your revenue walks out the door with them. Your marketing feels like random acts of hope. You’ve got tools, tactics, a CRM full of contacts. But no system. No engine. Just effort.
In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
The Rules of Engagement
18:00
-19:45
DeskLodge Bristol 2 Redcliffe Way Bristol BS1 6NL
Meet-Up
Join us for an evening of chitchat about social media, content, and community building.
Umbraco Spark Conference
9:00
-17:00
We The Curious, Bristol, BS1 5DB
Conference
We the Curious in Bristol is the apt venue for the largest UK gathering of Umbraco developers taking place on Friday 20th March for a day of sharing, coding, learning, and exploring.
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