‘CRM is a channel, you can’t do cool interactive stuff in emails, CRM is boring and should be thought about at the end of the process’. Wrong, wrong and wrong. Rob Pellow has been working in CRM for over 10 years and, like most people who end up in that world, he didn’t mean to. However, the amount of opportunity, genuine customer connection and provable, unrivalled ROI that it produces leaves him excited every day.
Join Rob as he helps us understand how and where CRM fits into a marketing stack, what is and isn’t the role of email, and what is and isn’t possible.
This session is open to all but is particularly relevant for client-side people responsible for or interested in CRM, teams that work in CRM but not as a main role, people interested in how to bring brands to life in less commonly discussed channels and people that would like to know how to power up their CRM!
About Rob
Rob is the Executive Technology Director at CRM agency Armadillo. With over 10 years experience he is always positive, seriously knowledgeable and brilliant fun. Rob makes the complex simple.
> See Armadillo’s member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
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