Search has changed. Again.

As AI overviews, zero-click results, and platforms like ChatGPT continue to reshape how people find and trust brands online, the traditional SEO playbook is quickly becoming obsolete. We’re no longer fighting for just rankings, we’re fighting for attention, credibility, and visibility everywhere.

In this webinar, Dominic Baliszewski and Kate Sikora will pull back the curtain on how we’re working with data scientists, journalists, and search experts to redefine what success looks like in this new landscape. You’ll learn how to measure your Earned Visibility Score, a new metric for a new era, and see how leading brands are adapting to maintain relevance across the entire digital ecosystem.

Expect fresh insights, future-facing tactics, and a few strong opinions.

Register here!

 

Who’s it for?

This session is for digital marketers, brand leaders, and comms pros who are responsible for making their organisation discoverable and credible online. Whether you lead search strategy, run campaigns, or oversee brand visibility, this one’s for you.

 

About Dominic Baliszewski

Dominic co-founder of Yours Sincerely, a PR and personal branding agency that helps ambitious brands and bold leaders earn visibility—the kind that builds trust, shapes reputation, and drives results. He began his career at a high-growth tech startup that later became part of MoneySuperMarket Group, before moving into marketing strategy and communications leadership.

He’s worked across sectors – from purpose-led charities to challenger brands and B2B scale-ups – helping them show up in the right places, with the right message, for the right reasons. As a subject-matter expert, Dominic has appeared on BBC TV and radio and been featured across major media titles.

> See Yours Sincerely’s BCI profile 

> Connect with Dominic on LinkedIn

About Kate Sikora

Kate Sikora is the co-founder and Managing Partner of Noble Performance, a digital performance marketing agency based in Bristol. She established the UK arm of Noble Studios in 2018, leading its growth from a one-person operation to a thriving team that has achieved significant milestones, including surpassing £1 million in annual turnover. 

Kate is a board member of Bristol Creative Industries and a Governor for TAAN (Transatlantic Agency Network). A respected voice in the industry, she has spoken at conferences and events across the UK, Europe, and the United States. Her insights into digital strategy and performance marketing have made her a sought-after speaker for those looking to navigate the evolving digital landscape.

> See Noble Performance’s BCI profile

> Connect with Kate Sikora on LinkedIn

 

This 30 minute webinar will involve introductions from the BCI team, a 15 minute presentation followed by a 10 minute facilitated Q&A. You can ask questions via the question/chat box during the webinar, or submit in advance.

This session is exclusively for BCI members – register your free place below! Not a member with BCI? You can read about the membership perks and how to join here.

 

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Please get in touch with Dan if you’re interested in speaking at a future session.

Book your space

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.