Wake Up Call: How to maximise website conversions using compelling copy and design

BCI Webinar

21st Apr 2023





Join Tom Fallowfield as he reveals everything he knows about compelling website copy:
• The elements of a killer hero section
• How to talk about your customers and not about yourself
• Developing the pain felt by people prior to your product
• Finding and then addressing objections
• Deploying testimonials to maximum effect
• How to get the information you need from your existing customers

This session will be particularly useful for anyone selling products or services online, as well as anyone building or maintaining a customer facing website.

Register here!

About Tom
Originally a web developer, Tom Fallowfield now offers conversion rate optimisation services to UK service and e-commerce businesses alongside running Ugli, his web development agency.

> See Ugli’s member profile here

> Follow Tom on LinkedIn

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.

Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.

Please get in touch with Sian if you’re interested in speaking at a future session.

The Wake Up Call sessions are exclusively for BCI members – register your free place below!

If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.

Register for your free place Next webinar

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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