Wake Up Call: How to create content C-suite execs will read
BCI Webinar
What do CxOs read? What attracts their attention, what engages their interest and – crucially – what puts them off?
That’s what the team at Rin Hamburgh & Co learned during the creation of their research report – ‘What do CxOs read? What B2B marketers need to know about creating content for the C-suite’ – which features interviews with C-level execs from companies including Groupon International, cardfactory and The Very Group.
Join Rin as she discusses their findings and dives into what they mean for any B2B marketer tasked with engaging a senior leadership audience.
About Rin
Rin is the founder of RH&Co, a strategic brand copywriting agency based in Bristol. RH&Co specialises in working with expert-led businesses across the UK and Europe to create hard-hitting thought leadership content that builds brand awareness and authority, and allows their clients to lead the conversation.
> Rin Hamburgh & Co member profile
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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Online
BCI Webinar
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12.30pm
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Barclays, Bridgewater House, Finzels Reach, Bristol, BS1 6BX
BCI Keynote
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In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
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