Wake Up Call: How to convert traffic into sales with an effective lead magnet and follow-up sequence
BCI Webinar
Given the choice between your high-ticket services and “nothing”, sadly 90%+ will always choose “nothing”, and go about their lives, rapidly forgetting you exist. Even the ones who liked the look of your business and would have made excellent clients in the future.
A good lead magnet – a free item offered in exchange for an email address – will let you capture this interested-but-not-ready segment and position yourself to them as the authority in your field. It will appeal precisely to your ideal clients (filtering out the wrong people) and will populate your email list with the right people at the right time.
Following up on this with an automated email sequence will allow you to “nurture” these warm leads, offering yet more valuable content and systematically converting them into clients.
Once operational, the system will run itself with no further work from you. All you need to do is tell people about it, and it will do its job.
Learn everything you need to know to set up a high-converting lead magnet and follow-up sequence in this webinar with Tom Fallowfield.
Bristol Creative Industries members can register here.
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Tom has been a web marketer since more or less the dawn of time (2002) and runs vanillakiller.com, a service designed to help creative businesses and freelancers generate more sales with effective messaging and lead magnets.
Vanilla Killer provides a complete messaging overhaul for a fixed price and with a guaranteed success rate. Enquire now for details.
> Connect with Tom on LinkedIn
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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