Wake Up Call: Addressing the pain in partnership – 5 tips to rethink collaboration between agency peers

BCI Webinar

1st Dec 2023





Micro & SME businesses with niches and skill specialisms are small but mighty.

Their focus creates the super-power of agility, which makes collaboration – or ‘partnership’ and ‘white-labelling’ as it’s sometimes ambiguously known – much easier. But too often, partnership fails before the real value is derived.

In this webinar Tom Foster from Gravitywell explores 5 reasons partnerships can fall down and offers some practical tips for how agencies collectively might improve their own collaborative relationships.

This talk is also an invitation to the wider BCI community to join Gravitywell as we work towards a new “Partner Network” programme.

Key takeaways:

  • An understanding of common pain points and reasons for partnership failure.
  • Tips on how to correctly frame collaboration opportunities for optimal value.
  • Tips on how to manage expectations and negotiate typical areas of imbalance or conflicting interest.
  • An invitation to collaborate with Gravitywell’s team of entrepreneurial designers, strategists and technologists.

This talk is pitched at any micro or SME specialist businesses that works in with an entrepreneurial focus or directly with startups or scaleups. The content is equally valuable to any business with an idea for a new product, service or innovation who is exploring collaboration as a way of moving their idea forward.

> Register here!

About Tom

Tom is Gravitywell’s Head of Commercial. Drawing on a practical background in UX design, design research and early-stage startups, Tom works with founders and founding teams to conceive, scope and implement technology solutions that help founders achieve their goals.Gravitywell is Bristol’s Venture Studio; we pull together the skills, experience, resources and funding needed to produce businesses with solid technology foundations.

These Wake Up Call sessions are exclusively for BCI members – register your free place below!

If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.

Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.

Please get in touch with Sian if you’re interested in speaking at a future session.

Register for your free place Next webinar

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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