Wake Up Call: 8 ways to boost conversions on your website
BCI Webinar
How website optimisation and evolution helps organisations within the creative industries to get the most value out of their digital platforms…
An ambitious organisation should see its website as an investment rather than an expense.
Your website is a vital and fundamental asset in your business model. It’s the digital centre of your strategy, providing a hub for your lead generation, customer experience, sales, marketing, eCommerce, fundraising or onboarding activities to revolve around. And with the right strategic roadmap in place, your website can be continuously improved and evolved so that it brings more and more value to your organisation.
However, running a busy organisation can risk some areas of your digital strategy falling by the wayside. But there are serious and long-lasting consequences of not looking after your organisation’s website. If unresolved, this will block growth.
In this webinar, Aidan Rumble, Tech Lead at Atomic Smash, will walk through 8 ways to boost conversions on your website, featuring a mixture of ideological, practical, DIY and specialist improvements. Putting a spotlight on several ways to optimise websites, Aidan will share practical steps for improving conversions that can be applied to lead generation, booking flows or checkouts, and long-term website evolution.
This session will be ideal for marketing leaders and anyone responsible for their company website. Expect to do some thinking of your own and leave with ideas you can implement yourself or by utilising the skills and expertise of a website agency.
About Aidan
As Technical Lead at Atomic Smash, Aidan is responsible for early-stage technical requirements gathering and ensuring projects and all our work is using the smartest tech available. Aidan oversees the development team from start to finish.
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Shared Cycles: Why Reproductive Health Is Everyone’s Business
18:00
-20:30
Victoria Street Bristol BS1 6AA
Masterclass
We think that without community, no one would get very far.
Whether on a global or local scale – showing up for those around you helps to build positive connections and outcomes. We can create impact whether international, local, at home or at work.
As an agency, we looked at the workplace. As the collective fight for equality for women at work pushes on, we asked ourselves where else can we add value?
We got together to talk about the issues that were impacting us. And high on the list was the impact of the reproductive life cycle at work. It’s not surprising when 23% of UK women have considered quitting due to the impact of menopausal or menstrual symptoms (Simply Health, 2023).
So, join us for an evening of learning and discussion as we centre in on all things periods, PMDD, peri-menopause and beyond. Equip yourself with the facts and the figures, and crucially, learn why reproductive health is not just a women’s issue but is a business imperative.
Agenda:
6:00 – 6:30: Drinks and networking
6:30 – 6:40: An introduction from some of our Great Women, Victoria and Jinny.
6:40 – 7:00: A ‘cycles of self-love’ masterclass from Hazel at The Bristol Menopause Clinic.
7:00 – 7:30: ‘Why reproductive health is not just a women’s issue but is a business imperative’, from Sophie from HeyFlow.
7:30 – 8:00: Questions and discussion.
8:00 – 8:30: Drinks and networking
We’ll be joined by Sophie, Co-Founder of HeyFlow; an organisation that exists to unlock the unspoken reality of your female workforce. And Hazel from the Bristol Menopause Clinic, which works hard to provide comprehensive, compassionate and evidenced-based healthcare for the women of Bristol.
This is an event about women, but it is not just for women. Whether you’re a ‘shout it from the rooftops’ type of ally, or want to build momentum by upskilling, sharing knowledge and supporting when you can, it’s showing up that matters the most.
You don’t have to be the expert – learn with us – we’re facilitating a conversation that will benefit us all.
About HeyFlow
HeyFlow are a charity working to create meaningful change for women at work globally. They believe that businesses need to understand how to support women during key reproductive health moments. Improving the employee experience for women at work, resulting in retaining talent, promoting talent, boosting profitability, and creating an equitable future of work.
About the Bristol Menopause Wellness clinic
The Bristol Menopause Clinic has a mission to provide holistic, compassionate, comprehensive and evidence-based healthcare services that support each woman’s individual needs provided by British Menopause Society registered specialists.
Is ChatGPT killing the penguins? And other AI considerations
6.30pm
-8.30pm
Gather Round, Trinity Church, 14A Queen Square, Bath, BA1 2HN
Panel Discussion
How do you balance the opportunities that AI presents with the risk it poses to privacy and sustainability? Join us for a panel discussion.
Bath Digital Festival – Day two
8:30am
-5pm
Various venues
Conference
Bath Digital Festival is returns from 13 – 15 May 2025, showcasing innovation, creativity, and cutting-edge technology. Get ready to explore, learn, and celebrate advancements in the digital and tech industries.
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