The Value of Interesting: What adidas’ partnership with the All Blacks can teach us about how to make being interesting your brand’s superpower

BCI Keynote

16th Nov 2023




The Station, Silver Street, Bristol, BS1 2AG

Most marketing doesn’t work as well as it should because it is not interesting enough. 

Pete will share the story of adidas and the All Blacks and show how a simple shift in thinking can become your brand’s unfair competitive advantage.

You will learn simple lessons that can be applied to any business, big or small, to help deliver more effective communications. There will also be opportunity to ask questions towards the end of the talk.

We’re delighted to be welcoming Pete back after his previous talk back in February about ‘Fearless Girl’ was hugely popular! We jumped at the chance of inviting him back to deliver his newest talk to the BCI community. This keynote will be held at The Station (Creative Youth Network) on Silver Street in central Bristol. Join us from 12.30pm for lunch, with plenty of opportunity to catch up with old friends and make some new connections too. The talk will begin at 1pm.

Who is it for?

Business owners, marketing leaders, and the agency teams who help them build their brand and deliver growth.

About Pete Bracegirdle

Pete is a Brand and Communications leader with over 30 years experience in the UK, US and NZ.  He has led global and regional agency teams for some of the world’s most famous brands including Nike, Adidas, PlayStation,Twitter, Mars and Nissan. Along the way he has picked up a few awards including 7 Cannes Grand Prix, a Grand Effie, a Black Pencil and an Emmy nomination. He co-founded Creative Coalition in 2020 to offer businesses and NGOs big agency expertise without the big agency.


> Early bird BCI member tickets are available up until 25th Oct at £25 +VAT

> BCI member tickets from 26th Oct are priced at £35 +VAT.

> Non-member tickets are £60 +VAT.

All tickets include a buffet lunch and refreshments.


About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

Related Events