Celebrate Social Media Day by joining us for a FREE virtual social media event, with insights and knowledge sharing from leading industry practitioners.

The event starts at 9am, and ends at 1.30pm. Register to secure your place, plus early access to the recordings. Details to join the live event via the HopIn platform will be sent in the few days before the event.

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Social Media: The Channel Most Likely to Lead a ‘Braver Marketing’ Revolution

Mark Choueke is the founder of B2B marketing consultancy and online education provider Choueke Creative. Mark, a once award-winning national newspaper business journalist and former editor of Marketing Week magazine is the bestselling author of B2B marketing book Boring2Brave. His reputation as a leader at the heart of the global B2B marketing arena is built on a 360 degree perspective having been the ‘media’, the ‘agency’ and the ‘brand’. Mark has operated within large corporates and startups alike and raised investment to co-found and run Rebeltech, a successful tech marketing agency. Mark – either on senior leadership teams in-house or as strategic advisor – has served more than 50 B2B technology companies across the world including SAP, Adobe and Contentsquare.

Using Social Media as a Tool to Advocate Diversity and Inclusion

Kim Crowder, Founder & CEO of Kim Crowder Consulting, is one of the United States of America’s executive, leadership and diversity, inclusion, and equity speakers, coaches, trainers, and consultants. Kim and her team work across industries serving global organizations to provide executives and leaders with actionable tools to build healthy, people-centred workplaces long term. Kim has been named by Forbes as a “Top Anti-Racism Educator Companies Need Now,” A Top 10 Diversity, Equity, and Inclusion Expert by All American, and Top Influential African-American Business Women to Follow by LinkedIn. She is also a member of the MIT Technology Review Global Panel and For(bes) The Culture, and is a LinkedIn Top Voice.

From Allies to Advocates: How to Use Social Media to Show Support for LGBTQ+ Rights

Jake Potter is the head of social media at Colt Technology Services & Pride in London. Joining Colt in 2017, Jake leads the global social media strategy, paid social, and employee advocacy. In 2019, Jake founded Colt’s LGBTQ+ network “Pride Matters” to drive inclusion across the business. As voluntary Head of Social Media at Pride in London, Jake delivers the social media strategy, engaging the community all year round.

Adapting to Gen Z’s Changing Behaviours

Dave Penney is Director of Marketing at UCAS, where he leads a team covering B2B and B2C marketing, reputation, and media relations, UCAS events and UCAS.com. He’s responsible for both UCAS the charity and marketing for its commercial arm and is leading on its strategy to make UCAS.com the go to destination for all education choices. He’s worked in higher education in marketing and communications roles for over 15 years, winning awards for his work on brand, student recruitment and widening participation.

Social Media Updates, with Luan Wise and Andy Lambert

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing, Luan is author of the award-winning book Relax! It’s Only Social Media. In addition to running her consultancy and training business Luan has worked as a LinkedIn Learning course instructor since 2015 and an accredited lead trainer for Meta since 2019. Luan created The Lighthouse as a one-stop site for social media news and resources in 2021.

Andy Lambert has over 12 years’ experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organizations. Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, Andy joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc.

How B2B Brands Are Using TikTok in 2023

Katy Howell, CEO, immediate future, is often called in as the UK expert on social by TV, Radio and the press; Katy appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well as in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 5 books on social, and is a regular contributor to the press. Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, OnBuy, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media.

About Luan Wise

Freelance Marketing Consultant | Social Media Trainer | Award-Winning Author, Relax! It's Only Social Media (2nd Edition Coming 2023)