In a recent survey by Adobe, nearly 60% of UK shoppers said they would switch to brands that better represent the values they hold dear. A huge 87% said that their values play a greater role in how and where they choose to spend their money. In line with their values, 40% of shoppers are actively seeking out sustainable, environmentally responsible brands.
In this meetup we will ask our panel, what does a good brand look like in this area? And how can businesses build strategies, that will see them move in the direction of being more socially and environmentally responsible? We’ll also explore how customers can be sure that the claims of an online retailer aren’t just greenwashing and how retailers can ensure that their products meet the criteria of the standard they set for themselves along the entire value and supply chains.
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PushON are a full-service eCommerce agency. We deliver UX driven Adobe Commerce (Magento) eCommerce websites, along with paid media and organic SEO strategies to drive additional revenues, plus support through our consultancy services.
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