In a recent survey by Adobe, nearly 60% of UK shoppers said they would switch to brands that better represent the values they hold dear. A huge 87% said that their values play a greater role in how and where they choose to spend their money. In line with their values, 40% of shoppers are actively seeking out sustainable, environmentally responsible brands.
In this meetup we will ask our panel, what does a good brand look like in this area? And how can businesses build strategies, that will see them move in the direction of being more socially and environmentally responsible? We’ll also explore how customers can be sure that the claims of an online retailer aren’t just greenwashing and how retailers can ensure that their products meet the criteria of the standard they set for themselves along the entire value and supply chains.
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HUM4NS Talk
7pm
-9pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Talk
Honest, uplifting, motivational, aspirational, nourishment for the soul – join some amazing HUM4NS for an evening of inspiration.
Finding Product Market Fit With AI
6pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Networking
Come along on February 11th at The Square Club for an evening hosted by The Product Bridge exploring how businesses of all sizes can leverage AI tools to find and keep product-market fit.
Production Unlocked
10:30am
-8pm
BBC Bridgewater House, Counterslip, BS1 6BX
Networking
Highlights include a creative conversation exploring storytelling with two senior execs leading the charge in the city, plus a session focusing on how AI is being integrated into TV productions and the guidelines to ensure it is responsible and ethical.
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