The Agency Pricing Framework: Calculate, Implement & Sustain Profitability
Workshop
Your rate card determines your revenue potential. If it’s wrong, profit will never appear — no matter how busy the business gets.
Most agency founders know this. Few have done anything about it.
56% of the founders at our pricing workshops this year had never calculated their true cost per hour. UK agency costs rose 16–17% between 2022 and 2025. Rates moved by 3%. And with AI compressing delivery time, clients are starting to question whether time-based pricing still makes sense.
In this session, I’ll share the Rocksteady Agency Pricing Framework — the three-layer system we use with our clients to calculate, implement, and sustain pricing that delivers profit.
This isn’t a beginner’s guide. This is for agency founders at £1M+ who’ve been running with the same rate card for too long and want a system that protects their margin as the business scales.
What we’ll cover:
→ The five pricing mistakes we see across 40+ agency finance functions
→ A worked case study: how a 20-person agency discovered £74,360 of missing profit
→ The Rocksteady Pricing Framework: three layers from floor rate to strategic pricing
→ How AI is changing the pricing equation — and how to capture efficiency as margin, not discount
→ The specific disciplines that separate the most profitable agencies from everyone else
You’ll also get access to our Rate Card Calculator — 15 minutes with your own numbers, your actual gap.
This workshop has been delivered 4 times in 2026 to over 200 agency founders. This is the most advanced version yet.
Register here
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