News

Rules of Engagement: Meta Ads and Defining Expertise

Networking

Talk

27th Nov 2024

6pm

-

7.45pm

Desklodge, 2 Redcliffe Way, Bristol BS1 6NL

Join us for an evening of chitchat about social media, content, and community building.

We’ll have a couple of talks, as well as time at the beginning for pizza, drinks, chatting & networking.

Plus the usual favourites Latest News, Social Sin Bin, Stuff We Like and The Tools of Engagement.

How to master:Meta ads

Lia Kelly heads up marketing at The Prince’s Trust and has over 12 years’ experience in digital. Faced with a tighter charity budget in her current role, she got creative with her approach to Meta advertising and successfully doubled conversions while halving CPA in one year. How? Well, you’ll have to get a ticket to find out.

How to define your expertise

What is expertise and how do you prove you have it? Learn how to define the expertise in your business, prove it to your audience and use it to build your brand authority in this talk from Rin Hamburgh, a journalist turned copywriter and now founder and director of Rin Hamburgh & Co.

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