Proctor + Stevenson X NatWest Accelerator: Understanding and growing your customer base
Workshop
It’s time to stop the guess work when it comes to your customer base. Knowing who you’re talking to and where they operate is crucial when establishing an effective growth strategy.
This practical workshop will help small to medium sized businesses build a focused customer strategy that drives growth and maximises every marketing pound spent.
Master the essentials of customer targeting and growth:
· Establish your ideal customer profiles: Create detailed ICPs for both B2B and B2C markets using our free template
· Learn how to use audience intelligence: Demographics, firmographics, and behavioural insights that matter
· Discover your most effective platform strategy: Identify where your customers actually spend their time
· Craft your message-market fit: Develop messaging that resonates and converts
· Problem-solution alignment: Connect your offering to real customer pain points
We’ll include time at the end of the session for a Q&A and discussion to share insights and answer any specific questions you may have about your audience / ICP.
See you there!
Get your tickets Find out more
From tackling your marketing painpoints to delivering global brand strategies, Proctor + Stevenson is the B2B marketing specialist that says YES to your commercial challenges.
University of Bristol Innovation Showcase 2026
14:00
-18:30
Watershed, Bristol BS1 5TX
Showcase
People Strategy Surgery with Richard Roberts
10am
-12pm
Online
BCI HR Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for people strategy advice, specifically geared towards the needs of creative businesses.
These sessions are an opportunity to ask Richard any questions about your people strategy. These might relate to culture, employee engagement, talent retention or the establishment of best practice HR policies.
Bristol Creative Industries Freelancer Networking Drinks
5.30pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
BCI Networking
Come along to our freelancer networking drinks at The Square Club on Tuesday 21st April…. widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members!
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information