Your marketing data can hold everything you need to know to achieve exponential growth, but only if you know how to read it.
This session will turn overwhelming analytics into actionable insights that drive better decisions, bigger returns, and sustainable business growth.
In this session, you’ll learn:
· Analytics mastery: Navigate GA4, LinkedIn Analytics, Instagram insights, and Google Ads like a pro
· Smart reporting: Generate meaningful reports that focus on metrics that actually matter to your business goals
· AI-powered insights: Use artificial intelligence to compare campaigns, spot trends, and uncover hidden opportunities
· Data-driven decisions: Optimise ad creative, allocate budgets strategically, refine messaging, and improve offers based on real performance data
This is the final part of our 5-part series. This will set you up for implementing the lessons you have learned along the way whilst continuously optimising your marketing efforts for success long into the future.
See you there!
Get your tickets Find out moreFrom tackling your marketing painpoints to delivering global brand strategies, Proctor + Stevenson is the B2B marketing specialist that says YES to your commercial challenges.
From scattered tactics to a high-performing sales engine: a keynote with Ryan Hall
12.30pm
-2pm
S&W, EQ Building, 111 Victoria St, Bristol BS1 6AX
BCI Keynote
Following his packed-out keynote in March, Ryan Hall of Friday Solved returns to Bristol to share practical advice on turning scattered marketing and sales activity into a joined-up system for winning more business. He’ll explore how to connect positioning, demand generation, nurturing and closing, as well as how to re-engage the opportunities already sitting in your pipeline.
Effective Resource Management with the Industry School – 30% off for BCI members
9:30
-13:00
Online
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This workshop is for Resource Managers who want to elevate their role from scheduling and coordination to strategic influence. You’ll explore what great resource management looks like in practice — how to plan ahead, use finance forecasting to make smarter decisions, and collaborate across the business with confidence.
AI Roundtable: What’s Actually Working in Agencies
12:30
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Temple 1852, Temple Campus, BS1 6QA
Roundtable
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