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Agency Masters: Nail the reveal

Webinar

28th Oct 2026

10:00

-

11:00

Online

You’ve done the work. The insight is sharp, the strategy stacks up, the idea is good. Then you get in the room, share your screen, and watch the client’s face do something you didn’t expect.

The next ten minutes are spent trying to work out why. Feedback turns vague. “Not quite there” with no clue what “there” actually means. And now you’re defending the work itself, when the work was never really the problem.

The client stops wondering about the idea and starts wondering if you ever understood the brief. Do that often enough and it stops being about the brief. It becomes about whether you’re the right agency at all.

Join us to find out:

  • Why the work gets judged on taste when something else is actually going on
  • What’s really happening in the room in that first reaction
  • What to say when the feedback isn’t what you hoped for
  • How to stop over-explaining once the room’s already decided
Register here
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