Proctor + Stevenson X NatWest Accelerator: How to target the right people at the right time
Workshop
Stop trying to broadcast to everyone all the time and start genuinely connecting with the right people when they’re in-market.
This session will transform how you approach targeting, helping you reach the perfect customers with the perfect message at exactly the right moment in their buying journey.
In this workshop we’ll be covering:
· Strategic foundations: Build on your Ideal Customer Profile to create strategically focused campaigns
· Platform intelligence: Match your content to where your customers actually spend their time
· Buyer journey mapping: Craft different messages for top, middle, and bottom-of-funnel audiences
· Always-on strategy: Stay connected with the 95% of customers who aren’t ready to buy today
· AI-powered enhancement: Use artificial intelligence to identify opportunities and enrich customer data for better personalisation and segmentation
We’ll include time at the end of the session for a Q&A and discussion to share insights and answer any specific questions you may have about targeting and messaging.
See you there!
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From tackling your marketing painpoints to delivering global brand strategies, Proctor + Stevenson is the B2B marketing specialist that says YES to your commercial challenges.
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