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Pricing for confidence and profitability: workshop with Mette Davis

BCI Workshop

13th Mar 2024

9.30am

-

11.30am

Online via Zoom

There are many factors that affect our approach when it comes to pricing, from the fear of missing out on a piece of work, the fear of not winning follow on work, and sometimes the fear of having an awkward conversation.

In this 2-hour interactive workshop, we’ll discuss some of the challenges that freelancers and micro businesses in the creative industries face, understand the implications of their pricing approaches and decisions they make on the bottom line, as well as the impact on client relationships. We’ll share some different pricing models, strategies and tactics, as well as practical advice on ways to communicate them effectively without compromising relationships.

Course structure

  • Setting the scene – the industry context
  • Current pricing challenges
  • Common mistakes we make and the implication on our bottom line
  • Bridging the confidence gap – cost, price and value
  • Pricing models, strategies and tactics
  • Communicating with confidence

Key takeaways

  • Greater confidence in your pricing approach and different ways of communicating it
  • A better understanding of the implications of the pricing decisions you make
  • Immediate impact on your bottom line in future pricing conversations
  • Some useful models, strategies and tactics to try out

Who should attend?

This session will be particularly useful for freelancers and owners of  micro businesses, who are responsible for pricing and proposals.

About Mette

With a career spanning 20+ years in the creative and tech industries, Mette has worked for large global networks, founded a start up, and run her own consultancy for the past 8 years.

She’s pitched for, priced and led multi-year, multi-faceted contracts for the likes of British Airways, Mars, McLaren Automotive, Barratt Developments to name a few. She’s also worked with agencies and freelancers to improve their pricing confidence, as well as obviously pricing her own proposals for prospective and existing clients.

She is not a trained accountant. She is strategic, relationship driven professional working to build value into the creative industries. See Mette’s website here.

Tickets

Tickets are priced at £50 +VAT for BCI members and £80 +VAT for non-members. Book your place below!

Member

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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