It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
Join Jason Selormey from Weston College as he looks at managing ADHD for individuals who are either diagnosed with, have traits of or work with those that have ADHD. He will be covering:
About Jason
Jason Selormey is a Specialist Practitioner – ADHD at Weston College and has been in this role for the past year. His background is in Mental Health and Criminology. In his role, he support learners with managing their ADHD symptoms by providing them with both in class and personal strategies. Additionally, he lectures on the local university’s Inclusive Practice degree on topics surrounding SEND and Intersectionality and Masculinity, as well as speaking NasenLIVE, the AOC and BMet about the intersection of SEND, Race and Ethnicity.
> See the Weston College BCI member profile
> Connect with Jason on LinkedIn
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
F*ckup Nights is a global movement and event series that shares stories of professional failure.
Events across the globe get 3 or 4 people to get up in front of a room full of strangers to share their own professional f*ckup/mistake. The stories of the business that crashes and burns, the partnership that goes sour, the product that has to be recalled, stories like these will all be told.
At this third event we will have three fabulous speakers who are going to share their mistakes. No happy ending for any of these three stories!
Claire Baker – Her f*ckup resulted from a combination of growing her first business on the back of one very large client, and the last recession, which ultimately led to her bankruptcy.
Nick Hussey – With his business failing, he was close to suicide. Come and here how he dealt with failure and is still here to tell the tale.
Claire’s story tells of the mistakes she made, fuelled further by drug and alcohol addiction, and what she learned from the experience. Now on business no. 4, and 13 years sober, older, and wiser!
For Laura, things went from bad to worse after signing as US counterpart and taking the responsibility of payment. The client became difficult, leading to a huge unpaid invoiced and a debt her agency was responsible for. Come and find out how she dealt with it.
The failure of Nick’s cycle clothing business left him severely depressed. He was trolled on the internet and was close to suicide. His tale is a salutary reminder of how business failure can have massive knock on effects in many other areas of our lives.
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Let’s change the narrative, let’s #ShareTheFailure and learn from it.
What’s Included
All tickets include a glass of wine or beer or two soft drinks plus some canapés (enough to keep your hunger at bay until later in the evening).
Timings
6:00pm – Doors open & networking
6:30pm – Canapés
7:00pm – Presentations start. Each presentation is 10 minutes with 5 minutes Q&A
8:00pm – Networking & drinks
9:45pm – Close
Tickets
Anyone can come to the event. Square Club members get discount, email [email protected] for your discount code.
Get ready for our next engaging event, “Social Splash: Dive into Social Media Success and Failures,” at Clockwise, Bristol. This is your chance to explore the dynamic world of social media, uncovering the strategies behind successful campaigns and learning from the missteps of others. Our expert speakers will share their unique insights, experiences, and lessons learned in the ever-evolving landscape of social media.
Speakers:
Rafaella Ponce – Hohey Marketing: Bringing her expertise in innovative marketing strategies and real-world applications.
Faye Lockier – Antidote Communications: Known for her creative approach and transformative social media campaigns.
Mikey Rowe – Freelance SM Marketing: A freelance social media marketing expert with a track record of driving engagement and growth.
Summertime and the living is easy. We’re excited to present the next chapter in our FUN-TURISM and CREATIVITY saga. Set in the heart of Bristol, YGWYG 12.0 promises to serve up a fun-filled fusion of AI, marketing, art, and the latest in creative technology. Prepare yourself for a whirlwind journey through pioneering strategies, innovative ideas, and transformative tech.
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WHEN? Monday 22 July, 2024 (6pm for a 6.30pm start)
Though the ink is still drying on our speaker line-up, we guarantee a stellar array of brilliant peeps. Just like every YGWYG event, we’re about raising the bar higher. And this time, we’re not just setting it, we’re defying it.
CONFIRMED SPEAKERS
Three top-notch speakers (as always).
Fireside chat with Rebecca Steer, partner at Charles Russell Speechly
Jon McWee – Experience Lead at Havas Helia
Ben Rogers – Account Director at Antidote Communications
Derek Ahmedzai – The Peeps
WHERE? The Square Club, Bristol
Here’s the kicker – YGWYG 12.0 is ABSOLUTELY FREE. Yes, you read that right. But there’s a twist: we only have 80 spots up for grabs. Given our reputation as the best creative technology event in Bristol, these seats will fill up quicker than you can say “Lost in chatting while Gaussian Splatting “. So, hurry and reserve your front-row seat to the future.
Remember, YGWYG is more than an event; it’s a movement, a community… but not a cult! And it’s about time you became a part of it.
If you snaffle a ticket (wise!) and then your plans change (it happens), please release your ticket so another visionary like you can step in. Thank you, thank you.
See you on July 22nd. Get ready to challenge the known and embrace the unknown. After all, that’s what YGWYG is all about!
Join this 90 minute breakfast networking event with no agenda. There will be hot drinks, fresh fruit and pastries provided for attendees to enjoy while having a chat.
WHERE IS IT?
Breakfast Networking is at Square Works, 17-19 Berkeley Square, Bristol BS8 1HB.
HOW IT WORKS
90 Minute networking event with a host to guide you and introduce you to other attendees.
WHO IS IT FOR?
Are you a business owner who cares about your social and environmental impact? Do you work for a company that believes in a sustainable and just world, where businesses can be a force for good? Come down!
This is a relaxed, fun and easy way for you to meet other purpose-led businesses, to make meaningful connections and learn from one another.
WHO ARE THE BETTER BUSINESS NETWORK AND WHAT DO THEY DO?
The Better Business Network is an inclusive network for purpose-driven business owners and leaders who want to grow their business and make the world a better place. We help you grow your impact, income and audience while advocating for systemic change.
HUM4NS began life as a series of talks among entrepreneurs, providing them with a platform to step out from behind ‘what they do’ and venture into the ‘who I am, what holds me back and how I moved forward’.
HUM4NS provided a platform for ordinary people to share Honest, Uplifting, Motivational, Aspirational, Nourishment for the Soul, inspiring others to take action and build towards achieving their own dreams.
Stepping into a brave new world and opening ourselves up to a new audience, HUM4NS has a simple but important quest; to help the world be a happier, healthier, smarter and kinder place, by providing a place for people to learn, grow and develop.
On the night, you can expect:
– Celebrating HUM4NS
– HUM4NS talks
– Networking/drinks
– Awesome people!
The company previously known as ‘Yena’, Dffrnt introduces you to its free founder & creator meetups!
Their classic format remains for the Bristol events with Dffrnt founder Ash Phillips hosting a casual networking atmosphere at the original home of Dffrnt’s very first meetup – The Square Club.
This event is free for all thanks to Dffrnt members (join here: dffrnt.so/benefits), our partners (dffrnt.so/partners), and the generous venue.
No dress code (please wear something though). Drinks sold at the bar.
Want more from Dffrnt? Join here: dffrnt.so/benefits.
Ellie Barker (Podcast host, author & ITV Journalist) will interview Zara Nanu live on stage in the format of her podcast.
Ellie has been a television journalist for 28 years and has worked for ITV West Country as a reporter & presenter for the last 18 years. Away from this she writes fiction books and has her own podcast called The Next Chapter.
Join us for a live version of that podcast!
You may be thinking about a career change, a new direction, a new hobby, maybe even just trying something you’ve always wanted to do.
Or you might just want to hear a conversation filled with inspiration, hope and fun which could brighten up your day.
Ellie will interview live on stage Zara Nanu MBE in the format of her podcast to show the different hurdles the guest has overcome with the aim of helping the audience with any of their own struggles. It’s normal to face struggles, and we’re not alone.
Dr. Zara Nanu MBE is the leader behind a few companies making the world of work fair: Gapsquare (currently Brightmine Pay Equity) and most recently WorkVue, a company with a vision to empower employees in an AI and automation-dominated job landscape. By democratizing pay data, enhancing skills transparency, and providing labor market intelligence, Zara wants to make sure people feel valued, informed, and fulfilled at work. Under her leadership, WorkVue shifts the skills narrative to employees, offering AI-powered insights to close pay gaps and align wages with skills. Through this, Zara prepares the workforce to make confident, independent career decisions in a rapidly evolving job market.
Join us for an evening of chitchat about the opportunities and challenges of AI in marketing, plus a panel discussion on AI ethics and uses.
We’ll have a couple of talks, as well as time at the beginning for pizza, drinks, chatting & networking.
Plus the usual favourites Latest News, Social Sin Bin, Stuff We Like and The Tools of Engagement.
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