There’s a lot of talk about AI these days. What’s clear is that AI is changing how we work in the agency landscape, and it’s doing so fast.
As clients and employees raise their expectations, it’s crucial for leaders of digital agencies to get the big calls right. Yet, in an atmosphere rife with chatter and uncertainty, identifying the correct path forward can be daunting.
Neil Collard will begin by introducing the 5 pressing conversations that he believes every agency should be having at board level about AI. The implications of these conversations may prove unsettling but the arguments are well constructed and create clarity about the nature and scale of the AI challenge, and the steps that are required to prosper in an AI driven future.
After setting the scene, most of the workshop will be about sharing practical strategies and steps your agency can take in the near and mid-term. This is all about shaping the way your agency works and behaves as we step further into the AI era.
By the end of the day you will:
This workshop is aimed at agency owners/founders/directors running agencies with a wide range of AI maturity, including zero knowledge to those that are starting to reap the rewards.
About Neil Collard
Neil has 25 years agency experience, with a decade at the helm of Bristol’s own Great State. For the past four years, he has focused on understanding the interplay between Data, AI, and their implications for agencies.
Two years ago he went back to school to learn python, data science and machine learning (ML) techniques. He has since developed ML and AI (auto GPT based) products and engaged with over 100 agencies across Europe about the impact of AI on their business.
Tickets
Tickets are priced at £125 +VAT for BCI members and £175 +VAT for non-members. This includes refreshments and a buffet lunch. Book your place below!
This workshop will be held at Origin Workspace, 40 Berkeley Square, BS8 1HP.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information