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Marketing and Behavioural Science: An Introduction – FULLY BOOKED

BCI Workshop

21st Sep 2022

10am

-

4pm

Frenchay Campus, Bristol, BS16 1QY

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>by Bristol Creative Industries

How do customers make decisions?  If you have even a passing interest in marketing, you’ll know that answering this question is crucial for anyone running a commercial business.

Understanding the psychological drivers of human behaviour is a vast and growing area of academic research, broadly referred to as behavioural science.  During this full day workshop we will explore some of the latest research in this area and introduce some of the psychology underpinning customer behaviour in a modern, online world.  Whether you have a passion for a specific area of digital marketing, or whether you just want to find out why you prefer Nike trainers to any other brand, there will be something in this session for you.

Areas we intend to cover include:

  • A basic introduction to how our minds work
  • Some common human biases
  • Why each customer is unique
  • How the presentation of information makes a difference

Join Dr Tom Bowden-Green and colleagues from Bristol Business School for this fully funded (free) introduction to marketing and behavioural science, exclusively for BCI members. Your place at this workshop includes refreshments, lunch and car parking.

This workshop is being delivered by Dr Tom Bowden-Green and colleagues from Bristol Business School UWE Bristol as part of the Digital Skills Project, funded through the West of England Combine Authority’s Workforce for the Future (WftF) programme for eligible businesses*. This taster session for BCI members will introduce you to the type of support you can access to develop your digital skills and provide details on how you can register to attend further digital marketing and digital skills workshops and access the wider programme support available.

*Workforce for the Future is free for small to medium sized businesses and their employees with less than 250 employees, based in the West of England. This includes Bath & North East Somerset, Bristol, South Gloucestershire and North Somerset.

PLEASE NOTE – this event is now fully booked, however you can still register to be added to the waiting list.

 

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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