LinkedIn series with Luan Wise (1): Optimising your personal profile on LinkedIn

BCI Workshop

2nd Jul 2024




Online via Zoom

We are delighted to share a new series of LinkedIn events, hosted by Luan Wise.

These sessions are designed to offer practical insights and actions for you to increase your confidence and use of LinkedIn. Attendees will receive a copy of the training materials, and a recording will be available for 3 months after each session. You are welcome to pick one session, or attend all three – we guarantee there’s something for everyone, whether you are running your own business, or working within a larger organisation.

Session 1: Optimising your personal profile on LinkedIn

The power of LinkedIn lies in the use of personal profiles to showcase your expertise and personal brand.

To be effective, this means a personal profile need to be complete (we call this ‘All Star’)… and they rarely are!  If you set up your LinkedIn profile by ‘cutting and pasting’ from your CV, and haven’t updated it in a while, you could be missing out on opportunities.

Attend this session to learn what you need to include on your profile and how to get discovered on LinkedIn.

Key outcomes

Top tips in this session include understanding the different account types on LinkedIn, knowing what information you are sharing and with whom, plus an overview of all the requirements for an ‘All Star’ LinkedIn profile.

Also in the series

2. Tues 9th July: Building your network and sharing content on LinkedIn

3. Weds 17th July: Managing your Company’s presence on LinkedIn

About Luan

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more.

A specialist in social media, Luan has trained thousands of business professionals across the world via open social media training courses and in-house programmes. She is a course instructor for LinkedIn Learning and an accredited lead trainer for Facebook and Instagram.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’ (published 2016), best-selling book, ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’ (published 2023) and ‘Using Social Media for Work: How to maintain professional etiquette online’ (published 2023). ‘Smart Social Media: How to grow your business with social media marketing’ will be published by Bloomsbury, September 2024.

For further information about Luan, visit or social media profiles: | | | |


> BCI member tickets are £30 +VAT per session or £80+VAT to book all three in the series.

> Non-member tickets are £45+VAT per session or £120+VAT to book all three in the series.


About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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