LinkedIn series with Luan Wise (3): Managing your company’s presence on LinkedIn
BCI Workshop
These sessions are designed to offer practical insights and actions for you to increase your confidence and use of LinkedIn. Attendees will receive a copy of the training materials, and a recording will be available for 3 months after each session. You are welcome to pick one session, or attend all three – we guarantee there’s something for everyone, whether you are running your own business, or working within a larger organisation.
If you’re responsible for managing your Company’s presence on LinkedIn, this session is for you.
We will review the set up of your Company Page, and the analytics available that help you measure performance.
You will also learn about the opportunities for using paid advertising to boost the reach of your content.
Key to success on LinkedIn is engaging your colleagues to share content with their own networks; we will explore the opportunities for employee advocacy and how to establish a programme within your business.
In this session we will understand the role of the Company Page and how to engage your colleagues to support your social media activities on LinkedIn. You will also learn about paid advertising opportunities.
1. Tues 2nd July: Optimising your personal profile on LinkedIn
2. Tues 9th July: Building your network and sharing content on LinkedIn
The above two sessions have now passed but you can purchase a full series (3 sessions) ticket below to attend the final session and receive the recordings and slides for the first two.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development and more.
A specialist in social media, Luan has trained thousands of business professionals across the world via open social media training courses and in-house programmes. She is a course instructor for LinkedIn Learning and an accredited lead trainer for Facebook and Instagram.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’ (published 2016), best-selling book, ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’ (published 2023) and ‘Using Social Media for Work: How to maintain professional etiquette online’ (published 2023). ‘Smart Social Media: How to grow your business with social media marketing’ will be published by Bloomsbury, September 2024.
For further information about Luan, visit www.luanwise.co.uk or social media profiles:
linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise |
facebook.com/luanwise | tiktok.com/@luanwise
> BCI member tickets are £30+VAT per session. For the full series (inc. recordings from sessions 1 & 2), tickets are £80+VAT.
> Non-member tickets are £45+VAT per session. For the full series (inc. recordings from sessions 1 & 2), tickets are £120+VAT.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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