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How to work better with client procurement teams: a talk with Tina Fegent

BCI Talk

14th Nov 2023

12.30pm

-

1.30pm

Online via Zoom

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>by Bristol Creative Industries

In this session, we will delve into the complex and ever-evolving world of marketing procurement, shedding light on key aspects that help bridge the gap between your agency and marketing procurement professionals. 

From this session you will gain a comprehensive understanding of marketing procurement, from the agency marketplace to its pivotal role in the pitch process and beyond. These insights will hopefully empower you to navigate the complex world of marketing procurement more effectively, fostering better collaboration and achieving greater success in your marketing endeavours.

Key Outcomes

By the end of the session you will:

  1. Understand the current agency marketplace
  2. Procurement’s roles and responsibilities
  3. Key issues/topics for procurement in dealing with internal stakeholders & agencies
  4. Key issues/topics for procurement in dealing with agencies
  5. The pitch process and what role does procurement play
  6. How best to engage with procurement before and after a pitch

Who is it for?

This talk is aimed at agency owners/founders/directors running agencies who are either just starting to work with client procurement teams and it all feels a bit new and process driven, and those that have experience in working with the client procurement teams and feel that they want to make the relationship stronger between both sides.

Tickets

Tickets are priced at £25 +VAT for BCI members, and £40 +VAT for non-members. Book your place below!

If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this event, you can sign up here. You can also read about the membership benefits here.

About Tina Fegent

Tina has 30 years experience in working in marketing procurement. She was one of the first to work in this space and headed up teams at Cellent (VM02); SB (GSK/Haleon) and Orange (EE). She then spent a couple of years working for two London advertising agencies – Grey and Lowe, where it really helped her understand both sides of the commercial relationship.

She mainly works with clients on all areas of strategic marketing procurement (ecosystems; organisational structures, agency search and selection, agency management and mentoring and training).  Recent clients have been Primark, innocent, Ferrero, Hovis and PepsiCo.

Website: www.tinafegent.com

LinkedIn:  Tina Fegent (follow for #TinaTells every week)

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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