How to prospect for new business without losing your soul; a Keynote with Louisa Clarke
BCI Keynote
Your business’ growth depends on your ability to sell and get new customers through the door quickly. But many of us recoil from the thought (let alone action) of selling and networking.
Catalyst – using personal chemistry to convert contacts into contracts was written during lockdown to help businesses get back on their feet and to tackle two problems head on. Firstly, the snobbish prejudice held by many British organisations that selling is a dirty, vulgar activity and that chasing new clients isn’t something reputable companies should have to do. Secondly, to unwrap the layers of jargon and management speak that have wrapped themselves around what is actually a very simple human activity – the thrill of the chase.
Catalyst co-author Louisa Clarke will expose the ‘conspiracy of nonsense’ built up around business development. She will provide practical advice on how to catalyse relationships – creating connections between human beings that change fortunes – demystifying the science and art of business development. Her aim is to help people enjoy business development and, by doing so, do it more effectively. If you need more clients to buy your services and you’re not sure how to find, convince or win them, this is the talk for you.
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members. The ticket price includes a copy of the book ‘Catalyst – using personal chemistry to convert contacts into contracts’.
Louisa works with leaders and high performing teams for some of the world’s best companies. An experienced facilitator and qualified coach with an outstanding new business track record, Louisa is a Partner at The Caffeine Partnership – a strategic consultancy that delivers brand-led growth. She regularly coaches, consults and trains on how to improve personal impact and influence, prospect for new business more effectively, pitch to win and grow more business from your existing clients. A former Great Britain junior international rower and current masters rower, she brings a competitive track record to motivate people under pressure.
‘Accelerate your understanding of how to grow business, fast. Recommended to anyone who dreads networking events: an entertaining and effective guide to oiling the wheels of business without the need to be oleaginous’ Sophie Devonshire, CEO, The Marketing Society
‘Catalyst is a manual for winning business in today’s economy, recommended to anyone who wants to grow their client base. Catalyst is brimming with great advice and inspiration’ Annette King, CEO Publicis Groupe UK
‘Catalyst fizzes with actionable ideas. A firecracker of a book to get you blazing a trail for new business from two of the best operators around’ Julia Hobsbawm OBE, founder and chair, Editorial Intelligence and author of the bestselling The Simplicity Principle
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Luck isn’t a strategy – Systemise your sales engine: a keynote with Ryan Hall
12.30pm
-2pm
Barclays, Bridgewater House, Finzels Reach, Bristol, BS1 6BX
BCI Keynote
Every B2B founder or sales leader hits the same wall eventually. In the early days, growth feels personal. You’re the one sending the emails, working the deals, closing on gut instinct and sheer willpower. But then the cracks show up. The pipeline swings from feast to famine. Your best salesperson leaves, and half your revenue walks out the door with them. Your marketing feels like random acts of hope. You’ve got tools, tactics, a CRM full of contacts. But no system. No engine. Just effort.
In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
The Rules of Engagement
18:00
-19:45
DeskLodge Bristol 2 Redcliffe Way Bristol BS1 6NL
Meet-Up
Join us for an evening of chitchat about social media, content, and community building.
Umbraco Spark Conference
9:00
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We The Curious, Bristol, BS1 5DB
Conference
We the Curious in Bristol is the apt venue for the largest UK gathering of Umbraco developers taking place on Friday 20th March for a day of sharing, coding, learning, and exploring.
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