Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy TicketsWe are working to establish inclusive marketing as the industry standard worldwide.
Wake Up Call: 3 points to consider when deciding to trade as a sole trader or a limited company
8.15am
-8.45am
Online
BCI Webinar
Do you keep ‘umm-ing’ and ‘ahh-ing’ whether to trade as a sole trader or a limited company? It this webinar, Yarka Krajickova will help you make that decision a little easier. There is about 5 elements to consider to make such a decision, and she’ll cover 3 which are the most helpful.
Register to listen in for free on Friday 18th October!
Legal Surgery with Rebecca Steer
2pm
-4pm
Online
BCI Legal Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for legal advice in September, October and November. These sessions are with Rebecca Steer, an award winning business lawyer, long-time advisor to tech and creative digital businesses and friend of BCI.
Practical leadership lessons from the creative frontline: an online keynote with Stephen Page
12.30pm
-1.30pm
Online
BCI Keynote
In this online Keynote, Stephen Page, Chair of Faber & Faber, will draw on more than 20 years leading, chairing and being a board member of creative and cultural organisations to examine key aspects of leadership at all levels in the creative sector. Attendees can expect to hear stories from the frontline of the creative sector through the last three decades, and to come away with practical ways to think about challenges associated with leading within businesses in the fast-moving creative and cultural sector.
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