Brands today are being held accountable for their marketing and being cancelled can have negative consequences.
In this session, Joyann will show you how to avoid using token diversity in your campaigns and teach you how to create authentic personas which truly reflect your audience.
Using real world examples from both questionable and good campaigns such as Pepsi’s 2017 promotion featuring Kendall Jenner and Gillette’s ‘First Shave’ ad (can you guess which is the questionable example?!), Joyann will demonstrate how you can be part of the movement for inclusive marketing.
Jam-packed with tips and tools to help you create inclusive and accessible content for your audience, this session is perfect for both content creators and marketing managers who are responsible for the overall strategy of their brand.
Tickets: £12.45
Buy TicketsWe are working to establish inclusive marketing as the industry standard worldwide.
Adobe’s Create Now Bristol
17:30
-20:30
Bristol Museum & Art Gallery, Queens Rd, Clifton, Bristol BS8 1RL
Networking
R.I.P. Traditional SEO: Welcome to the age of Earned Visibility
9:30
-11:00
Temple 1852, Lower Approach Road, Temple 1852, Redcliffe BS1 6QA
Networking
Bristol Surf Cinema presents Point of Change
14:00
-16:40
Watershed, 1 Canons Road, Harbourside, Bristol BS1 5TX
Film
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationNotifications