We are at a pivotal moment in the intersection of marketing and artificial intelligence. What was once the realm of speculative futurism has now embedded itself into the everyday workflows of marketers around the world. And with Large Language Models (LLMs) in particular proving to be one of the most useful tools in the marketer’s AI armoury, this webinar aims to take an in-depth look at what that means.
We’ll be exploring the fundamentals of how LLMs work and where they’re reshaping industries as well as reflecting on the human skills that will matter most in the age of artificial intelligence.
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Outbound – The Travel Marketing Meet
18:00
-20:00
The Attic at The Milk Thistle, Bristol, BS1 1EB
Meet-Up
Bristol Creative Industries Members’ Lunch
12.30pm
-2.30pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
BCI Networking
The BCI members’ lunch is an opportunity for a small group of members to connect and exchange information about their businesses. The BCI team chair and host the session which is open to all current members.
Wake Up Call: How to set up effective marketing campaigns to drive and measure real world outcomes
8:30am
-9am
Online
BCI Webinar
In this webinar, Alasdair Burns will cover the importance of demonstrating marketing’s contribution to the commercial objectives of a business, not just vanity metrics. He’ll explore different ways to set up effective campaign measurement and how to use the results to secure continued investment in successful marketing strategies.
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