We are at a pivotal moment in the intersection of marketing and artificial intelligence. What was once the realm of speculative futurism has now embedded itself into the everyday workflows of marketers around the world. And with Large Language Models (LLMs) in particular proving to be one of the most useful tools in the marketer’s AI armoury, this webinar aims to take an in-depth look at what that means.
We’ll be exploring the fundamentals of how LLMs work and where they’re reshaping industries as well as reflecting on the human skills that will matter most in the age of artificial intelligence.
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Harnessing IP – Getting it right from the get-go; a workshop with Jessica Bent, Keystone Law
9:30
-11:00
S&W, EQ Building, 111 Victoria St, Bristol BS1 6AX
BCI Workshop
This practical workshop with Jessica Bent will help creative businesses and freelancers understand how to identify, protect and maximise the value of their intellectual property (IP). Covering everything from copyright and trade marks to contracts, collaborations and AI, the session will explore how IP rights arise, who owns them, and how to avoid common legal and commercial pitfalls from the outset.
End to End Project Management with the Industry School
9:30
-16:30
Online
Workshop
This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
People Strategy Surgery with Richard Roberts
10am
-12pm
Online
BCI HR Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for people strategy advice, specifically geared towards the needs of creative businesses.
These sessions are an opportunity to ask Richard any questions about your people strategy. These might relate to culture, employee engagement, talent retention or the establishment of best practice HR policies.
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