CONVERT #5 – Conversion Optimisation Meetup (Bristol & Bath)
Meet-Up
Networking
#CRO #Experimentation #UserResearch #Analytics #ABTesting
💫 Sponsored by AB Tasty 💫
💥In association with Experimentation Elite 💥
📍Kindly hosted by Atomic Smash📍
OCTOBER’S TOPIC… A/B Testing Do’s & Don’ts.
Who doesn’t love an A/B test?! But with the tools making it so easy to get tests up and running, it’s common for teams to run before they can walk. In this session we’ll share experiences of things you should always try to do when running an A/B Test as well as those things you should try to avoid.
Come and join us to ask questions and share your own experiences.
5.00-5.30: ARRIVE
5.30: KICK OFF
5:40: TALK 1: Ellie Hughes, Managing Consultant at AND Digital will run through what she considers “the Fallacies of AB testing“. Ellie will share her top A/B Testing tips with us from over 10 years’ experience as an “Experimentation Ninja”.
6:00: TALK 2: Thomas Lawson, Head of Sales at AB Tasty will explain why you should balance risk and reward by testing bigger, bolder changes in your A/B tests: “Mitigating Risk with Digital Experimentation“. He’ll include some case studies and some surprising test results.
**Special thanks to Thomas and the AB tasty team for also sponsoring this Meetup**
6:20: DISCUSSION: Chance to ask Ellie & Thomas questions and share your own stories & tips for A/B Testing. Please come prepared to share.
6:30: 60 SECOND SHOUT OUTS: Your opportunity for an announcement. Recruiting? Event coming up? Help needed? Selling something? Shout about it.
6:30-7: DRINKS, PIZZA AND CONVERSION CHATS
7: Home? Wetherspoons? Turbo Island?…
INCLUSIVITY: If you’re passionate about Conversion Optimisation we really want you to feel welcome & able to attend. We’d love any feedback or questions to help make it as inclusive, welcoming and accessible an event as possible.
VOLUNTEERS: We have a very small group of volunteers helping to organise this first Meetup, but we welcome any new volunteers who’d like to join the CONVERT gang to support future Meetups. Have a “no obligation” chat with Ryan 😁.
CAR PARKING: There are some paid parking space available at Temple Studios. Spaces 1-20 are available to book through the Ringo app (ID: 38156).
£5 for a ticket*: AB Tasty are kindly paying for the food & drink, but we’re also asking for a small contribution. Any money left over after the event will be donated to a Bristol based charity.*
Conversion Optimisation Consultant & Agency Advisor. I help improve the performance of websites and digital teams, promoting more sustainable growth.
Luck isn’t a strategy – Systemise your sales engine: a keynote with Ryan Hall
12.30pm
-2pm
Barclays, Bridgewater House, Finzels Reach, Bristol, BS1 6BX
BCI Keynote
Every B2B founder or sales leader hits the same wall eventually. In the early days, growth feels personal. You’re the one sending the emails, working the deals, closing on gut instinct and sheer willpower. But then the cracks show up. The pipeline swings from feast to famine. Your best salesperson leaves, and half your revenue walks out the door with them. Your marketing feels like random acts of hope. You’ve got tools, tactics, a CRM full of contacts. But no system. No engine. Just effort.
In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
The Rules of Engagement
18:00
-19:45
DeskLodge Bristol 2 Redcliffe Way Bristol BS1 6NL
Meet-Up
Join us for an evening of chitchat about social media, content, and community building.
Umbraco Spark Conference
9:00
-17:00
We The Curious, Bristol, BS1 5DB
Conference
We the Curious in Bristol is the apt venue for the largest UK gathering of Umbraco developers taking place on Friday 20th March for a day of sharing, coding, learning, and exploring.
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