After working for 20+ years in senior positions in Digital Agencies, I’m now an independent consultant.
In short, I examine websites and identify the most effective ways the core journey can be improved (rather than rebuilt).
It’s what’s known as Conversion Optimisation. If you fancy a chat, want to ask a question or see if I know someone who can help you, get in touch.
I work on Conversion Optimisation projects for purpose driven organisations.
By improving the use of Web Analytics and conducting User Behaviour Research, I identify opportunities to persuade more visitors to take the desired website action.
I’m passionate about delivering sustainable growth for those organisations with a purpose – who’s goal is to do well financially while also doing good for society and the environment.
[B Corp certification pending]