It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
Secure your placeThe Happy Performance Agency
HUM4NS Talk
7pm
-9pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Talk
Honest, uplifting, motivational, aspirational, nourishment for the soul – join some amazing HUM4NS for an evening of inspiration.
Finding Product Market Fit With AI
6pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Networking
Come along on February 11th at The Square Club for an evening hosted by The Product Bridge exploring how businesses of all sizes can leverage AI tools to find and keep product-market fit.
Production Unlocked
10:30am
-8pm
BBC Bridgewater House, Counterslip, BS1 6BX
Networking
Highlights include a creative conversation exploring storytelling with two senior execs leading the charge in the city, plus a session focusing on how AI is being integrated into TV productions and the guidelines to ensure it is responsible and ethical.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information