It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
Secure your placeThe Happy Performance Agency
R.I.P. Traditional SEO: Welcome to the age of Earned Visibility
9:30
-11:00
Temple 1852, Lower Approach Road, Temple 1852, Redcliffe BS1 6QA
Networking
Bristol Surf Cinema presents Point of Change
14:00
-16:40
Watershed, 1 Canons Road, Harbourside, Bristol BS1 5TX
Film
How to build a strategy to win new business
10am
-11:30am
Six Agency, 16 Oakfield Road Clifton BS8 2AP
BCI Workshop
Gain insights into new business best practise in the UK, get a healthcheck on your processes from proposition to pipeline, and identify the key drivers of high-performance machines.
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