It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
Secure your placeThe Happy Performance Agency
Rules of Engagement: Capturing events on social & how to train your developer
6pm
-7.45pm
Desklodge, 2 Redcliffe Way, Bristol BS1 6NL
Networking
Join for an evening of chitchat about social media, and how to get better results from communicating with your website developer.
Wake Up Call: When AI kills the click, what comes next for SEO?
8:30am
-9am
Online
BCI Webinar
As AI overviews, zero-click results, and platforms like ChatGPT continue to reshape how people find and trust brands online, find out how leading brands are adapting to maintain relevance across the entire digital ecosystem.
Rebel Meetups
6pm
-8pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Meet-Up
Designed as a safe space to connect, learn and share with fellow professional rebels, this is a place where founders, freelancers, creators, creatives, inventors and investors alike can come together
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