News

Efficio Consulting: Brand Repositioning

28th June 2023

Global leaders in procurement and supply chain management, Efficio are the largest independent consultancy in the world. With this sole focus for more than 20 years, their specialist consultants are equipped with the expertise and technology to dig deeper, innovate faster, and deliver greater efficiencies for clients.

Talisman Sparro has played a critical role in Efficio Consulting’s repositioning and rebrand programme, delivering an impact that has helped the company stand out as the only remaining independent, specialist consultancy in the procurement and supply chain consultancy marketplace. With Efficio’s unique approach to delivering sustained client success at the core, Talisman Sparro has helped to shape a comprehensive strategy that has driven internal engagement and reflected Efficio’s ambitious growth plans.

 The “Partners in Progress” brand platform developed has resonated with both clients and employees, driving engagement and building a strong internal culture. The rebranding programme delivered has overhauled Efficio’s branding, messaging, and positioning to be more contemporary, modern, and appealing to a broader audience.

Our support included:

  • Product positioning and packaging
  • Brand strategy
  • Stakeholder engagement
  • Campaign planning
  • Visual and verbal identity
  • Internal launch campaign
  • Campaign asset development

 

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About Talisman Sparro

Talisman Sparro is a brand and marketing consultancy for high-growth businesses.

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