Let’s be honest, most business owners and marketing professionals know that reputation matters. But how many of us can honestly say we know where our organisation rates in how its viewed by stakeholders? Not in a vague, gut-feel kind of way, but with a clear, considered view of the areas that really drive reputation?

That’s exactly why we’ve created RepScale a benchmarking tool which quickly assesses where your organisation sits in terms of its reputation. This free, interactive tool has been designed using decades of experience in PR and communications. It will help you take stock of your brand’s reputational health across five key pillars.

Why reputation matters more than ever

Your reputation is one of your organisation’s most valuable assets, and one of the hardest to rebuild once it’s been damaged. We know from experience that brands which proactively manage their reputation are better placed to attract customers, retain talent, navigate crises and grow with confidence.

Yet reputation is often treated reactively rather than strategically. It becomes something people think about when things go wrong, rather than something that’s nurtured and protected as a core business priority. At Purplefish, we believe that understanding where you are is the essential first step to getting where you want to be.

What does the scorecard assess?

The scorecard takes you through 20 statements across five reputation pillars — areas we know from working with clients across a wide range of sectors that are fundamental to a strong and resilient brand:

•        Media presence & visibility

•        Online reputation & search presence

•        Crisis preparedness & management

•        Thought leadership & authority

•        Stakeholder relationships & trust

For each statement, you’ll rate yourself from 1 to 5 — with 1 meaning the area needs immediate attention and 5 meaning you’re excelling with demonstrable results. Your score updates in real-time, giving you an instant snapshot of your reputational health.

What you’ll get from it

At the end of the scorecard, you’ll receive a personalised result with a score out of 100. We recommend aiming for a score of 80 or above, which is our benchmark for a strong, well-rounded reputation. Your result will also include tailored recommendations to help you understand what to focus on next, whether that’s maintaining strength in specific areas or addressing gaps that could be leaving your brand exposed.

It takes around two minutes to complete and it’s completely free. Think of it as a health check for your brand — honest, straightforward and genuinely useful.

Ready to find out your score?

Whether you’re a business owner keen to understand your brand’s standing, or a communications or marketing professional looking for a structured way to evaluate your communications strategy, the scorecard will provide quick. Instant insight and clarity to help you plan and manage this fundamental element of any business.

Access RepScale here and if you’d like to talk through your results or explore how a strategic PR approach could help strengthen your reputation, we’d love to hear from you. Book a free consultation with our team and let’s start the conversation.

About Purplefish

Purplefish is a creative communications agency