Originally posted to www.carnsight.com 

I joined Carnsight Communications early June and already the experience has been amazing! In the fast-paced world of PR, things are thrown at you left, right and centre, and there are skills you get to pick up quickly.  

No two days are the same, and I get to manage different tasks at once. Whilst there’s no ‘typical’ day in particular, there are usual routines to follow, so here’s a day in my life as an Intern for Carnsight.  

Before I go to work, I usually scan over the news headlines, to see if there’s anything particularly topical to our clients, or just to see what people are generally talking about. I found staying up-to-date with the latest headlines helps so much with pitching to journalists, as you know better what they’d want to feature based on local or global news.  

But my time in the office starts at 8:30am, being just a short commute from where I live in Bristol. Of course, it always starts with a coffee and a quick catch up with the team. These mini-meetings are always helpful, and the quick briefing will tell me what my priorities are for the day. As an Intern, a lot of my tasks include assisting one of my colleagues, so catching up allows me to see where I can best support the team.  

The morning is where my left-over tasks from the day before get re-shuffled. This is particularly after I’ve checked my emails, seeing if there’s anything I need to urgently reply to, or anything that needs to be bumped up my priority list. I usually check for any responses to pitches first, and then double-check I haven’t missed any pitching opportunities. These involve tight deadlines, so it’s important to do it sooner in the day rather than later!  

Once I’m happy with my inbox, I make my to do list for that particular day. I usually have a new list at the start of every week, but I keep it updated as and when because it’s really easy to forget things.  

What I do next purely depends on what particular work has come in, and what deadlines I’m working towards. Sometimes this is more focused on social media strategy with content creation. This involves looking back over the brand guidelines for that particular client, and starting initial brainstorms for what content their audience would want. I’ll then start drafting posts – this could involve repurposing old content from the client, or it could be something entirely new. This is another reason why I check the news in the morning, as sometimes the client’s content can be related to trending headlines, meaning it will gain more traction with their audience.  

Other times, my tasks are more PR focused. This can include both proactive and reactive pitching, and based on my emails for the day I’ll know what to start with first. Then, it’s onto the writing. I love this aspect of PR as it allows me to exercise my creativity, and the variety of clients we have means I often get to write in different perspectives and tones of voice. This is also a time where I get to be flexible – sometimes my tasks will be copywriting a blog post for a client, and sometimes it will be a more factual press release.  

Even if my main priorities are completed, there is always something to do in the world of social media and PR. One of the most important additional tasks is research, which is essential to PR. This could be for the creation of a media list, helping us target certain publications for certain clients, or it could be to aid a blog post or thought-leadership piece. When you’re writing on behalf of a client, Google can help you make sure you really know what you’re talking about!  

Before I leave the office, I give my emails another check and I ensure all my time-sensitive tasks are done. It’s a fast-moving business, but there are always more rewards than challenges.   

So there you have it, a day in my life as PR and social media intern. To learn a bit more about me and my role, check out the fun 2mins with interview series here on the blog.

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.