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Fiasco create a microsite and interactive map for Dallas Museum of Art

23rd February 2022

The year-long exhibition of Mexican-American artist Octavio Medellin features a variety of works dotted across multiple sites in and around the city that inspired them.

To celebrate his life’s work Fiasco created a tactile, interactive map of Dallas, which allows visitors to explore and discover the key locations, landmarks and public artworks associated with Medellin’s career.

We wanted to create a map of Dallas with a curious sensibility that avoids cliches of rodeos and cowboys, in favour of a playful, celebratory take on the artist’s life and legacy.” – Mike Frost, Digital Designer, Fiasco Design.

Illustrator Nicolas Burrows helped to bring the vision of Medellin’s Dallas to life by developing an abstract and figurative style of imperfect collage illustration. Playing with exaggerated mark-making techniques, the illustrations reflect the craftsmanship and philosophies that underpin Medellin’s work. The colour palette champions his use of raw materials – using pops of brighter hues to create a dream-like, more positive vision of Dallas. The overall feel echoes Medellin’s spirited, childlike love for craft.

A prominent figure in the Texan art scene, Medellin was passionate about sharing his wisdom and championing the next generation of artists. Adopting Medellin’s ethos, the website is designed to land with a broad demographic: an inclusive space for people from all walks of life to learn and be inspired.

The site is joyous for all to explore; a tactile digital experience that connects with the sculptural qualities of Medellin’s work through Burrows’ playful interpretive illustrations.

The navigation around the site helps to break up six decades of work in a digestible way for all to enjoy. Whilst the playful user interactions and bold colour palette connect this artist of huge cultural significance with a new, younger audience; keeping his work relevant to this day.

It was a real joy to work with Dallas Museum of Art on the site for this unique exhibition of Medellin’s work. They were a fantastic partner, seeing our vision for the microsite and really getting behind it. We’re excited to see how the map is received.” – Ben Steers, Creative Director, Fiasco Design.

Fiasco were amazing to collaborate with, and were truly innovative in their approach to our interactive map creation. They came up with amazing creative solutions, as well as providing real time brainstorming and troubleshooting along the way. We’re thrilled with the result— and the interactive museum engagement with both our members and the public!” – Lizz DeLera, Creative Director, Dallas Museum of Art.

You can view the full case study here.

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About Fiasco Design

We mix brand and digital to help bring brands to life in new and unexpected ways.

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