“Creativity is the Cure ™”
Ted Talker Anne Thistleton headlines virtual event around the power of creativity in decision-making
We’re extremely excited to announce that at Create Health we have re-launched under the banner “Creativity is the Cure ™”. Committed to injecting a dose of creativity into healthcare communications, we kicked off the re-launch with a virtual event headlined by renowned TedX talker, ex-global marketer and Mind Science practitioner, Anne Thistleton.
This re-launch comes 12 months after our management buy-out led by Ed Hudson, managing director, and Phil Blackmore, creative director. It’s been an exciting year as we also secured an investment of £500,000 from Creative Growth Finance from Creative England in October 2020.
“We firmly believe that Creativity is the Cure™ for the future of healthcare communications – it’s behind everything we do at Create Health, and we’re really excited to share this more widely. Brilliant ideas aren’t just good for business, they make a positive difference to healthcare professionals and their patients. We need to appeal to the subconscious mind, not the rational one, if we truly want to change behaviour, and our creative campaigns have shown this time and again,” comments our creative director, Phil Blackmore.
Underlining the proposition, ex-The Coca-Cola Company marketer and Mind Science expert, Anne Thistleton, took the role of Keynote Speaker at our virtual re-launch event, sharing her wealth of insights around Mind Science and how to unlock behaviour change by appealing to the subconscious mind. A massive thank you to those who attended the event as well as those who took part in the panel discussion around the challenges of reaching the audience and the power of creativity: Anne Thistleton, Karen Hand, global marketing director of ConvaTec; Craig Wightman, chief design officer of Kinneir Dufort, and Andy Milsom, CEO, Kanjo App.
Now 14-strong, we welcomed a raft of new hires last year including Polly Buckland, strategy director, and its first in-house animator, Matt Sugrim. Carrie Fick joined us as marketing manager last month too. We’re thrilled to unveil our new branding and a refreshed website as part of the re-launch.
Ed Hudson, our managing director, added: “Marketing theory is based on the assumption that minds – especially scientific ones – think rationally and make decisions along rational lines. But that’s not true – as is underscored by Mind Science experts like Anne. We’ve seen countless times that it’s the truly creative campaigns rather than the rational ones that have the biggest impacts on brand and buying behaviour in healthcare. Decision-making is led by the sub-conscious mind, and that’s why our most creative brands, grounded in insights, are the most powerful ones.”
We are a specialist marketing agency dedicated to bringing much-needed creativity to healthcare communications