We have been officially recognised as a ‘Great Place to Work’ by being awarded the sought-after certification.
Great Place to Work’s mission is to “help organisations create exceptional, high performing workplaces where employees feel trusted and valued”. Through the Certification process, they capture valuable employee feedback and details about the practices that make workplaces unique.
As part of this employee feedback, we were absolutely thrilled to report a 90% overall trust index from our team.
Some of our favourite bits from our team’s ratings include:
Come on – we’re a team of research consultants! Of course we love quantitative data, but we’re obviously going to go and gather a little qual too…
Megan Simmons, UX Consultant:
“cxp is a great place to work since we practice what we preach – it’s an empathy driven workplace”
Ollie Miller, Creative Director:
“There are no egos at cxpartners. From my experience that’s very unique. It means you can be you. You can feel comfortable sharing your ideas with people who really value your thoughts and really listen.”
Lauren Howells, Marketing Manager:
“We have such a supportive culture with space for everyone to have an opinion and speak up”
Chris Edge, Account Director
“It’s such a friendly and passionate team at cx, a diverse mix of skillsets working well together to really make a massive difference to our clients”
Nicola Pritchard, Senior User Researcher:
“Flexibility, support, adult to adult relationships, everyone’s proper passion for their subject, feeling connected, feeling heard, having permission to bring my whole self to work without judgement, total kindness of all the people here.
When I stop and think, that’s an amazing list!”
Henry Bacon, UX Consultant:
“I’ve only been here for about 6 weeks, but so far I’d say the people! Everyone’s super friendly and welcoming.”
Sharon Webster, UX Consultant:
“What I love about working at cx is being empowered, having opportunities to develop my career, learn from awesome colleagues and that being people-centred is lived and breathed here. Oh and there’s some fun projects too!”
Mark Skinner, Principal UX Consultant:
“I think the best thing is that we’re not expected to be robots – we can be ourselves, and when we need support, it’s there!”
Claire Barrett, Senior UX Consultant:
“Today’s pod catch up demonstrated one (of the many!) reasons cx is a great place to work… a bunch of lovely human beings asking brilliant questions on subjects that matter and just generally having insightful chats!”
Not only are we a Great Place to Work, but we also have some pretty great benefits too, including:
We offer ‘remote-first’ working, with offices available in London and Bristol, and are currently recruiting for:
However, if you’re keen to join the team but your skillset doesn’t quite match the roles above – get in touch, we’d still love to hear from you.
We are delighted to announce that we have appointed Joanna Penn as our new Managing Director (MD). We’ve chosen to invest in our senior leadership by creating the new MD role to lead the operational management of the agency. The move will allow our CEO, James Ray, to focus on strategies to continue our fantastic momentum.
Jo joined us at Armadillo two years ago from a successful career working on global brands such as Nike, Unilever, and Pernod Ricard to become Client Partner on the McDonald’s account. In that time, she has excelled at building and nurturing a high-performing, motivated and happy team and leading them to focus on delivering the best work for its clients. In her new role, she’ll be applying these skills across the business and continuing to deliver against our proposition for existing and new clients.
When asked about the role Jo said: “A big part of me never thought this would happen, because I never thought I would find the right agency in which to take on this role. Armadillo has fantastic clients, the right leaders, great, supportive and highly talented teams, and, most importantly, a great ethos and culture. I am both grateful and proud I have been given this role and really look forward to helping the agency deliver unrivalled ROI for all our award-winning clients and future partnerships.”
As well as celebrating the addition of Managing Director, we’re also thrilled to welcome our new Client Partner, Emma Watson. Emma joins us from her previous role as Business Director at Edit where she ran their flagship account with Jaguar Land Rover, delivering commercial success and multiple award wins (including two Golds at this year’s DMAs). Emma brings a pedigree in data and CRM to add to the team, with deep experience working strategically with data and MarTech to deliver compelling campaigns and customer experiences with proven results.
Emma says: “Armadillo continues to go from strength to strength and I’m excited to be part of their next phase of growth. I’m passionate about working in partnership with clients and, along with the talented Armadillo team, am looking forward to pushing CRM boundaries to achieve innovative work, which delivers amazing results.”
James adds, “Jo was the natural choice for the MD role: her energy, intelligence, commitment and natural instinct for leadership have been a huge part of our success, and I’m excited to see her apply that across the whole business. Emma brings with her a wealth of experience and skill in delivering commercial success for clients through orchestrating engaging, data-driven customer experiences: a perfect fit for our proposition and a fantastic addition to the team.”
…
Launch is delighted to announce the appointment of Stephanie Iles as its first ever Sales Director. Steph joins the agency from SearchStar (now Adapt Worldwide), where she worked for over 5 years as a New Business Director.
Steph will help Launch to reach new prospects, aligning the agency’s services with individual business goals, and being a first port of call for brands to learn more about how Launch can help them achieve their aims with clever digital strategy and paid media.
Steph says: “I’ve worked and travelled across the world during my career, but my heart is in the South West. I’m very excited to have joined Launch, where the team has the same passion as I do for championing businesses across the region. Launch is filling a gap in the market for a reputable agency that’s at the very top of its game. We’re curious, ambitious and personable and we understand how to marry South West individuality with success online.”
Jaye Cowle, Managing Director of Launch, says: “Steph is an experienced operator who is perfectly placed to continue the excellent growth we have experienced over the past few years. We have a very strong contingent of South West clients, and with Steph on board we’re looking to grow that further with a focus on results, transparency and team work. We’re excited about the year ahead!”
Steph is the latest appointment in a year that’s seen Launch grow from 7 to 20 people to meet the growing demand for digital marketing services.
When it comes to freelancers & business, I’ve spent a good amount of time with both the hiring manager and the freelancer hat on.
I’m a former Marketing Manager, now a full-time creative freelancer and I know first-hand the positive impact a good freelancer can have on a growing business. But, I’ve also seen it go tits-up more times than I can count.
Building a business is a constant balancing act, particularly in the early days or during big growth periods, a good freelancer or two to help you ‘fake it until you make it’ can make the world of difference to your business.
This is why I’ve pulled together three tips to make your next freelancing mission a success.
Hiring a freelancer can sometimes feel like a commitment-free relationship, like a friends-with-benefits setup where either party could drop one another at any point, with no hard feelings or consequences to anyone’s feelings.
And while that’s technically true , viewing a freelancer as a disposable resource for your business usually will just mean the relationship is destined to fail. In my experience, the most successful freelance positions I’ve been involved in were subject to a proper recruitment process from the outset.
With the exception of the much-loathed cover letter and CV, I’ve always found that having a proper (& maybe less formal) interview or introductory call, followed by a trial and a two-way conversation about rates, availability and expectations will set you up for success.
This ‘hiring’ process is a great way to weed out anyone who isn’t serious about you and your business. Taking the time to properly vet your candidates means you’ve got a better chance of the freelancer, and the work they do, being a success.
Tip: Don’t treat the trial like an exam or an opportunity to scrutinise every inch of their work. Instead take note of the way they work, the tone of voice, their turnaround time and the way they communicate with you. These factors are going to be far more important to the long-term success of the relationship, rather than a minor typo you’ve spotted in paragraph four.
Rule number one of expanding your team, be it with a freelancer, an actual employee or your very first assistant, is to document your processes and procedures first. And by first, I mean before you even put the job ad out.
Having all the responsibilities, the systems, the tools and the desired outcomes of the position you want your freelancer to fill will help you a) find the right person, as you’ll know exactly what you’re looking for and b) onboard and train them once you do find them.
Take a little extra time to put together a reference bible of processes and procedures that you can arm your new freelancer with. This will mean that from the moment they’re hired, they’ll be able to understand exactly what it is you want from them, when you want it and how you’d like them to deliver it.
If you’ve done your due diligence throughout steps one and two, then you should have no qualms about leaving your freelancer to get on with the job. Chances are, you’ve hired a freelancer to complete tasks that you either a) don’t have the capacity for, or b) don’t have the skills or expertise required. Either way, you’ve hired them for a jolly good reason and the best thing you can now do is let them do what they do best.
In a day and age when we’re all now more than comfortable working remotely and have been forced to trust our employees and team members, trusting your freelancer should feel no different. And if you’ve built an accountability tracker into your processes and systems, then you can easily check in with their work there and make sure they’re on track.
Remember that a good freelancer will generally charge more per hour than an employee on your payroll. So, to get the biggest bang for your buck, keep them focused on (and charging for) their specialist work only rather than any administrative tasks or calls.
Now you’re in the know it’s time to implement these guidelines next time you’re working with a freelancer.
—
Jemma Adams - I’m a brand strategist, website designer and digital marketer serving unique and passionate businesses and entrepreneurs in the food, drink and design space tinybrand.co
Mr B & Friends has welcomed another new member to the team, following a period of growth. Ali Al Amine has joined the team this month as a Junior Designer.
Ali was struck by some of the agency’s work while studying at Bath Spa university. He applied for the Future Friends internship but the role had already been filled. Luckily for all, the panel were so impressed by his work that he was brought into the design team anyway. Within his outstanding portfolio is an award win from the prestigious D&AD Young Blood Award, where Ali redesigned the Grey Poupon dijon mustard brand.
Outside of work Ali enjoys hiking. Having previously lived in the Middle East, he’s enjoying exploring the surrounding green spaces and national parks. While working from home he’s often accompanied by his cat, Cosmo, who has already made himself part of the team too.
Ali says, “Aside from the work I’d seen created by Mr B & Friends, the warm, welcoming culture really appealed to me- and since joining the agency this hasn’t disappointed.”
Creative Director, Kate Gorringe, says, “Even when we’re not actively recruiting, we like to keep our eye out for real talent. When we came across Ali we knew we couldn’t let him go – he has skills, aptitude and smart thinking that are exceptional in someone of his experience. And he’s lovely to have around.”
We all love an underdog.
One of our Digital Designers, Mayumi Kurosawa, has overcome incredible odds to get to where she is today – a much-loved member of the Proctors’ team.
This is her story.
Act 1: A blessing in (deep, deep) disguise?
I may be happily settled in Bristol today, but the journey I took to get here started in Japan.
In 2018, I was working as a translator – my dream job back then. After five years in this role, my British-native husband told me he wanted to move back to the U.K. It wasn’t the best timing, but being the amazing wife I am, I agreed, making the decision to leave my job and challenge myself in a new country.
After along slog (another story in itself), I was finally granted permission to come and work in the UK. I landed an admin job working for a Japanese company dealing in imported car parts.
But bad timing struck again. The knock-on effects of Brexit were being felt in every industry, and within 8 months of starting my job, I was made redundant.
And to top it all off, my husband and I had just made the decision to move to a new city: Bristol.
Act 2: Kintsugi – Repairing what’s broken, with gold
After coming to terms with what had happened, I came to a realisation. Yes, I’d been dealt a few poor hands. But now I had a brand-new opportunity to discover what I really wanted from the next stage of my career.
So, I doubled down and made a plan: I gave myself one year to study and find out exactly what it was I wanted to do. And I had an idea of what that might be…
Act 3: The impossible dream
Since childhood, I’d dreamt of working within the creative industries. But I’d never felt confident enough to even talk about it – never mind found the guts to try. Nevertheless, the dream had stayed with me. And without the excuse of ‘being too busy’ now redundant, it was time for me to take a chance.
I knew I was interested in design, in its broadest sense. But, of course, modern ‘design’ covers a wide range of occupations.
It took me a while to focus on one discipline. First, I started studying UX/UI design with an online course called Interaction Design Foundation. Then, I moved into front-end web development with Codecademy – an online platform offering coding classes for people interested in developing their skills within the digital design sector. Finally, I studied graphic design, learning even more about the principles of aesthetics and creativity.
Every discipline had its merits, making it difficult to choose which specialism I was going to focus on. And just one year of learning seemed too short to become skilled enough in all of these different areas if I wanted to secure a job.
Act 4: The Great Battle of Imposter Syndrome
The truth is, I spent a lot of time over the course of that year doubting whether I was making the right choice. However, I’m stubborn by nature, and after every moment of uncertainty I would rebound into bursts of productively, further pushing and developing my professional skills.
There’s a cliché for a reason: the only difference between the people who succeed and the people who don’t, is whether they give up on what they want. And I just didn’t let myself give up.
So, I started creating a portfolio. I turned my skills to a selection of different websites that I felt could be improved with a mixture of design and UX. Not only did the process help me use the skills I had learnt, it also helped me to test myself – and prove to myself that I really could become a designer.
When I had three websites redesigned and mocked up, I took a chance and started to apply to some roles.
Act 5: An ending – and a beginning
To my surprise and delight, I received interest from some of the applications I sent, and managed to squeeze myself* into the creative industry. Now, I’m a digital designer for Proctor + Stevenson – and I got here without a relevant degree or industry experience.
Everyone is very warm, keen to help, and I genuinely enjoy working here. They are serious professionals, but at the same time they love to laugh and have fun.
I’ve just started my new career, so can’t give much industry insight yet. But I hope I can encourage people who want to learn something new, or want a career change, that if I could do it, you can do it too.
Post-credits
A quick comment from Proctors (and Mayumi’s manager, Dan Hardaker, Director of Digital Design).
*There was no squeezing necessary when it came to offering Mayumi a role with Proctors. Her portfolio – and her story – demonstrated so much potential and clear talent that we knew would make her a perfect fit for the role.
It’s important to us to look past a person’s work experience alone. Your drive and attitude are just as important as the places you’ve worked before. We believe in giving people the opportunity to develop their skills in a professional environment, and in supporting your goals with mentoring and training resources. So together, we can lay a career path just for you.
Why not take a look at our current career opportunities? There could be a new flagstone waiting for you…
Building a great digital agency is no different to building any other kind of successful business — it’s seriously hard work, and if you’re trying to conquer it all by yourself, it’s damn near impossible.
Instead of battling it out all on your own, you’re going to need a team of people you are able to delegate certain functions within your agency toward. And, by delegating, I don’t mean directing or managing — I mean empowering and trusting them to do what they know best and to grow the business on your behalf.
This small team of people (otherwise known as a leadership team) will be brighter, more experienced and more skilled than you are, and they’ll know exactly what they’re doing when it comes to growing your agency, because (ideally) they’ve done it before.
In this article, I’m sharing what a good leadership team actually looks like, why you need to be the most naive person in the room and where to find the right kind of leaders for your team.
A strong leadership team will have a senior representative from each corner of the business and they’ll speak for their department during key business activities and meetings.
In a medium-sized agency, a leadership team might be made up of a Financial Director, Operations Manager, Customer Experience Manager, Head Of Sales, Marketing Director and a senior representative from your IT & HR departments. Then, of course, there’s you too — the founder/director/MD/CEO.
Your leadership team should be cohesive. While they will represent different areas of the business and will have their department’s interest at heart, they will share the same core values and will be well-equipped to make big business decisions that benefit your agency.
Building this empowered leadership team won’t happen overnight and it certainly won’t happen by accident.
Digital agencies, like any other business, go through life cycles as they grow. And with each new phase of business, there usually comes a need to recruit, restructure and promote your internal team. Agency leaders tend to offer promotions to high performing team members who are loyal to the cause and great at what they do (which is understandable).
But this is where the trouble lies.
As the business builds and time goes on, this process can repeat itself over and over until your senior management team is a loyal collection of overly-promoted technicians, rather than commercially skilled and strategic business people. And while this might have been great for the most recent growth cycle, it doesn’t necessarily mean this group of leaders will be equipped for the next stage of growth. Horses for courses so to speak.
A digital agency owner should surround themselves with a group of leaders, strategists and experts from each function within their agency who are more experienced and better qualified than they are.
The agency leader should be the most naive member of the leadership team.
If you’re in the market for new leaders, make sure you’re looking for talent from aspirational agencies, rather than your current competitors. You want people on your team who know how to grow, manage and lead agencies at the scale you’re hoping to achieve.
Growth is often measured differently from one agency to another — however, there are generally two metrics that matter to almost all agency leaders, revenue and headcount.
As an agency leader, the fastest and most sure-fire way to grow your agency, be it headcount or revenue is to surround yourself with a strong, experienced and brilliant leadership team from the outset.
When a digital agency is pushing a headcount of around 25–30 people, it’s time to implement a leadership team.
Surrounding yourself with a team of leaders (who are all much more brilliant than you are) when your agency is in its infancy, means you have a strong support network of experts from each function within your agency. This then allows you to tackle the next stage of growth with confidence, knowing that every corner of your agency will be considered and looked after as you gear your agency up for another round of growth and your headcount pushes toward 80.
By now, I’ve hopefully established that you need to have a leadership team in place in order to grow your agency and that everyone in your team should be more experienced and qualified than you are. So how can you go about finding these brilliant people and how do you build yourself a leadership team?
First, take a look at your existing senior management and ask yourself — are they over-promoted technicians or are they genuine managers and leaders?
If the answer is over-promoted technicians, you have two options:
1 — You can invest time (3–4 years) and money to train them and build them into the leaders you need in order to grow your agency. Or,
2 — You can go out and buy your leadership team from an aspirational agency (this is my recommendation)
When you’re recruiting for new senior leaders to join your agency, don’t look for managers from agencies on the same rung as you — make sure you’re recruiting from an agency that is the size and shape you’re aspiring to grow into.
These individuals will know what’s required to grow your agency because they’ve evidently already done it.
Make sure they’re loaded with management experience, experts within their function and who are downright better than you are. If you’re not completely floored by the excellence and the performance of your potential leaders, then don’t hire them.
Remember, the agency owner should always be the most naive person in the leadership team.
Just like growing your agency, building a great leadership team won’t happen overnight — so it’s never too early to start your search. Start connecting with leaders and managers who inspire and impress you now and keep them within your network.
That way when you’re ready to recruit or change things up, you already have a starting ground. Then, once you’re actively recruiting and gearing up for a new phase of growth within your business, call on Digital Agency Coach for expert advice on how to tackle (and succeed with) your plan.
Leading South West paid media agency, Launch, has announced the appointment of Mike Sharp as Operations Director.
Sharp, who joins Launch from digital agency Adapt Worldwide, will take the newly created role within Launch to support the company’s fast growth.
Launch has made huge advances over the past 12 months, driven by the boom in digital during the pandemic. Since the start of the year, the agency has doubled its revenue to exceed £1m, and employed a further 10 people to grow the agency’s total headcount to 20. Ambitious plans for 2022 have the company on track to grow a further 50% to exceed £1.5m.
Jaye Cowle, Managing Director of Launch is excited to have Mike on board at a pivotal moment in the company’s journey: “Mike is an extremely experienced paid media expert and senior team manager, bringing a huge amount of value to Launch and its clients. He will support me in continuing the fast growth we’ve experienced over the past 12 months in particular, which has seen us double in size, and win awards at both UK and international level.”
Mike said: “It’s a great time to be joining Launch. The company has been on a very exciting growth path over the past few years and I’m looking forward to playing a key role in the next chapter.”
The agency has focused on client services and a transparent approach, which has recently earned them three prestigious Drum Recommends Awards, which recognise agencies across the UK that have industry-leading customer reviews.
To manage this success, Launch has expanded its paid media team in 2021 with the appointment of Cleo Early, Harry Dunn, Alex Andreev and Owen Prior. Additionally, Hannah Ackford as Head of Client Services and Victoria Richards as Marketing Manager.
cxpartners sees two new hires join the business to boost how we support clients as our portfolio grows.
We are thrilled to welcome two new team members – Gabriella Lambert and Chris Edge.
Gabriella joins us as Client Engagement Director, bolstering our account management and business development within our Financial Services team. She joins with a wealth of experience in creating sustainable customer experience strategies for multinational organisations, startups and the nonprofit sector. She previously worked at the Royal National Institute of Blind People (RNIB) as the Head of Customer Experience.
She has spent her career building customer experience departments and overarching design strategies that move from being sales and product driven to being customer-focused.
Feel free to reach out to Gaby at [email protected] to have an informal chat to learn more about ways cxpartners and the Financial Services team can help your business.
Chris joins cxpartners as Account Director, strengthening the client services team following a number of recent major client wins.
He is highly experienced, with over 15 years working in client services and marketing at digital, creative, employee engagement and film production agencies. He has added value to clients and delivered solutions in many sectors including IT, healthcare, manufacturing, professional services and education.
Chris is also a qualified PRINCE2 Agile Project Manager. If you’d like to get in touch, please contact him at [email protected].
Gaby and Chris are brilliant new hires for cxpartners as we continue our growth as a team and support our growing client base. We have recently welcomed new clients such as WaterAid, UK Export Finance and UCAS.
Welcome to the team!
We are hiring for several roles at the moment, in both our Bristol and London offices, including:
ADLIB certified as a B Corp in September 2019. As we approach our 2nd anniversary, it has become abundantly clear that certifying is the start of the journey. A starting point from which to measure, guide and improve.
As a B Corp Ambassador, and the person that introduces B Corp to each of ADLIB’s new starters, I’m continually reminded of the complexity and breadth by which a business and its stakeholder group are measured. There isn’t a light switch you flick on and become a B Corp, it’s a living and breathing thing which fundamentally comes down to considering each and every stakeholder that comes into contact with your business and the planet we live on. If that care is authentic, the rest will fall into place through good practice, impact measurement and using business as a force for good.
We’re immensely proud of being one of the first recruitment businesses to achieve B Corp certification. From conversations with several CEOs / MDs of well-respected digital and technology recruitment firms over the past 12 months, we should be seeing more certifications imminently, a very positive move for the industry.
Becoming a B Corp has also positively progressed our client proposition, we’re fortunate to work with an ever-growing portfolio of purpose driven organisations, with which we share underlying beliefs in personal and life values. We’re also proud to have turned away clients from the defence and gambling sectors.
It’s our belief that B Corp should become a normal part of every company’s everyday business. We know that an inclusive workplace brings engagement, and creating an environment of involvement, respect, and collaboration ultimately drives more business value. This has proven itself beyond words for ADLIB as we stand here today readying for recertification in 2022.
This article was originally published on the ADLIB Blog.
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