Redeemer City to City is an international non-profit organisation with a heart for urban renewal – seeking to recruit, train and resource leaders to start new churches and strengthen existing ones.
Studio Floc were invited to create the identity and event collateral for Redeemer’s ‘Hub Weekend’; a high-profile fundraising weekend based in New York City.
Campaign idea Taking place at the 1 Hotel Brooklyn Bridge, the driving idea behind the event’s campaign was one of connection, with delegates travelling from all over the world to join for the weekend. Studio Floc used the idea of connecting people and creating paths to new places as the core concept. This was rolled out across an extensive design suite of event collateral which was used in the lead up and throughout the weekend.
Never ending connection At the heart of the event’s design concept was a vast illustration, created in-house to capture the breadth and vitality of life in New York City, the home of Redeemer City to City. Subtle details in the cityscape worked to honour other global partner cities. The mural, formed from continuous line drawings, was then, paired with type and colour, used both in sections and as a whole piece across the event assets.
Colour and typography Supporting the illustration-heavy campaign was a subtle, yet extensive typographic system that was driven by the elegant serif, Chronicle Text (Hoefler & Co). Alongside the typography, a stripped back colour palette of navy and alabaster were used as the foundation for every design.
At the event As part of the event, Studio Floc recreated the core illustration and hand drew a 17ft x 9ft mural in the atrium of the 1 Hotel Brooklyn Bridge, as a visual centrepiece to the event. Other designed collateral at the event included; table numbers, name cards, place cards, menus, bespoke fabric napkins, tote bags, information booklets and cards, signage, wayfinding, video creation and much more.
The Hub Weekend was a great success in raising money for the continuation of Redeemer’s work in cities worldwide. Studio Floc are already working on the event design for the next Hub Weekend in 2024 and look forward to further collaboration with Redeemer City to City in the future.
“Studio Floc are my go-to designers for event collateral. They are creative, sensitive, timely, very fun to work with, and brilliant at bringing my often-incomplete vision to a finished, effective, beautifully designed product. I’ve already recommended them to others and will continue to do so.”
Susan Thorson Manager, Communications
Redeemer City to City
Calling all FMCG Start-Ups, Scale Ups and Challenger Brands.
The legendary ‘Bread & Jam’ food founder’s festival returns to the Business Design Centre, London on July 18-19.
With ground-breaking content packed full of trade secrets, industry experts answering all your questions and amazing networking opportunities, if you’re an up and coming brand you NEED to be there!
This year Episode Two are proud to be powering the POD POD, where we’ll be joined by a host of industry experts helping founders to understand their key point of difference and positioning.
As sponsors we have an exclusive 30% off tickets, so if you’re interested please contact [email protected]
It’s an urban myth that the modern attention span has shortened to less than that of a goldfish – let’s clear that up first*.
However, the fact that we’re living in a world of content, content, content coming at us from all angles is certainly not fake news. When there’s so much easy distraction out there, how do you hold someone’s attention?
This becomes an even greater challenge when that message is a bit complex, dense or tricky to understand. Here’s where traditional communication methods can fall short.
It’s time to deploy some interactivity ⚡️
Why, though? Well first up, here are some statistics to mull over…
☑️ Only 10% of people remember what they hear
☑️ This increases to 20% of people who remember what they read
☑️ But a whopping 80% of people remember what they see and do.**
That makes a pretty great case for communicators to give people something to both look at and take part in at the same time. The people we’re trying to reach are no longer passive onlookers. Instead, they become active participants, influencing and being influenced by the content they’re engaging with.
Let’s explore the awesome potential interactivity holds in fostering meaningful understanding…
Capturing attention & boosting comprehension Humans are nosey creatures and we’re naturally drawn to interactive experiences. Engaging our natural curiosity and prompting us to explore and participate means that complex topics become instantly more approachable, relatable and enjoyable.
The Luna 9 studio often employs this what’s-coming-next, storytelling style technique for creating explainers. It’s often attached to a topic that’s either very detailed and tricky to grasp, or – let’s face it – kind of dry.
To combat this we have to put the power in the user’s hands and make them want to learn, instead of just hoping that they pick it up. Scrolling explainer pages are a light version of interactivity that enables hands-on exploration. You’re encouraged to keep going (and learning) to uncover the next cool thing – while still giving you the power to explore at your own pace.
Check this out in action for the explainer page we created for Pepper Bio…
Personalised learning True, it’s not school and there’s no exam (promise!), but everyone learns at their own pace and has different preferences when it comes to uncovering and digesting information.
Leaning into this fact with interactivity lets your audience embrace this individual nature and delivers your message with more accuracy.
It’s refreshing to be able decide what’s most relevant to you and choose what you read, click or watch – which enhances the retention of what you’re reading as it’s putting your needs front and centre. Everyone loves that!
We’ve used this tactic in interactive infographics and games for projects that have a vast amount of information to communicate, and the audience spans across lots of sectors and disciplines. Instead of shovelling absolutely all the info onto people, which is guaranteed to cause overwhelm, we structured the interactive journeys so that users can quickly recognise themselves in the opening screens.
From here they’re able to select their own paths, variables and options as they move through the graphics, so that they’re always in control. Fun!
This means they can track down tailored content that’s useful and most importantly – valuable – to them. Message delivered.
We employed this approach in creating the SME Net Zero challenge for BSI – check it out here.
Focusing all-important context To avoid hitting snoozeville early, hard-to-understand topics are always going to need a little bit of context to convince your audience to stop and take note.
If you can’t relate stuff to real-world scenarios, then it’s usually asking too much of your audience to think in the abstract… Which means they’re unlikely to keep caring about your message. Bummer.
Interactivity can bridge this gap though, by providing examples and simulations that can really helps the people you’re trying to reach to join those dots between theory and practice.
We explored this element of interactivity with our Energy Landscape Map. We began with with a simple, visual grounding of the content, drawn as an easy-to-understand map for how everything works together as a network.
From here, the information is then layered on top, letting you whizz around at your leisure and uncover different levels of detail depending on what interests you, but all the while grounded with the knowledge of how it all interlinks back on the map.
So – what’s the all-round benefit of interactivity?
Simple! It boils down to the seeing and the doing. Combining the two with an element of storytelling can make even the most complex of subjects easier and enjoyable to explore.
They join a growing community who are leading a global movement that makes business a force for good.
And Bristol is gaining pace, with over 70 companies from Ecologi to Triodos Bank, Too Good To Go, Psychopomp and Sawday’s inspiring change.
JonesMillbank have achieved a score of 94.7, but like all B Corps, certification is just the start of the journey.
“We’re incredibly proud to be a Certified B Corp, which recognises our ethos and all the work we’ve done to date. But we’re excited about how the certification will inspire us and our team to do more” said Russell Jones, Co-Founder at JonesMillbank.
“And there’s a huge opportunity for improvement. With the opening of our new TV and film studio, Nine Tree Studios, we’ll have more space and resources to support Bristol’s community, from internships to pro-bono hire, creative industry support, and event hosting.”
Nine Tree Studios will host this month’s Purpose in Practice event, run by Assembly, featuring Adam Millbank, Co-Founder of JonesMillbank, as guest speaker.
Of the B Corp Certification, Adam said “We’ve always aspired to leave a positive lasting impression on everyone we encounter. It’s been part of our culture throughout our journey. Being part of the B Corp community further amplifies this goal and will ensure the company will always balance its financial goals with true positive purpose”.
JonesMillbank commenced their B Corp journey in November 2019, and part of their certification recognises their support for impactful businesses, including over 50 education institutions and numerous charities and public sector organisations.
For more information and to start your own B Corp journey, visit www.bcorporation.net.
***
JonesMillbank are a full-service video production company.
They work in-house with a talented team of multi-disciplined creatives, telling authentic stories for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
Have you ever presented something to a group of people, upon where you finish your carefully rehearsed, insightful patter, open up the floor for questions and then notice, with a bit of a sinking feeling, a sea of slightly blank faces?
We’ve all been there. From pitches and presentations to your awkward festive game of charades, what feels completely obvious to you is received with a few blinks and the polite-awkward shuffle of non-comprehension.
What you’re experiencing is a common phenomenon that individuals and businesses often face when they communicate internally or externally; the ‘curse of knowledge’.
The research The phrase was coined in a 1989 paper by Camerer, Loewenstein and Weber. It describes the cognitive bias that leads those who know ‘something’ not being able to put themselves in the mindset of those who don’t.
This was tested and highlighted in the 1990 doctoral thesis by Stanford graduate Elizabeth Newton. One group of participants was asked to tap the tune of well-known songs to another group that was asked to listen. Newton’s write up makes a fascinating read, but in a nutshell, the ‘tappers’ were asked to guess how many of the tunes would be correctly guessed. 50% was their estimate.
In fact, only 3 of the 120 songs were correctly identified; a success rate of 2.5%.
Such a low rate of comprehension was down to the fact that to those listening, all they heard was a seemingly random series of taps, delivered without any kind of context.
This study illustrates how we, as humans, dramatically overestimate our ability to communicate to others. In this case, those doing the tapping can’t un-know the song in their head, hence being ‘cursed’ by the knowledge and overestimating the ease of sharing it.
The curse at work This difference in understanding inevitably leads to miscommunication, which is something that we come across often at Luna 9. Whether it’s with individual innovators, scaling companies or trailblazing organisations, it’s something we’re all susceptible to, and it can be so damaging.
Our first step is to immerse ourselves in the thing you’re trying to explain. Some research, plenty of questions and a healthy dose of external perspective gets our team up to speed.
But for your audience, that’s not good enough – no one has a few hours spare to dedicate to imparting or absorbing knowledge. This is the curse at work. But don’t worry. This is where Luna 9 comes in.
How we beat the curse It’s all about taking it back to basics. At Luna 9, our first step is to help you consider how your audience will interpret what you’re saying, looking at what you’re sharing from the outside in.
Without this perspective, you run a pretty high risk of losing engagement and creating a disconnect between your audience and your content.
We know from plenty of experience that half the battle is understanding the theory behind how we communicate and digest information, and using that as the springboard that can inform how best to share your messaging.
Avoiding this trap is all about getting in the right frame of mind from the outset, and that’s why we start almost every project with a curse-of-knowledge-beating Strategy Sprint.
It’s amazing how just being aware of this phenomenon makes you much better equipped to avoid it. The irony that it takes this knowledge to deal with the curse of knowledge is not lost on us, but small changes to the way you articulate your message can make a huge difference to whether your listeners really understand what it is that you’re tapping.
If you think you could be falling foul of the curse of knowledge, we’d love to help. Drop us a line at [email protected].
Discover how Something Familiar prioritises mental wellbeing in the workplace during Mental Health Awareness Week. From exciting activities like cold-water swimming and rock climbing to encouraging open conversations, they share their journey towards building a supportive and mentally healthy team.
How are you feeling? Really.
Wellbeing, and particularly mental wellbeing is something that’s come into focus since the pandemic. With people being much more aware of it, supported by things like Mental Health Awareness Week (this year May 15th to 21st), there are now far more conversations and articles about it than ever before. And most positively, there are lots of businesses putting energy into it.
We’re one of those businesses, and perhaps because Something Familiar was formed just before the pandemic, the wellbeing of everyone here has always been something we’ve tracked and worked on. It’s an ongoing focus for us, and we’ve consciously put lots of activities and measures into place to ensure that we can all maintain a healthy mental outlook.
In our previous post, Kris briefly talked about his interest in mental health, and his positive experience doing a mental health first aid course. In this post, we’ll take a look at some of the things we’ve been doing to help maintain our team’s mental wellbeing in the potentially stressful agency environment.
We’re fortunate in that the ‘young’ agency environment has always been a fairly relaxed one. So things that other businesses are introducing to help employees feel better about being in the office, are ideas that we’ve always embraced. Who hasn’t been in agency with a dog or three wandering about (ours is a Romanian rescue dog called Moon)? Been buzzed by someone on a skateboard? Or nodded along to the agency’s playlist?
More exciting than you think!
As great as those things are though, we’ve reached the stage where the approach needs to be considered and evaluated. Which admittedly, doesn’t sound like the most exciting thing in the world. But although it does demand initial focus, the benefits, the activities and the rewards of it all are certainly worth it.
We’re going to talk about some of the things we do, and how they all feed into the wellbeing of all of us here.
But before we do this, we’re sharing in case what we do inspires you to try similar things. This isn’t to highlight how amazing we are, but to show how fairly simple things work really well for us. The idea is just to start having conversations about mental wellbeing and help to ‘normalise’ it in the workplace.
So what do we actually do?
There are two main strands to our approach. The first is the activities we do (often, but not always together), where the wellbeing element is below the surface. It’s all about bonding, or challenging ourselves and just having/sharing experiences.
So we have cold-water swimming, rock climbing and a running club, but we also have a trip each year (Bruges last year), plenty of casual socials, training and in the summer months we have shorter working hours so everyone has more time to do these kinds of things.
The whole team is encouraged to get out of its comfort zone so none of us feels in a rut. If someone loves hitting the half pipe on their BMX, or risking their vitals with Taekwondo, then we don’t want to get in their way. Literally or metaphorically. Why? Because that’s what makes them feel good.
Talking it out
The second strand is more formal (but not entirely, as you’ll see), but it wouldn’t work without the looser activities above. By ‘formal’, we simply mean that we’re addressing mental wellbeing directly. Everything here relies on people being comfortable enough to truthfully talk about how they’re feeling, and to open up to others. And that’s exactly why the activities we do are important – they build those bonds of friendship and trust that open the doors to the kind of conversations which could make somebody feel vulnerable in front of others.
These take many forms, and have evolved over the time we’ve been working on this. For example, for a long time we’d been having a beer of the month – just a simple sit-down beer once a month to talk about the projects we’d been working on. It then became more focused, with ‘thank yous’, encouraging the team to talk about people who’d made the work possible. It then evolved further to include feedback and to actively reflect on projects; the good, the bad and yes, the ugly too. It can be awkward of course, especially at first, but now everyone realises why we’re doing it.
We also make it a priority to ask people how they’re feeling, but with the aim of actually finding out! If someone asks, we need to answer truthfully, and out of 10! If someone’s feeling low, or angry, we want to know so we can leave them alone, make them a cup of tea, or give them whatever support they need.
This kind of thing doesn’t work unless people are willing to tell the truth, and we have a culture here in which everyone feels comfortable enough to do that. We all understand that it’s not prying, it’s looking out for each other. That’s actually one of the best things that can come out of this higher level of awareness: recognising the signs in others (and yourself) and not being afraid to flag them up.
Getting started…
There’s no denying, it can be a leap to go from saying ‘good morning’ to someone to asking them how they feel, how they really feel, and it can’t be done overnight. But it’s important that we’re all on that journey. For anyone looking to start the process, we created a Wellbeing Workshop for Miro which will give you a framework to talk about wellbeing, and help you to put a plan of action together with the rest of your team. It’s a good first step, and ignoring the fact that we created it, it’s a great starting point if you’re looking to develop your business’ wellbeing plan.
Another great source of info on wellbeing is mind.org.uk, which gave us a lot of insight when we were building the workshop.
…and keeping going
One thing to note is that the things we need to remain happily mindful change over time, so our support should continually evolve. What worked last year may not be as effective this year. We’re always looking to bring in new ideas to keep those conversations going, whether they are silly social events like a charity-shop tracksuit-a-thon (which we’re seriously considering, see below), to different ways to share the mental tools we’ve all developed, such as our workshop.
And that could be where you come in. We’ve mentioned getting out of our comfort zones, and we’re looking for something new this summer. We’ve shortlisted some ideas, and are committed to doing the one that gets the most votes. So just take a second to head to LinkedIn and click on the one you think we should be doing. Whichever one we end up doing, the experience will benefit us… even if it isn’t at the time! If you have an idea you think we should be considering, then please let us know and we’ll add it to the poll.
I’m very pleased to announce that we have officially joined the ranks of B Corps (a B Corporation is purpose-driven and creates benefits for all stakeholders, not just shareholders).
Avid Torchbox watchers will have seen this coming. As far back as June 2022 when I was already confident that we’d gain accreditation having finished the Impact Assessment, I wrote about why it had taken us a while to get on board and how the assessment was improving us. The wait since June was partly due to the B Corp queue, partly to the verification process (when a B Lab representative works with you to evidence your claims), and partly because changing our Articles of Association to encode our intent ‘to have a material positive impact on society and the environment’ took longer than it should have.
The assessment process has been really useful and I’ve no doubt that it’ll continue to make us a better business over time. The framework isn’t perfect – there are things that surprised me, for example, while it assesses fair pay, it doesn’t assess the gender pay gap – but it is strongly rooted in the UN’s Sustainable Development Goals and certainly drives positive change in businesses, as it already has done in ours.
There has been some negative criticism of B Corp, notably the FT article from February this year which raised issues including a couple of big ones for me:
Nestlé subsidiary Nespresso getting “B Corp” status in May 2022
A loophole which allows certain organisations to concentrate on scoring highly in one pillar to achieve 80 points while largely ignoring the other pillars of better business that B Corp champion
Nestlé has a dubious record on human rights (I started boycotting Nestlé products as a student due to the baby milk scandal) and as the Fair World Project says, Nespresso’s single-use coffee is hardly a ‘force for good’.
I did feel like the B Impact Assessment was more focused on how you do business rather than what you do. You can get points for having a positive impact through your business purpose, but I don’t think you lose points if you have a negative impact. And, if you can still get to the magic 80 by doing well in other pillars, that explains some surprising B Corps. That said, you do have to commit to being a force for good, which was the “changing our Articles of Association to encode our intent to have a material positive impact on society and the environment’ bit that I mentioned earlier.
Apparently, things are gonna get better, particularly the single pillar loophole. According to Includability:
B Corp is planning changes in standards from next year, which will force B Corps to be more transparent about where they are around 10 specific topics – including fair wages, diversity and inclusion, human rights, action on climate change and risk standards – to resolve the issue around companies being able to rapidly meet the minimum points requirements in a single area.
We’re fans of Doughnut Economics, and as an employee-owned business, we’re excited that Kate Raworth believes that employee ownership can be a ‘powerful starting point’ to help redesign business. In the FT article, Erinch Sahan of the Doughnut Economics Action Lab says of B Corp:
“What they do really well is creating a community of business people passionate about sustainability,” adds Sahan. “When you tell everyone you’re now a B Corp . . . people expect that you really do prioritise people and planet. But that’s not necessarily the case.”
However, as we graduate as a B Corp, I think it’s important to focus on the bit before Erinch’s ‘but’. From the process we’ve been through, the B Corps I’ve met and the events I’ve been to, it feels like we are joining a club of business with energy and ambition to be a force for good. I thank B Lab for that and encourage them to continue in their mission to ‘not stop until all business is a force for good’.
A score of 80 qualifies a company for B Corp Certification (Nespresso scored 84.3). The median score for ordinary businesses who have done the assessment is 50.9. Torchbox achieved a B Corp score of 114.5. The focus is now on improving our score next time, so I want to end with a hat tip to a couple of friends who are giving us something to aim at, Wholegrain Digital who scored 122.1 (they were early adopters and have been assessed three times already, they’ve also made Best for the World lists four times) and our recruitment friends at Adlib in Bristol who recently re-certified with an incredible 130.3, nice one!
Launched in 2018, Studio Floc is the brainchild of our founder Florence Cassell. Armed with a loyal iMac and a vision to design for good, she started the journey that we’re now on as a growing (and currently fully female) team – supporting great people doing great things in the world through effective and beautiful design.
We’ve taken the time out of our regular routine to learn from her experience and be encouraged by a real life, real time example of a female business owner.
What inspired you to set up your own agency?
Hello everyone – Florence here! Great question – two key things come to mind. Firstly, my experience of starting out as a designer was a tough one. Most of the agencies I worked in created harsh and very isolating environments. I’m grateful because I did learn a lot in those early days but I believed it was possible to have an encouraging and honouring studio culture whilst still achieving excellence. This inspired me to start Studio Floc. My aim is to create a place where my team and I work hard and efficiently whilst also encouraging and supporting one another.
And then secondly, I’m passionate about playing my part in making the world a better place and love to use design as a tool to do that. Last year we had the privilege of rebranding Love Your Neighbour, an incredible charity who are committed to helping people overcome pressing social challenges by tackling the root causes of poverty through crisis support, debt advice, employment training and community care. We’ve been able to give them a visual language to communicate their message effectively in order to impact more lives. So good. I appreciate that we’re only one agency empowering a select handful of clients but imagine the world we’d live in if everyone played their part.
What has been your biggest challenge as a female founder?
When I was about to start Studio Floc back in 2018, only 16% of founders in the UK were female. I was surrounded by and learned from men. Don’t get me wrong, I learned a lot from those guys and many of which I still turn to for advice and are supportive in all I do. The presence of men has never been the issue, it has been the lack of women to encourage, trail-blaze and to be inspired by that has made the journey more difficult.
What has been your biggest learning point as a female founder?
I continue to lead the business that I feel called to run even though historically (and sometimes discouragingly) the odds aren’t stacked in my favour. Oh and the other thing is that Imposter Syndrome is a bitch. It has taken me a while but I’m still improving my ability to differentiate the helpful, guiding voice in my head from the unhelpful, self-doubting one. If you’ve got the tools there in front of you but need that extra push of confidence, just be bold and go for it.
I would highly recommend checking out Craig Groeschel’s book ‘Winning the war in your mind’ if this is something you struggle with.
Do you have any advice for women starting out in business?
Three key things – firstly, surround yourself with a support network of friends/mentors who will encourage you on the journey. Secondly, never stop learning. And thirdly, in my experience, more often than not, people respond to expertise delivered with confidence, not gender.
Driven by purpose, we use creativity to enable the makers, equip the innovators and empower the world-changers. We specialise in branding, print and digital design.
Have questions for our founder? Looking for help with branding, print or digital design work? Let’s chat! Get in touch at [email protected]
We’re delighted to share that Unfold have taken on organising the Smart Cookies meetup group, started by the wonderful Nic & Nat Alpi, previously of Cookies HQ.
Smart Cookies is a quarterly meetup group of over 1,000 entrepreneurs, involved in the Bristol creative and digital industries, passionate about design, development and marketing.
We want to continue the events in the same spirit and ethos as our predecessors, promoting collaboration between disciplines so we can devise better solutions for all aspects of the creative process.
Each meetup will feature either individual speakers or an expert panel, where discussion will centre around a set theme related to building and growing digital ventures.
Whether you’re a tech professional, an entrepreneur, freelancer or student, there will be something for you. It’s a great opportunity to meet new people, make connections and join a community of smart cookies.
Come along and be inspired or – if you’d like to share your own experiences – why not contact us about becoming a speaker?
Win three months tenancy at Boxworks, Bristol
The spaces or ‘Boxes’ are ideal for teams of up to six
Boxes include superfast fibre, 24/7 access and use of Engine Shed facilities
Closing date is Friday 24th February
Boxworks is a unique workspace in the heart of Bristol’s Temple Quarter. Twenty shipping containers have been re-imagined into stylish, affordable private studios perfect for small teams. The studios, or ‘Boxes’, are super-insulated, come with superfast fibre and 24/7 access. Tenants get access to facilities at Engine Shed too, including lounge access, a communal kitchen, showers and meeting rooms
Startup at Boxworks: Win a Bristol workspace tenancy
To celebrate the entrepreneurial spirit of Bristol’s creative community, Forward Space has teamed up with Bristol Creative Industries (BCI) and Circus Journal to launch Startup at Boxworks, a competition to win three months tenancy at Boxworks.
Aimed squarely at new businesses, sole traders and freelancers, the competition will provide much-needed support for the early stages of a business by giving the fledgling enterprise the space to grow and explore ideas, without the pressure of workspace costs.
The competition is open to all businesses with a turnover of £150,000 or less. To apply, entrants simply need to outline why office space would help take their business to the next level by submitting either a written statement, a presentation or a short video.
“I’ve loved seeing the countless businesses we’ve worked with over the years grow and find success after using one of our spaces. Helping to nurture the next generation of entrepreneurial talent in the South West is something I’m very passionate about too, so I can’t wait to see what interesting proposals we see over the coming weeks.”
“Bristol Creative Industries is thrilled to be partnering with Forward Space on this initiative. A three month Boxworks residency is such a brilliant opportunity for one of our members, particularly fledgling startups who may currently be working entirely remotely. Finding the right office space is key to the success of any business. Right next door to Engine Shed, Boxworks is the perfect place to get immersed in Bristol’s thriving ‘createch’ community; making new connections and exploring opportunities for growth.”
Simon Tapscott, co-founder and publisher, Circus Journal said:
“Circus is all about celebrating creativity and community in the south-west, and with a third of our readers running their own businesses discovering workspaces that inspire people to come together and collaborate is an important and recurring theme
“We are delighted to be supporting this fantastic initiative to enable the next generation of creatives in Bristol.”
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