Weston College is a Special Educational Needs and Disabilities (SEND) Centre for Excellence (1 of 4 in the whole UK) and a Queen’s Anniversary Prize winner for our outstanding inclusive practice. Within easy reach of Bristol and Somerset, located in North Somerset – you have access to a huge pool of untapped talent.
These accolades highlight that we have a wealth of knowledge and expertise which we’re keen to share with employers. Through Autism, Dyscalculia, Dyslexia and Mental Health Toolkits to Neurodiversity training and Conscious Inclusion workshops; Weston College is here to support all employers with attracting, retaining and investing in new talent.
Into work helps 16-24 year old’s find a sustainable route into employment that may have not be easily accessible due to many factors. Students With Special Educational Needs And/Disabilities want to work but are limited with options. Proving employers with the support, training and toolkits will not only open doors for young adults out of work but drive forward your ED&I goals.
Financial support is available for employers who take on someone with a disability through Access to Work and every learner will be supported by a trained Job Coach to ease interaction, transition and expectations.
The young person will be working for you, for free with the hope that you see the immediate benefits to opening your talent pool. Not only will it reduce recruitment costs but will improve reputation, benefit each employee and your retention rates will improve. 20% of the UK customer database have a disability, open up your doors to a a productive, motivated and effective team.
To talk through how you can support a young person into employment, get in touch today by contacting [email protected]
🌸Towards Change Exhibition for Inclusive Advertising🌸
We are thrilled to announce a showcase of civic powers to transform advertising content from controversial to inclusive messaging from our workshops we’ve conducted to the public every week.
See the fusion of social, academic, and advertising industry unravels the impact of stereotypes in advertising and provide a platform for dialogue, learning, and change.
This exhibition is proudly sponsored by Launch, a Google Premier Partner and two-time winner of Europe’s Best Small PPC Agency. Thanks to their generous support, admission is free, making it accessible to everyone interested in exploring this transformative display.
🌸Speaker Session (18:00 – 19:00)
Carol Watson, Chief Inclusion Officer at BCW ( Global Agency)
Dan Srokosz, Creative Director, AgencyUK
Megan Gibson, Paid Media Director, AgencyUK
Dr. Junko Yamashita, Professor at the University of Bristol
Ms. Samantha Ford, Marketing lecturer at the University of Bristol
🌸Comments are from
Polly Wyn Jones, Kantar Global Knowledge Manager, Creative & Media
Nendra van Wielink-Mohamed, Global Media Practitioner
Dr. Terrell Carver, Professor of Political Theory at the University of Bristol
Joyann Boyce, TedX Speaker, Founder AI Consultancy
Olu Osinoiki – 📸 Wedding Photographer
Home-cooks across the United Kingdom now have the opportunity to share their culinary creations with their communities as the online marketplace, All About The Cooks, extends its services nationwide.
Following a successful launch in the South West, All About The Cooks has witnessed an enthusiastic response from consumers eager to purchase homemade food made by local people. Now, the innovative platform is accessible throughout the UK.
Often compared to “Etsy for food,” All About The Cooks enables talented home-cooks to sell their dishes and bakes to people who live near them. Founder Claire Ladkin launched the business in Bristol in 2021, aiming to provide passionate cooks with a way to make money from their talent, in a way that fits in with the rest of their lives.
The platform’s recognition soared after being named runners-up in the 2023 BBC Food & Farming Awards ‘Community Food Champion’ category, with a feature on BBC Morning Live showcasing its mission and impact.
Claire explains “It’s like having your own website. Our cooks send their customers to their All About The Cooks page to choose, order and pay for their food. They have everything they need all in one place. No more back and forth on social media, WhatsApp groups and so on, or chasing up payments.”
Aspiring cooks of all backgrounds are invited to join the platform, turning their passion for cooking into something more. Whether aiming for extra income to navigate the challenges of the cost-of-living crisis, or pursuing a full-fledged livelihood, All About The Cooks accommodates various aspirations and commitments.
Home-cooks like Melissa, who spent 20 years in hospitality before setting up her own food business, Salha balancing cooking Sudanese dishes with caring for her four children, and Mrunal, an Aerospace engineer selling family-inspired Indian curries as a side hustle, showcase the platform’s empowering ethos, enriching communities with unique culinary offerings.
The process to start is straightforward: interested individuals sign up on the All About The Cooks website, where they receive guidance on setting up their virtual storefronts and meeting the necessary food hygiene requirements. From helping cooks to find their first customers to managing orders and payments, All About The Cooks simplifies the entire selling process.
Membership is free, with the platform only taking a small commission from orders. New members enjoy a two-month commission-free period to get used to the website’s features and functionalities. By joining, home-cooks can focus more on their craft and less on administrative tasks, while also gaining access to a supportive community of fellow cooks, and valuable marketing resources and tips to boost their businesses.
For more information, visit the ‘Become a Cook’ page on the All About The Cooks website. www.allaboutthecooks.co.uk
A new skills training programme to support creatives looking to break into behind-the-camera roles on scripted film and high-end TV productions made in the West of England will launch later this month.
It comes after Bristol City Council’s Film Services have secured almost £300,000 (£299,818) from the West of England Mayoral Combined Authority, led by Metro Mayor Dan Norris, to deliver an industry-led West of England Film & High-End TV Workforce Development Programme to help creatives make their impact and find new career opportunities.
Delivered by The Bottle Yard Studios, Bristol UNESCO City of Film and Bristol Film Office – the three departments that make up Bristol City Council’s Film Services – the year-long programme will be open to regional participants from backgrounds currently underrepresented in the industry. Tailored training will demystify the world of scripted production and prepare trainees for entry level crew positions, with the aim of strengthening the pipeline of diverse local crew talent.
The investment comes at an important time of continued growth in the West of England’s film and high-end TV sector, with an estimated 21,000 new crew forecast to be needed across the UK by 2025.*
Metro Mayor Dan Norris, who leads the West of England Mayoral Combined Authority, said: “The West of England is fast becoming the Hollywood of the UK. Only recently, huge names like Disney+ have checked in to The Bottle Yard Studios’ new state-of-the-art and West of England Mayoral Authority-funded TBY2 facility – that’s a massive vote of confidence in our world-leading creative industries. But to keep up the pace, we need to tap into the extraordinary wealth of creative talent we have in the West. That means supporting them with world-class training to create that new home-grown creative generation for the sector.
“That’s why I’m delighted to be launching this programme fully funded by the Mayoral Combined Authority I lead, to give West of England residents the opportunities they need to thrive in film and high-end TV – something the West does so well. It gives a platform to the next generation of talent who will shape our region’s bright creative future. So, to those considering a career in film and TV: I want to hear from you!”
Councillor Craig Cheney, Deputy Mayor of Bristol with responsibility for City Economy Finance & Performance said: “It’s brilliant to see Bristol’s thriving film and TV sector in the spotlight once again and we are delighted to secure funding to further support this vital industry, as well as the talented people who bring Bristol’s creative sectors to life.
“Bristol remains a world-leading hub for film and TV production, with some the industry’s biggest names choosing our city to produce their shows. Bristol’s new state-of-the-art film studio, The Bottle Yard’s TBY2 facility, has already played host to some of the UK’s most exciting productions since opening its doors in 2022 supported by £12 million in funding. However, as the sector continues to go from strength to strength, more targeted investment into training and developing the next generation of homegrown production talent is becoming increasingly necessary. This industry-led development programme will tap into the deep pool of creative talent here in the West Country and open new career pathways to underrepresented groups who may never have had the opportunity to take their first steps into this fast-growing sector.”
Laura Aviles, Head of Film, Bristol City Council says: “We’ve long made the case that targeted skills investment for scripted crew in our region is essential if we’re to develop this often-overlooked segment of the screen workforce. Film and high-end TV production levels in Bristol and the West have been increasing steadily in past years, supported by The Bottle Yard’s expansion and the region’s Film Offices facilitating more productions on location. With this success comes the opportunity to grow our local talent base – which is crucial when the existing crew base hits capacity, something we anticipate as we move on from last year’s US writers and actors strikes. We are delighted to have secured this funding to deliver a programme designed to help local entrants understand and navigate the fast-paced world of production they are not yet familiar with, to support them in identifying the right opportunities and having the confidence to step into industry roles that suit their talents and ambitions.”
Natalie Moore, Bristol UNESCO City of Film Manager, says: “Developing a local skills pipeline for scripted crew is a key priority in our Bristol UNESCO City of Film Action Plan. Opening up opportunities for regional talent from a wide range of backgrounds makes for a more sustainable and resilient industry base. With so many career opportunities that can and should be made available to people living within the region, we want to make access routes into the film and TV industry easier to navigate and provide support to build a more diverse local workforce. This programme will create a clear pathway to help underrepresented talent from Bristol and the West into scripted production careers, demystifying the industry and preparing them for employment with the right level of support and guidance.”
The programme, which is funded by the UK Government through the UK Shared Prosperity Fund, will feature a series of sessions repeated for three intakes throughout 2024, including a ‘Get to Know the Industry’ webinar, an Industry Induction Day at The Bottle Yard Studios, and a specially designed 5-week training scheme to equip potential new entrants for a career in film and high-end TV production. Training will focus on confidence-building, set etiquette and work-readiness, communication skills and teamwork, wellbeing and resilience, as well as digital and financial literacy and how to find work as a freelancer.
The programme will aim to engage up to 750 people in total across its different strands of activity, with a view to 45 undertaking the 5-week training course that will equip them to go on to get jobs. Those who complete the full training will be added to a New Entrants Portfolio given to film and high-end TV productions filming in the region.
The programme will also launch a digital New Entrants Hub, designed to signpost anyone in the West of England interested in a career in film or high-end TV to useful resources, training and development opportunities that are relevant to the region.
Applications will be invited from residents of Bristol, Bath and North East Somerset, and South Gloucestershire aged 17 and above**. Underrepresented target groups will include young people aged 17-25**, those not in education, employment or training, under-employed people and those on zero-hour contracts, women, people from the global majority, disabled people, people living with mental health issues, carers and care leavers. An Access Fund will be provided to support any participants who face a financial barrier to taking part.
The West of England Film & High-End TV Workforce Development Programme has been devised following recommendations of the BFI Skills Review (June 2022) and Olsberg’s Workforce Development Report commissioned by Bristol City Council and The Bottle Yard Studios (July 2023). The first call for applications will open in January 2024.
The West of England Mayoral Combined Authority is working in partnership with Bristol City Council’s Film Services (comprising The Bottle Yard Studios, Bristol UNESCO City of Film and Bristol Film Office) to deliver the Mayoral Priority Skills Fund. This fund provides flexible grants to meet current priority skills gaps in the region. This project is part-funded by the UK Government through the UK Shared Prosperity Fund.
Upcoming productions recently filmed in Bristol and the West of England include Jilly Cooper adaptation Rivals (Disney+), series three of spy thriller Alex Rider (Amazon FreeVee), series three of Stephen Merchant’s The Outlaws (BBC/Amazon Prime Video), comedy drama Boarders (BBC Three), teen crime thriller A Good Girl’s Guide to Murder (BBC Three) and series five of children’s drama Malory Towers (CBBC). Titles currently in production in the region include Wolf Hall: The Mirror and the Light (BBC/Masterpiece PBS) and romantic comedy The Road Trip (Paramount+).
On 24 November, we celebrated the first group of interns who took part in the Bristol Creative Industries Internship Programme with Babbasa as part of the OurCity2030 Pathway into Creative & Tech.
We had a wonderful night celebrating everyone’s achievements over the past six months. The graduation event, at the Gather Round co-working space in Bristol, brought together the brilliant interns plus many of the programme contributors, friends and family to reflect on the successes and learnings from the scheme.
We launched the programme earlier this year. It is aimed at young people aged 18-24 from diverse backgrounds wanting to gain more insight and real experience in the creative industries.
Two of the biggest challenges facing the sector are a long-term skills shortage and a lack of workforce diversity. This was highlighted by Bristol Creative Industries’ A Creative Force to Be Reckoned With report which found that increasing diversity and inclusion is a significant priority for six in 10 creative firms in Bristol, but almost half said they want help finding diverse talent from underrepresented groups.
The internship programme was designed specifically to tackle those issues and create more inclusive workplaces. We were delighted that brilliant agencies from the BCI member community stepped up to provide three month placements to the 14 interns:
At the end of the first placement, three of the interns used the experience to explore other projects, while 11 stayed to undertake a second placement.
As the pilot programme comes to an end, here’s an update on how taking part in the initiative impacted on the interns and what they plan to do next:
Abdifatah Kheyre is going travelling for a while but has some exciting plans to launch a new project with a friend.
Abdur-Rahman Shafi has been offered a continuation at his first placement at Noble where he will be doing an internship extension, with the view for being promotion to digital marketing executive after six months.
Ahmed Ismail is considering his options in design and software development.
Amy Smith has been offered a role as production runner at Aardman on an upcoming project.
Kayjay McDonald-Ferguson is looking to continue with his freelancing projects in design and strategy and is set to start a bootcamp coding course.
Laurel Beckford has been working with Babbasa on the organisation’s social media campaigns and is looking for further work in film production and social media.
Mohd Wani has gone on to study an MA in information experience design at The Royal College of Art.
Omar Ibrahim has started a front-end web development bootcamp and will continue to study whilst trying to get more work experience. He is looking for a junior level role in front-end web development.
Priscilla Kodjo is staying on at her placement at Time Machine Designs as a freelance concept artist.
Sara Matloob has applied to study with the Chartered Institute of Marketing and hopes to build a career focused on public relations and the experiential sector.
Sophie Kirk is continuing to pursue her career in film and television art departments, with her improved graphic design skills opening up more opportunities for freelance work.
Seren Spooner was offered a job as a junior designer at Armadillo, her first placement.
Touka Mostafa led an EDI audit at one of her placements and delivered her findings to the board. She has recently accepted an account executive role at Armadillo, one of the participating agencies.
Yasmina El Khatib hopes to continue her education and study a modelmaking course with a focus on fabrication. For now, she is looking for a design and creative role to allow her to save for her masters.
We asked some of the interns to reflect on taking part in the programme.
”The programme helped me find myself, be a better human and chase my dreams.”
Abdifatah Kheyre“This internship really has made my dream career happen. The continued support throughout has been great. I have also made some friends that I will have for life.”
Amy Smith”I took many learnings from the experience, but above all I learnt the importance of being an active learner. In a work setting it is important that you can communicate with the different departments and not be afraid to ask for what you want. In both agencies I felt comfortable to be myself and felt listened to. I like that the internship was tailored to what I needed.”
Kayjay McDonald-Ferguson”Don’t get me wrong, it wasn’t always a straight path, and I was never comfortable to put my hand up and say I want to learn more. But I have to say, I’m so glad I sat in the uncomfortable space for a little bit because I pushed past that point, I managed to develop and grow in so many different ways. ”
Touka Mostafa”I loved seeing how many agencies were interested in diversity and inclusion and I really enjoyed the networking opportunities that came with the internship programme. I also enjoyed learning new skills during our Friday sessions and watching all of the interns develop new skills that they’re proud of.”
Sara Matloob
For more from the interns, participating agencies and other who took part in the programme, watch this brilliant short film:
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The Bristol Creative Industries Internship Programme is not possible without the fantastic agencies who take part and provide placements for the young people to gain valuable experience.
Here, some of the agencies reflect on their experiences:
“The best businesses need the best talent. The best talent is diverse. This programme has helped us collectively engage that talent.”
Nina Edmunds, Halo“We’ve always aspired to have an internship programme that promotes diversity and inclusion and encourages the community to open more doors, yet time and resources have been a barrier to achieving this. By joining forces with Bristol Creative Industries, Babbasa and other member agencies, we were able to make it happen.”
Lucy Rees, Newicon“Collaborating with peers from other participating creative agencies has been a great experience. It has allowed us to actively contribute to shaping the program while exchanging ideas and learning from one another, particularly in areas around HR, people & culture, and innovative working practices.”
Anthony Butterfield, Aer Studios“We wanted to be challenged in our DE&I efforts. We hoped this scheme would help us push forward on our learning and DE&I journey and it has done exactly that.”
Abigail Croft, Diva“Our intern was really keen to learn all the different roles within the agency and really engaged in everything she was doing. Seeing her confidence grow each week, so she was asking the right questions to allow her to execute the task in front of her was a real highlight. The fact we could see the talent was there enough to offer her a job shows what an impact she made, and that is the true highlight.”
Jeremy Bourton, Armadillo“This amazing opportunity provides a springboard for young people with a paid placement that can really make a difference to their professional development. On the other side of the coin, it’s made me a more rounded professional and helped me to evolve.”
Matt Woodman, Atomic Smash“The BCI Internship Programme is a golden opportunity to partner with community-facing organisations. It is a real opportunity to learn as well as teach, whilst being supporting by BCI who follow the interns through the whole process.”
Ceilia Hunt, Aardman Animations
All of the interns are now Bristol Creative Industries members. Please do reach out to them if you are looking for collaborations or for young people to fill junior roles. We will also be welcoming them to Bristol Creative Industries events in 2024, so you will get a chance to meet them.
We look forward to welcoming back the cohort as ambassadors for the programme in 2024 and to help inspire the next group of interns.
Conversations for the 2024 Bristol Creative Industries Internship Programme have begun with Babbasa as part of the next OurCity2030 Pathway into Creative & Tech.
If you run a creative business in Bristol and are interested in hearing more about how to get involved, contact Bristol Creative Industries membership manager Alli Nicholas on [email protected]
Big thanks to @eljaybriss for the images.
MotherBoard, a Bristol-based organisation, has been working towards retaining women in the tech industry since its launch in 2021. The direct link between motherhood and high attrition rates is evident in the fact that 50% of women leave the tech industry before the age of 35. MotherBoard’s mission is to change that.
In their latest annual impact report, MotherBoard revealed that the 29 signatories of their Charter have made significant progress in supporting women and mothers in their organisations. On average, these signatories have improved the gender balance within their tech teams by 10% from 2022.
The MotherBoard Movement has been gaining momentum over the last year and has more than doubled its community reach through events, content, and conferences. Sophie Creese, the Founder of MotherBoard, won the Lead 5050 award for ‘Contribution to Gender Diversity’ for the work she does with MotherBoard.
“This year has been pivotal for MotherBoard. We’ve spoken at some of the UK’s leading tech events, worked on government-led projects to highlight the importance of motherhood and its link to the skill gap in tech, doubled our community, and revolutionized our operations to encourage tech companies of all sizes to join our mission,” said Sophie Creese, Founder of MotherBoard.
“Although mother inclusion is now firmly on the agenda for most companies, the work is far from done. We must continue to progress and work collectively to create real, tangible change for women and mothers working in tech.
Real change takes time and none of this would have been possible without the continued support of our signatories, sponsors, partners, community, and the MotherBoard team. Therefore, I would like to express my gratitude to all of them,” added Sophie Creese.
MotherBoard is committed to creating a more inclusive tech industry, and their efforts are paying off. With their continued dedication and support, we can hope to see a more diverse and inclusive tech industry in the future.
About The MotherBoard Impact Report
The MotherBoard Impact Report is an annual collation of the work completed by the MotherBoard Movement & MotherBoard Charter signatories in driving tangible change for mums and women working in the tech industry.
You can access the full report via their website: https://motherboardmovement.co.uk/community/motherboard-impact-report-2023
About Sophie Creese (she/her)
Founder of MotherBoard
Sophie Creese is the Founder of mission-led organisations MotherBoard & HeyFlow, which are driving positive change for gender equity at work.
MotherBoard is a not-for-profit Business Charter & Community that is tackling the 50% of women who leave the tech industry by age 35, predominantly due to motherhood.
Beyond MotherBoard, Sophie co-founded HeyFlow earlier this year, a mission-led insights & consultancy start-up that helps employers understand their female workforce better to improve retention. (https://heyflow.co.uk/)
About MotherBoard
MotherBoard is a Business Charter, Community, and Event Series driving tangible change for mums working in the tech industry. We are on a mission to transform the industry to be more inclusive of women & mothers by tackling stigmas and supporting employers who want to create real change.
Powered by ADLIB (https://www.adlib-recruitment.co.uk/), sponsored by Not On The High Street (https://www.notonthehighstreet.com/).
// 50% of women leave the tech industry before age 35. Let’s change that.
The Founder of Bristol-based MotherBoard, Sophie Creese won the Lead 5050 award for ‘Contribution to Gender Diversity’ on 4th November at the 7th annual Lead5050 Awards held in Berlin, Germany.
The Lead5050 Awards celebrate the people working for an equitable world, they recognise innovative individual and organisational initiatives that address the advancement of women. All professionals who won have changed workplaces and lives.
“MotherBoard has been highlighting the connection between motherhood and lack of gender equity within the tech industry for the past few years. Being recognised for the work we are doing at MotherBoard with a Lead 5050 ‘Contribution to Gender Equality’ Award has been an honour and further validation of the importance of continuing to shift the dial for future gender parity by supporting employers and our community to be more inclusive of mums.”
Sophie Creese, Founder of MotherBoard
About MotherBoard
// 50% of women leave the tech industry before age 35. Let’s change that.
MotherBoard is a Business Charter, Community, and Event Series driving tangible change for mums working in the tech industry. We are on a mission to transform the industry to be more inclusive of women & mothers by tackling stigmas and supporting employers who want to create real change. Powered by ADLIB, sponsored by Not On The High Street .
// 50% of women leave the tech industry before age 35. Let’s change that.
Until recently, the menopause was something that was not understood and not talked about in equal measure. But after several celebs spoke about their experiences, it became something of a hot topic, with many ‘experts’ appearing to offer help, like tips for a ‘menopause diet’.
We needed to cut through this noise when we created the Hartwell brand. This was different: its founder Natasha Hartwell was a nutritional therapist who based her work on science and evidence-based results, and made real-world, practical suggestions. This was a real expert who could actually help with the symptoms of menopause, and help people feel like themselves.
Hartwell’s approach was a fantastic differentiator and a great place to start, so we began the process of building the brand around this strong core idea.
As with any branding, whether we’re creating a brand or refreshing one, we need to understand what makes it unique, what makes it tick and what makes other people care.
We started a deep dive into Hartwell’s way of working, including how it does it, what it values and its ambitions. The answers to these big questions would help define the new brand’s values and personality, which would lead us towards how the brand should look and feel.
Hand in hand with that, we also carried out an audit of the busy world Hartwell would be entering, specifically focusing on the menopause diet market. What were existing competitors doing? And was any of it working? We discovered an ocean of word salad, bland imagery and ‘mumsiness’, with very few examples of brands who really knew how to communicate what they were doing.
We held a focus group for people going through menopause, to find out about their general experience and if they had tried menopause diets. It was clear that they felt unseen and unsupported, and were suffering emotionally as well as physically.
Our research showed us that to reach as many people as possible, Hartwell had to be very clear with its messaging, putting its unique science-based approach front and centre. But to connect emotionally, this clarity had to feel personal. As a result, we made the decision that the voice of Hartwell would be Natasha, so it would be all written in first person, and talking directly to the target audience – just as it would be in a one-to-one consultation.
This connected perfectly with the decision to use Natasha’s surname as the name of the brand (her name, her voice) and also helped to complete the circle with the logo, which feels like a signature.
This hand-drawn logotype not only gives the brand a personal, human appeal, it also shows that Natasha is not afraid to sign her name to her work. The brand’s confident because its work is based on evidence – Natasha knows that she can genuinely help her clients.
We created a stacked version of the logo too, primarily to work with social media and smaller spaces, but also with one eye on the future, where ‘Eat well’, ‘Live well’ and other variations could be used.
The logo had been developed as part of a stylescape. These are visual explorations of a brand driven by a core thought, and include everything from brand palettes and imagery through to typefaces. They’re a great way to ensure everything is designed as a family, not in isolation, and to see the entire brand working together.
This particular stylescape was based on the idea of empowering clients, factual information, non-judgemental advice and friendly support. Those building blocks led us to a colour palette that was vibrant and earthy, warm and dignified. We purposefully kept away from a palette that was overtly feminine.
Brand imagery centred on collages which connected the way of life our audience wanted to get back to, with nature. The collage construction gave us the scope to tell infinite stories, while the connection to nature was a common theme throughout the work, coming both from Natasha’s understanding of nutrition, and people’s connection to cycles.
Finally, and developed from the hand-drawn logo, we introduced the squiggle. This graphical motif doesn’t have a defined form, and instead is unique each time it’s used, just like Hartwell’s clients and the advice Natasha gives them. The squiggle device can be used to frame text, create direction or simply bring some visual interest to a design, and helps to bring the whole visual identity together.
As part of the brand launch, we designed and wrote the Hartwell website. We initially mapped out a number of user journeys so we could design the perfect UX for the busy audience. Our goal was to show enough to prove Hartwell’s credentials, and then invite the audience to take the next step by getting in touch. Copy was therefore kept to a minimum, with the approach being to balance the warm, personal tone with the science that backed it up. This was helped by the brand fonts, the soft and warm New Spirit, paired with the strong and steady Elza Text.
The look of the site mirrored this balance, with a clean look punctuated with lifestyle/nature combination images that brought energy to every page. With minimal copy, the space in the design really helped to deliver a fresh experience, in contrast with nearly every one of Hartwell’s competitors.
The finished brand feels like a modern lifestyle/health brand (not a faddy menopause diet plan), which has the confidence to show what it can do, without having to tell its audience everything it can do.
Find out more about Hartwell Nutrition here
Claire Ladkin, founder of All About The Cooks – a Bristol-born online marketplace for home-cooks to sell their food – has been nominated as a “Community Food Champion” finalist at the BBC Food & Farming Awards. The category, sponsored by BBC Morning Live, celebrates those working in food who are making a difference to their community.
Driven by the belief that food acts as a catalyst to bring people together, Claire wanted to create a platform where talented home-cooks could make money selling their food to local people. And so, late in 2021, All About The Cooks was born.
Food is usually ordered through the platform about 24 hours in advance and cooks and buyers arrange collection or delivery between them. This ‘doorstep interaction’ is a place where food, cultures and stories are shared, and enriches the whole experience. Through All About The Cooks, buyers can discover home-cooks living near them who they would never have known about.
Following the nomination for the award, Claire said: “I’m over the moon to have been shortlisted. I have a vision of a future where the sharing of home-cooked food within and between communities is commonplace. Where it is perfectly normal to order from a neighbour, pop around to collect your food and stop for a chat on the doorstep. I think that would be a nice world to live in. It’s great to see that others seem to agree too!”
The marketplace is proud that diversity and inclusion is at the heart of what they do, with 75% of home-cooks being women and 80% from ethnically diverse backgrounds. As of August 2023, operating in Bristol and Bath with over 70 cooks, All About The Cooks has supported local home-cooks by putting £80k into their pockets.
Only three finalists have been shortlisted as “Community Food Champions” for the BBC Food & Farming Awards and the winner will be announced on 25 October, in a ceremony broadcast on TV and radio. Keep your fingers crossed that Claire Ladkin brings the trophy home and makes Bristol proud. In the meantime, you can find out who cooks near you or apply to sell your home-cooked food at allaboutthecooks.co.uk.
As a BCI member, enjoy 25% your first online order on All About The Cooks with the code BCI25.
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