We often get asked what is “managed web hosting”, and why should a client host their website with us. When we build a website we always ensure it is built to modern coding standards, the core code is quick and efficient and there is no bloat or unnecessary plugins or code blocks that the website doesn’t need.

To ensure clients websites are hosted in the right way we recommend clients use our managed web hosting service for a variety of reasons.

We say to clients let us worry about your website so you can focus on your business, with our years of experience we can take care of the technical jargon and leave clients to get on with generating business. One of our business aims is to form long term business relationships and we have succeeded on this year after year, many of our clients have been with us since we started back in 2008 and we continue to this day, we are trusted to host their important websites that generate leads, sales and interest day in day out, 24,7,365.

But I can get hosting for £4.99 a month!? Yes you can get your website hosted for less than an expensive coffee per month, but you will not have any support, you will not have any backups, no updates, basic security, the website will be shared with thousands of other customers and you won’t get our great customer service and all the extras that come with that.

If you would like to find out more about our managed web hosting service, our web design service or for anything else please do not hesitate to contact us.

Read the full article on our website https://www.eckhomedia.com/what-is-managed-web-hosting/

Since technology has changed the face of web design over the past ten years, conventional design elements are no longer relevant. The newest digital design trends for websites are what users expect to see when they visit a website since they want to see the newest features.

Mobile Optimisation

Since roughly 2010, smartphones have been the de facto mobile standard, with current estimates placing the ownership of smartphones at 86.11 percent of the global population. By 2023, smartphones will account for more than half of all web traffic worldwide. As a result, web design must be optimised for mobile use, which may be done by using one of the innumerable plugins available for WordPress and other content management systems (CMS). Website owners can also contact a reputed London design firm, which will integrate mobile optimisation as standard.

Page Speed and Website Loading Times

Web users don’t want to wait around to use slow platforms because they are used to quick digital offerings. A website or page should load in 3 seconds or fewer because, on average, users leave websites after 1-2 seconds. Website owners should perform a little “spring cleaning” each month to make sure everything is functioning properly. Once more, this is something that a reputable London digital design agency will handle.

Chatbots

Chatbots have been gaining traction over the last few years, and 2023 shows no signs of slowing them down. With machine learning (ML) and artificial intelligence (AI) becoming more intuitive, chatbots will become an industry expectation for dealing with personalised experiences and basic customer queries. You’ll find many chatbot plugins on web builders, but using one of these may make your website feel mundane. Therefore, you should have a team of experts from a London digital agency create a unique looking chatbot from scratch.

Virtual Reality

Although virtual reality (VR) is not a novel technological advancement, it has grown increasingly accessible and accepted by the general public, particularly in web design. You can take a virtual tour of a house before booking your stay if you’ve used Airbnb or another accommodation booking site in the past several years. This is one of the more straightforward VR website examples, but more use cases will start to appear in 2023.

Interactivity

Web users want to feel engaged when visiting websites in 2023, which is why there are more interactive elements than ever before. For example, if you use a simple cryptocurrency portfolio tracker, you’ll most likely find profit calculators, conversion tools, liquidity analytics and a host of other useful tools. As well as useful tools, you can explore elements of interactive marketing including contests, calculators, fun quizzes, and surveys. If you outsource your marketing, these are all elements a digital creative agency London can add to a website.

This article only scratches the surface when it comes to 2023 digital web design trends, but it’s safe to say that it’s all focused on improving user experiences and tailoring platforms around mobile usage. If website owners entrust an experienced digital agency London, all of these trending features will be integrated uniquely.

What you need to know about Threads, which Meta officially introduced on social media last week: Threads has been hailed as the fastest-growing app ever after surpassing 100 million users at debut; all Threads fans, rise up! All social media managers are working long hours into the night to develop a social media plan for the new app since brands, celebrities, and other talent have already signed on to the site. Probably on your mind is: What precisely is Threads? Does Threads have a connection to Instagram? How does the app operate?

Well, we’re here to tell you all the ins and outs below.

What is Threads?

With the use of Meta’s dedicated text-based messaging programme, Threads, we may have more intimate interactions with our close friends and other people. The app opens to a scrollable feed of 500-character-maximum short posts with the option to add single or carousel images and videos. Similar to Instagram, you can utilise the site to offer your perspective and creativity or to follow and interact with your favourite producers.

Is Threads available in the UK?

In order to access Threads, you must have an Instagram account. On Threads, you can either follow people you have already connected with on Instagram or completely new people. However, deleting Threads will also deactivate your Instagram account.

Is Threads safe?

Since Instagram and Threads are both classified as Meta, they will both abide by the same terms of service. As a result, individuals who are older than 13 can use the software. Parental and guardian supervision of children’s use of Threads is advised to safeguard their safety. Additionally, Meta has stated that any Instagram accounts created by users under the age of 13 would have their privacy settings switched to private by default.

Does Instagram own Threads?

Yes, technically. Owner of Threads is Meta, which also owns Instagram, Facebook, and WhatsApp. Due to the primary appeal of Threads being text-focused and an opinion-sharing area, it does operate similarly to Twitter.

Cameron Balloons, a renowned leader in the hot air balloon industry, is proud to announce the launch of their groundbreaking app, Sky Sketcher. This innovative web application empowers users to unleash their creativity and design their very own personalised hot air balloons, revolutionising the way enthusiasts engage with the art of ballooning.

With Sky Sketcher, users can embark on a unique and immersive journey, where they have the freedom to customise every aspect of their hot air balloon envelope. From selecting colours, materials, and artwork to exploring different balloon models, the app offers an unparalleled level of customisation and personalisation.

One of our primary goals at Cameron Balloons is to make hot air ballooning an accessible and interactive experience for everyone,” said Will Offer, Senior Designer of Cameron Balloons. “SkySketcher represents a significant leap forward in achieving that vision. We wanted to provide a platform that allows individuals to turn their imagination into reality and design a hot air balloon that truly reflects their personality and style.”

The features of SkySketcher are designed with user-friendly functionality in mind. The app provides an intuitive interface, ensuring that even those new to ballooning can effortlessly navigate and create their dream aircraft. Users can experiment with colours and patterns, incorporate their own artwork, and find the perfect looks effortlessly.

SkySketcher allows users to visualise their creation in 3D. Adding this extra dimension provides users with a sneak peek into what their custom hot air balloon will look like floating high up in the sky.

“We are thrilled to introduce Sky Sketcher as a game-changer in the ballooning community,” added Offer. “It’s an app that encourages creativity, fosters self-expression, and allows users to engage with the world of hot air balloons like never before. We want to inspire a new generation of balloon enthusiasts!”

SkySketcher by Cameron Balloons is now available, bringing the joy of designing custom hot air balloons to the fingertips of users worldwide. To learn more about the app and start designing your dream balloon, visit https://www.cameronballoons.co.uk/skysketcher or follow Cameron Balloons on instagram or Facebook.

Noble Performs Celebrates Five Years in Bristol

Digital marketing agency Noble Performs is celebrating five years in Bristol with a record year in business for its team, who have broken the £1million turnover barrier for the first time.

Established in 2018, Noble Performs was started in Bristol by US West Coast agency Noble Studios and Mr B & Friends, with one on-the-ground employee – current managing partner Kate Sikora. Tripling the size of the business during the pandemic, with significant client wins including premium footwear brand Rockfish, and Bristol’s beloved St George’s concert hall, Noble Performs is hoping to double the size of its 11-strong team during the next three years.

Built on the same ‘Be Better Every Day’ ethos as its US sister company, CSR has been at the core of Noble Performs since day one. During the last financial year, the business donated £12,000 of digital marketing support to local charity Heart of BS13 as part of its ‘Noble Deeds’ initiative. Recently launched, this year’s Deeds programme will receive a 30% increase in funds in line with Noble’s turnover increase, to support a local not-for-profit or registered charity with its digital marketing performance.

“I am so proud of all the team has achieved during the past five years and being able to give back to the local community and create more employment opportunities for others at the same time is incredibly rewarding, said Kate Sikora, managing partner, Noble Performs.

“Bristol has been the perfect home for us – it’s a thriving city with some great businesses and networks, but what underpins this is a real sense of community and collaboration and a genuine desire to do the right thing. This really resonates with our values and we’re excited to see what the next five years brings,” she added.

To celebrate its fifth anniversary, the UK team took a trip to the US earlier this month to visit sister company Noble Studios in Nevada. The celebrations will continue in September in the UK with the ‘Be Better Bash’ –  a party for employees and their families, friends and associates of the business, and Noble Deeds recipients past and present.

Ahead of the festivities, Noble Performs will also host a Masterclass, where speakers will be invited to share a quickfire twenty minute ‘Five things’ session on a diversity of topics from AI to ESG.

More details on the Be Better Bash and Masterclass, including speakers and how to register attendance, will be announced in the coming weeks.

 

 

As we celebrate our 14th birthday this week, we’re looking back on 2023 to date. As always, we’ve been doing everything we can to help our clients thrive and survive in the current economic climate. We’ve helped clients launch new products and services, expand into new markets and to new audiences. We’ve also adjusted work and media spend to suit changing price points and profit margins. We pride ourselves on being with our clients through thick and thin, and 2023 has been no different.

Our clients have seen some great successes in 2023. In many instances we’ve helped clients to exceed target ROI and hit KPIs, showing that businesses are still thriving in today’s climate. Our managed Google media spend is up 80% year on year – a testament to our team and their ability to keep delivering strong results. To learn more about recent successes, see our case studies here.

It’s been a strong start to the year for Loom, too. We’ve had six new businesses join our client portfolio, We’ve achieved some fantastic accreditations and our team continues to expand. And while we’re also adapting to current circumstances, we’ll continue to work hard and help our clients get through even the toughest of challenges.

A big thank you to all our loyal clients and our extremely capable team, who have made all of this possible. Below, we take a look at some of the key changes in 2023 and reflect on the progress we’ve made.

Welcoming new clients

We’re delighted to be working with a number of new clients this year. From gardening and cooking to education and kitchenware, we’ve teamed up with a variety of B2B and B2C businesses in 2023, which include:

Representing a diverse range of industries, we’ve already helped them get closer to their business goals with our digital marketing strategies.

New year, new Loomies

And it’s not just new clients. This year we’ve also had three new digital marketing experts join the team; Tegan, Hugh and Daniel.

Our new additions have already been invaluable in ensuring Loom delivers the best possible service to our clients, and we’re delighted to have them onboard.

As well as returning from maternity leave myself, we’ve also welcomed Tommy back from parental leave. He’s dived back into work and is already making us wonder how we survived without him.

“After a few months off to spend time with my little girl, I was so excited to return in February. Nikki and the team did an incredible job whilst I was off. It’s not been an easy climate in which to run a business over the past year, and I’m really proud of how committed the team are to clients and their success. Whilst we love celebrating strong results with clients, we also pride ourselves on being able to navigate through the tricky times with them.” Karen Pearce

2023 also saw a milestone Loomiversary for Tom Spooner, marking ten years as part of the team! Since joining Loom back in 2013, he’s made an undeniably huge impact on Loom, creating and implementing market-leading digital marketing strategies . Anyone who has had the pleasure of working with Tom knows the level of thought, understanding and strategic input he has on accounts. A real marketing force and we’re proud to have him.

“It’s been a genuine pleasure to mark a decade at Loom and reflect on the evolution of our industry and Loom as an agency. I firmly believe that we’re currently delivering the best service to our clients with an incredibly talented team. I’m immensely proud to be a part of Loom and look forward to helping existing and future clients overcome challenges to succeed.” Tom Spooner

Accreditation, accreditation, accreditation

It’s always nice for achievements to be recognised. We’re proud to have three new accreditations this year for our performance and employment practices.

As always, we couldn’t have achieved any of these without our clients and team. We provide all the support we can and are grateful for those who support us. We’re 14 years young and we still have clients from day one.

“It’s been a great start to 2023 at Loom. We’re so proud to now be awarded the Great Place to Work accreditation, as well as being part of the Google Employment Charter South West. Both accreditations are a testament to the culture, values and team here at Loom. We’re always looking for ways to make it an even better place to work and have lots more planned for our 15th year.” Vicky Hockley

Moving home

As our team continues to expand, we needed a new office to accommodate everyone. Fortunately, we didn’t need to move far. We’re now on the second floor of Temple Studios, located just by Temple Meads station in the heart of Bristol, meaning we’re still easily accessible for both our clients and team members travelling from further afield.

Life at Loom

Each quarter we book an evening as a social for the Loom team. In March, we took part in a pottery evening hosted by local potters Pottymouth Workshop at The Star and Dove pub in Totterdown. While we might not be quite ready for The Great Pottery Throw Down, everyone enjoyed the opportunity to get together as a team and take their handiwork home with them.

In June, we went on a glamping trip to the Wye Valley. After canoeing down the river Wye, the team took part in guided foraging lessons and farm tours and played games at the campsite, with refreshments provided by a mobile pizza oven and cocktail bar.

The weather can make or break a camping trip, and fortunately, we were blessed with sunshine (which also helped dry out the occupants of a capsized canoe). It was a great opportunity for everyone to relax and bond, and for our new Loomies to meet the rest of the team.

Keep up with life at Loom by following us on Instagram.

Our Illoominate scheme

Our Illoominate initiative aims to deliver digital skills to the next generation of professionals in Bristol. As part of this, we have advised charities on how to improve their digital marketing strategy through Media Trust and also offered work experience internships at Loom for all ages.

This year, we’ve already welcomed two Loom interns, Tyler and Jazmine, who were given an introduction to digital marketing at Loom and did a great job getting stuck in with some tasks set by the team. Find out how they both got on here and here.

The latest industry changes

As well as dealing with tougher circumstances, there have also been some huge changes to the digital marketing industry in 2023. Notably, the transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has meant a huge amount of work collecting as much data as possible and ensuring the transition went smoothly for our clients. We have invested in GA4 training for all our Loomies and have supported this with regular sessions for personal development and team knowledge shares, ensuring we were well prepared to guide our clients through this process.

Find out more about GA4 in our guide.

At the tailend of 2022, Google updated their Quality Rater Guidelines, expanding the concept of E-A-T (‘Expertise, Authority and Trust’) to include ‘Experience’. This update was designed to tackle poor-quality content, which, of course, wasn’t a problem for clients using Loom’s SEO and Content services! With AI tools and boilerplate content quite common on the web, it makes sense that Google made this change to promote valuable content written for users, rather than search.

Find out more about the EEAT update in our blog.

Speaking of AI, the rise of artificial intelligence continues to make waves in the industry, as content generation becomes more sophisticated and accessible. We explored what it can offer and its limitations but concluded it’s no match yet for the skills, expertise and human touch of the Loom content team.

Given the challenges our clients have faced this past year, it’s more important than ever to keep on top of the latest marketing trends in order to help our clients adapt. We’ve been pivoting our work to accommodate both industry developments and the external factors businesses are currently facing, creating intricate strategies that build and maintain strong online visibility.

To stay up to date with the ever-changing digital marketing industry, explore our Insights section.

Here’s to many more

It’s not easy running a business right now. With so many challenges to navigate, 2023 hasn’t been the easiest year for everyone. Saying that, we’re here for our clients every step of the way and are proud to be sharing our journey with them.

We’re delighted with all that we’ve achieved this year and look forward to seeing what the next one brings. We’d like to give another big thank you to our clients, partners and our team for all that they’ve done to make 2023 such a success.

“We’re really proud of what our team has achieved in our 14th year, doing what they can for our clients and taking our strategies from strength to strength. Our next year is all about focusing on building a more purposeful-led agency, and understanding how we can embrace machine learning to achieve even more for our clients and build on the successes of this year.” Nikki Ellison

If you’d like to find out more about our digital marketing services, whether that’s PPC & Biddable or SEO and Content, then browse our website or get in touch today.

 

This year, we have been on a journey with Wall’s developing their new brand comms platform.  From working through their strategic challenges, audience insights, and brand proposition we have landed on a brand line to bring their comms together under a single, unifying idea.

With a best-ever recipe, Wall’s continues to do everything it has always done, but now it’s better, not only in terms of quality and taste, but also there’s also a plan for the brand to do more for the people and communities that it serves, by tackling hunger.

When hunger calls, grab a Wall’s! 

We have used the new recipe campaign to launch the new line.

With a challenge to use the new recipe story to get sausage rolls into people’s minds and shopping baskets, we developed a high-reach social campaign focused on awareness and consideration.

With 64 layers of moreish flaky pastry and mouthwatering sausage filling, Wall’s sausage rolls are better than ever with their best-ever taste and highest-ever quality.  What more do you expect from the nation’s favourite?!

We knew that the creative needed a key focus, for us this was ‘hunger’ – one of the key purchase factors for the product (and brand!) and something we can all relate to.

And so ‘Chomp, chomp, chomp’ was born! A mouthwatering animation that highlights the product’s new recipe as the beautifully photographed sausage roll disappears, one chomp at a time! (Hungry yet?)

The animation uses a warm voiceover and most importantly, ends with our new brand line…

When hunger calls, Grab a Wall’s

The campaign is live on Facebook, Instagram and YouTube currently stopping thumbs and grabbing attention as we speak!

You’ll be seeing more of this line in months to come as we have lots of exciting things coming your way…. Watch this space!

 

Social media can have a direct impact on your website’s visibility on traditional search engines like Google or Bing.

While it doesn’t have the same effect on SEO as with content marketing, social signals such as gaining more followers, likes, shares and retweets can increase your visibility to potential customers by increasing traffic to your site and helping you to rank higher.

In other words, while social media efforts don’t influence SEO directly, they do influence SEO indirectly.

What do we mean by social signals?

Social media signals are activities that contribute to your page or website’s search engine rankings. Some examples of social signals include likes, shares, retweets and pinning.

Do social signals affect ranking?

Google has never explicitly stated that social signals affect rankings. But there’s no denying that the more traffic you receive through social media networks, the more your material will be shared. This may significantly affect how you rank in Google search results.

The best social media networks for social SEO

The social media platform you choose should be directly related to the type of business you run and your marketing objectives. It should also be determined by where your target audience prefers to spend their time. However, in terms of SEO functionality, the following social media and digital marketing networks offer several advantages:

  1. YouTube
  2. Twitter
  3. Facebook
  4. Instagram
  5. LinkedIn
  6. Pinterest

Four ways to improve your social SEO boost your social media SEO efforts

We’ve established how social media impacts SEO. Now, we can look at ways to boost SEO through social media marketing. Here are four social media algorithms and SEO tips to help boost SEO on social media.

Social Profiles… optimised to the max

Did you know that social media profiles are frequently shown among the top search results?

Up 75% of customers use social media to evaluate brands before making a purchase. They look for reviews, genuine recommendations, inspiration, high-quality images and brand information. As a result, social media profiles should be optimised as part of your SEO strategy.

Optimised social media profiles can drive your target audience to your account and convert them into customers. Your goal is to make all your content accessible. Here are some easy ways of optimising your social profiles to get results:

  1. Use a high-quality profile picture
  2. Include a link to your website
  3. Update your bio with clear information
  4. Add keywords to your bio
  5. Use hashtags
  6. Use engaging visual content

Good social media profiles increase trust by giving your brand authenticity. They should be able to teach your target audience everything they need to know about your company in a matter of seconds. Your profile should sound natural, honest and carefully written, and it should showcase your own personality.

Create High-Quality Content

Creating and releasing high-quality content is crucial for social SEO.

It can enhance organic web traffic back to your website, improve search visibility and assist you in obtaining quality backlinks.

By distributing long-form content such as a high-quality blog post, written with specific keywords via your social platforms, you can encourage your social media followers to share your content further. This will boost your content marketing strategy and strengthen your social signals by amplifying reach through social SEO.

Be wary though, using too many keywords, otherwise known as keyword stuffing, can be frowned upon by traditional search engines and may have a negative impact on your online visibility.

Traditional SEO stands you in good stead when you aim to create valuable content based on a customer’s needs, so be sure to stick to the most relevant and important keyword clusters.

Search engines and shareable content go together like bread and butter. The more people that engage with and share your content, the wider reach you’ll have on keyword search pages and the better your social media visibility. You’ll also generate more backlinks, or inbound links, and enhance brand recognition.

When you publish content that your audience will want to share, it can help Google with the indexation of relevant searches for your posts. This can lead to more organic search traffic and better Google rankings.

Don’t forget to optimise your images

Did you know that the images you upload to your social media accounts can actually make a difference to your social SEO? The act of making the images you publish with your social media posts as SEO-friendly as possible is referred to as image optimisation.

Optimising the images across your social media platforms can improve user experience. Search algorithms also tend to prioritise the images that follow best practices, meaning you could appear higher up in search results, improve website traffic and reach more potential customers.

Here’s how you do it:

Image optimisation across all your social networks is a simple technique that may make a major difference in your social media marketing efforts.

A high-quality image will also boost your overall social media performance. It can improve the appearance of your brand by making it more appealing, intelligible, relatable, and memorable.

Listen to your audience

One strong tactic for improving your social SEO and social media strategy is to use social listening. This is the process of monitoring online conversations on major social platforms and media networks to learn what your audience is saying about you. It’s also a great way to keep track of your competitors.

Social listening can help you find opportunities for link-building. You may discover that your brand has been referenced on blogs, forums, Facebook pages or news sites. You can find these mentions using a social media monitoring tool and contact the writers to ask them to include a link to your site.

Social listening is an effective method for conducting audience research and learning what people are talking about in your sector. This will help you in discovering new ways to contact your target audience and increase your social media presence.

Social media helps SEO in several different ways. The best method is always the successful combination of social media and search engine optimization efforts.

Marketers everywhere understand the importance of having a blog on a business website, either for SEO purposes or to provide a valuable information resource for customers and prospects, but one of the biggest barriers to business blogging is finding the time to come up with content and write copy.

Copywriting for a consistent business blog requires time – something most businesses do not have in abundance. Even marketing agencies are often so busy looking after customers, including writing copy for their client’s business blogs, that they don’t have time to update their own. It’s not easy! But it is possible with a little help from a freelance friend.

A great solution for the time-poor is to employ a freelance copywriter. They offer a cost-effective solution to generating consistent copy for your business blog, and the flexibility to tailor a solution to your business. But what do you need to think about before you take this step? What do you need to have in place before employing freelance help?

Implement one point of contact

To get the most out of freelance support, appoint an in-house contact to manage the process. This doesn’t have to be a time-consuming role, in fact with the right freelancer it shouldn’t be, but there does need to be one consistent person to liaise with. And only one! Too many and communication could get messy. With one internal person liaising with the copywriter, all ideas from within the company can be managed and filtered to ensure clear priorities are passed on. It also means the copywriter is clear who they need to supply the finished work to and who to direct any questions to.

Work out an internal process for managing the freelancer

Following on from the idea of having one individual for freelance support to deal with in the company, there should be a clear process in place too. Who is going to come up with the ideas for the blog – internal staff, the freelancer, or both? How will this process be managed – who will the ideas go to and how will they be prioritised? What will happen to the copy supplied? What will the approvals process be and how will you let your copywriter know their work has been signed off? These are all things to think about prior to engagement.

Set communication preferences

It’s worth considering how you want to work with a freelancer before you hire one too. Do you prefer to speak to people on the phone, or would it suit your other commitments better to interact mainly by e-mail? Thinking about this up front will help establish a better relationship and might even help you find the right freelancer for your business in the first place. Clear communication channels are a must for any successful business relationship, and interacting with a freelance copywriter is no different.

Talk about the money up front

As well as considering how the relationship is going to work day-to-day, it is also worth thinking about the payment process up front too. If you want regular work from your business copywriter, you may be able to agree a monthly budget and regular invoicing system for work completed in the previous month. If, however, you are looking for a one-off project, you can expect to pay a deposit up front, with the rest of the payment due on completion. (Read more about ad-hoc Vs consistent blogging here). Whichever path you choose, it’s important to think about your needs, the freelancer’s requirements, a budget for the work you want completed, and discuss payment terms openly before embarking on a relationship to avoid any difficult conversations further down the line.

Employing freelance support of any kind can require a bit of a deep breath if you’re used to doing everything in-house, or if you haven’t used external resources in this way before. But with a little forethought, utilising a flexible third party to pick up the slack from your busy workload can be hugely successful.

Who are Unfold?

Unfold are a design and development agency based in the heart of Bristol. We work with the founders, marketing or technical leads of SMEs, startups and innovative corporates to help them increase revenue and profitability or save them time (or ideally both!). 

Over the past five years Unfold has seen a lot of change. We’ve grown as a team, embraced new challenges and opportunities, and welcomed many new clients along the way.

We felt it was time to take a moment to properly reflect on our journey and how we’ve evolved as a business; to understand who we are, why we love doing what we do and how we make a difference to our clients’ businesses.

Today, we are thrilled to share our newly revamped website with you, showcasing our full range of services, the impact we create for our clients, and ultimately the Unfold way of doing.

So what do we do at Unfold?

Unfold started five years ago with the objective of building beautiful, user-centred websites and web apps, which provide exceptional experiences for end-customers and fantastic results for businesses. This mission remains at the heart of what we do, but has evolved significantly as we’ve expanded our expertise, knowledge, team and client base.

As a result our service offering has grown to encompass five key areas:

  1. Strategy & Planning

Our method for analysing and refining concepts, using the latest insights and trends, will show you where the big opportunities lie, reduce risk and produce real results.

  1. User experience (UX) design

Together we define, develop and deliver different design solutions by putting the customers’ needs at the centre of your website.

  1. Web development

Our expert team of engineers are experts in dealing with complex requirements and creating intelligent, flexible solutions to match.

  1. Effectiveness measurement and optimisation

We’re serious about growing your business by providing the CRO tools you need to engage and convert higher-quality leads.

  1. Legacy projects and transformation

We don’t shy away from taking over existing projects and fixing difficult bugs, in fact it has become a core speciality of our team.

Day to day that means we work with the founders, marketing or technical leads of SMEs, startups and innovative corporates to help them increase revenue and profitability or save them time (or ideally both!).

At Unfold we take a user-centred approach to our clients’ work. Meaning that we seek to put the end-customer at the heart of everything we do, from design, right through to development. This approach enables us to produce outstanding and technically complex websites and platforms that have a real impact for customers.

We push boundaries and challenge thinking to transform our clients’ vision into reality. We’re focused on building close, transparent partnerships that drive innovation and achieve shared goals.

So what’s next?

We’d love to hear what you think of the new site! Please feel free to get in touch and share your thoughts with us.

Do you have a project in mind or would you like some expert advice? Perhaps you know a friend or colleague that might benefit from working with us? If so get in touch and see how we can help you achieve your goals.

We’re also in the process of expanding our team. If you’re interested in working with us we’d love to hear from you!

And finally, stay updated on the latest news events and valuable resources from our team by following us on LinkedIn and Instagram.