Businesses across the UK are facing soaring costs. Dan Martin asked Bristol Creative Industries members how they are coping, their advice for other creative companies and what the government should do to help.
Jason Smith, managing director, Fiasco Design:
“As a small business we feel more vulnerable to these turbulent economic times. We’ve experienced a rise in studio rental costs and overheads, whilst simultaneously seeing cashflow become more volatile compared to previous years. We made the decision to increase salaries across our whole team (and rightly so), but it means we have to be mindful of operating with increased costs and the implications that come with them.
“We’re using the opportunity to get our house in order; looking at previous and current spending habits to make smart savings where possible. It’s also worth putting time aside to research what financial help is out there, for example South Bristol Enterprise Support offers some great schemes. Having support like that could be a vital lifeline for some.
“Much like the height of the pandemic, we’re trying to help keep the creativity community alive, offering comfort and support where we can to other businesses. Not to mention, of course, our own team who are going through this in their own way.
“Some ideas on what the government should do to help:
A reduction in business rates could be a good idea, and reconsidering business improvement district schemes.
Introduce the option to defer a single VAT payment if needed which would help take pressure off potential cash flow issues.
Look into ways SMEs could be supported with reducing corporation tax, National Insurance payments or offering help with employment assistance programmes.
Offer corporation tax relief for companies that can prove they’ve increased (all) employee salaries by a minimum of 5-10%.”
See Fiasco Design’s Bristol Creative Industries profile here.
Sarah Woodhouse, director, Ambitious:
“We are carefully monitoring rising costs. We are still very much in growth mode so it’s a balance. To ensure prudent financial governance we’ve labelled our planned expenses for the year as ‘must haves’ and ‘nice to haves’. We’ve pushed any big spend into the second half of the year so we can see how the year plays out.
“In terms of advice, forecast your expenses and have a system to avoid any surprises. Have a contingency fund in place for unforeseen costs. Avoiding all spend is impossible, sometimes you do have to speculate to accumulate and if the spend helps you win new business or grow a profitable area of the business then it’s an investment in the future of your business.
“Don’t stop communicating, marketing, and investing in PR. Use this opportunity to get ahead of the competition and gain share of voice (and in time, market share). Use the time to build traction in services and sectors that are bucking market trends and performing well.”
See Ambitious’ Bristol Creative Industries profile here.
Piers Tincknell, co-founder, Atomic Smash:
“Rising costs are affecting us across the board, from rent to salaries and beyond. It means that more than ever we need to be on top of our numbers and measuring productivity internally.
“In digital, it’s a very difficult balance offering competitive prices to clients whilst also paying ever rising industry standard salaries. We look to compensate our team in more ways than just salaries, through health insurance, access to coaching, 35 hour weeks instead of 37.5 which is usually standard, learning and development budgets, volunteering days and more.
“The government could really help businesses by subsidising business rates, stepping in and capping rent increases from landlords, capping energy costs and topping up National Insurance contributions for businesses.”
See Atomic Smash’s Bristol Creative Industries profile here.
Paul Honey, managing director, Strange:
“To help our staff we have a work from home bonus scheme. We started it during lockdown and it has always been a great benefit to have, but this year we decided to integrate it with our B-Corp impact assessment. Through an auditable process, we have documented the estimated electrical, gas and water usage for each staff member. We then use this data and current utility tariff data to calculate utility costs and CO2 emissions at an employee level. We then pay each staff member a quarterly work from home bonus and at the same time offset their CO2 emissions.
“Our people are prioritised over profit, so we’re always looking for ways that we can help. Whilst staff officially benefit from a hybrid work set up, we only gather physically if it really makes sense as commuting and working in an office can be expensive. A flexi-time system allows people to work the hours that best suit their circumstances and can help reduce costs such as childcare.
“There are other things that have helped to. For example, we’ve made sure everyone has good up to date technology at home which is much more energy efficient, and we’ve made sure the quarterly work from home bonus not only helps fund utility bills, but also helps contribute to other costs.
“I think the government could do a lot to help SMEs. Of course, they could look at measures like temporary cuts in the VAT repayable to HMRC (a little like they did to support tourism and hospitality during COVID) to help the industry, but really their primary focus should be ensuring energy markets function properly, avoid an energy market failure at all costs and get control of inflation.”
See Strange’s Bristol Creative Industries profile here.
Jessica Morgan, founder, Carnsight Communications:
“Rising costs are very much on my radar – we’re talking about them at work, we’re seeing them in practice and we’re wondering how much we can absorb for how long. Unfortunately, the government seem largely absent from conversations around what can be done to help – particularly for those who are most squeezed.
“As a small business owner, I’m focusing on ensuring I can keep in annual payrises in light of unprecedented inflation rises and also trying to help the team in small ways that are affordable and sustainable. The pandemic has definitely changed the way I look at my business finances and what to invest in (and not).”
See Carnsight Communication’s Bristol Creative Industries profile here.
Claire Ladkin, founder, All About the Cooks:
“It’s the uncertainty, the air of doom, gloom and despondency and not knowing where we stand which makes things most difficult. Optimism is what an early stage start up thrives on.
“Having just raised investment we are planning for growth – recruiting and investing in our people and processes. Obviously we want to reap the benefit of that landing in buoyant times. Should we soldier on regardless? Instinct tells me yes, although we should be prepared to be dynamic and pro-active.
“Times of change can work both ways. We suspect that more home-cooks will want to supplement household income by monetising their talents. We can really help them do that and that feels very satisfying. And maybe the ‘hunkering down’ mindset will make people more inclined to socialise at home, which might also benefit us.”
See All About the Cooks’ Bristol Creative Industries profile here.
Janusz Stabik, managing partner, GDYA:
“We’re seeing agencies doing recession planning. Pre-pandemic, a lot of creative businesses carried on working until the s**t hit the fan, and then they were forced to make a change. Now they’ve been through the pandemic and they had to make changes really quickly. They had to cut costs, they had to go through the P&L and they potentially had to pivot the brand and the proposition of the business really quickly just to survive.
“Then they saw that they were sat on a successful business and now with all the news in the media about a recession they’re ahead of the curve.
“Many of them are preparing and thinking what should we do when a recession hits? How should we pivot the business? What can we do with our costs? What can we do with our pricing? Which industries are going to be hard hit if there is a recession? Which industries are going to flourish?
“Our advice is to workshop it with everybody in the team. Where are the risks within the business? Where are the risks in terms of the marketing, delivery and costs?
“Equally, where’s the opportunity? There is an opportunity with recession. A lot of agencies pivoted into e-commerce during the pandemic because everybody was stuck at home buying stuff.
“Have a one page plan for what you’re going to do. Execute it with the confidence that you did when you implemented the changes during the pandemic that made your business thrive during that downturn.”
See Janusz Stabik’s Bristol Creative Industries profile here.
Joanna Xenofontos, founder, JX Branding:
“I’m not able to take on an office due to the high cost of rent and bills. As a self-employed individual and having just moved to Bristol. I find it hard to meet other creatives and it’s impossible to launch my business in a physical manner to help me build a team. It means I have to outsource to other creatives, often in other parts of the world where they charge less. This makes it challenging to grow a business.
“To deal with the challenges, I’m using co-working spaces some of the time. This allows me to be around other creatives and cuts the cost of offices and meeting rooms.
“Another way is working on contracts rather than freelance projects. This way I work with a team, the contract jobs pay well and I don’t have to do all the admin. I’m still self employed but with fewer management tasks.
“This does have disadvantages though; less flexibility and because I usually work in confidence, I’m not able to share the work for more exposure and to attract new clients.
“I think the government should provide more funding to start-ups in the creative industry. A solution could be that the government builds office spaces that are available to be shared and rented from creative agencies or individuals. Rather than renting directly from an independent party, the government provides the space so the rent and bills are lower.
“The government should better embrace creatives who want to launch their own business in the UK. This can be beneficial for the government as they are making less through freelancers (taxes etc) than companies that have a team.
“That’s the reason that many of us stay in freelancing. It’s very hard to have a sustainable business due to high costs.”
See Joanna Xenofontos’ Bristol Creative Industries profile here.
Simon Winter, founder, Winter Design:
“We’ve well and truly adopted “better than hybrid” working. Our team all work from home all of the time (part of our updated climate strategy) and it works so well for us. We now don’t have the burden of rising office space costs and because none of us have to commute, we’re not being hit as hard by rising fuel costs.
“Healthy cashflow is so important in times like these. A cashflow forecast helps you to plan for potential bumps in the road; when we first did one of these it was like somebody had switched a light on, such helpful visibility. It might not work for all businesses, but for us working from home 100% of the time has been a total game changer.”
See Winter Design’s Bristol Creative Industries profile here.
Simon Lodge, founder, Ubuntu Studio:
“Like most business owners, my company is driven by rudimental economics: bring in equal (preferably more) money than goes out. Naturally, there’s always a push-pull effect going on, however over the years, costs have risen in places I believe to be positive—from wages reflecting respect for people, to equitable taxation based on success.
“The crux of today’s issues, however, lies in the areas that have long been ill-managed by governments and businesses alike: energy, real-estate, and the treatment of suppliers, to name but a few. Until we address these head-on, we will remain in a perpetual state of ‘crisis’.
“This is a complex topic because it goes to the heart of one of the biggest issues facing businesses and consumers alike: we’ve created a society expectant that things will cost less than they’re worth to produce.
“We see it across industries—from agriculture (where I can buy meat cheaper than a cup of coffee) to energy (where until recently, the true cost of burning fossil fuels was paid for by our planet rather than our wallets). Until we address the systemic issues that past governments have simply papered over, this won’t be the last cost of living crisis we face.”
See Ubuntu Studio’s Bristol Creative Industries profile here.
If you’re a Bristol Creative Industries member and you’d like to add a comment on the cost of doing business, email Dan.
JonesMillbank, Bristol-based video production company, were commissioned by Cheltenham-based global coffee brand SOHO Coffee Co. to produce a range of brand-level photography.
“Whilst not our primary service, we’ve always supported clients with photographic commissions given the similarity in the disciplines. In fact most of our film crew started their lives as photographers” said Russell Jones, Co-Founder and Director.
“SOHO Coffee Co. are a new client but their values resonated with our own; SOHO actually stands for Simple, Original, Honest, Organic”.
The photography is part of a brand and menu overhaul, utilising bold colours and real people, with large-scale OOH and digital advertising in mind.
The JonesMillbank team worked alongside food stylist Joanna Resiak (www.joannaresiak.com) and makeup artist Naomi Lake (www.naomi-lake.com).
“It’s always a pleasure working with talented specialists. Both were fantastic and Jo made syringing egg yolks onto sausage sandwiches look easy” said Joffie Burt, Head of Production.
Visit jonesmillbank.com/work/soho-coffee/studio-photography for a selection of photos and behind the scenes stills, else keep your eyes peeled at your local SOHO Coffee Co branch and online.
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JonesMillbank are a passionate full-service video production company
They work exclusively in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before it was cool for a range of clients such as University of Bristol, Battersea, The Royal Mint, IDLES and Randstad.
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The West of England’s first-ever Good Employment Charter has been launched by Metro Mayor Dan Norris as part of a push to develop good jobs, deliver opportunities for workers to progress and help local and regional employers succeed.
First to sign up is the world famous, four times Academy Award winning animation studio Aardman. Others already pledging their support include Visit West as well as Bristol’s Wake the Tiger, Bath’s Storm and Stoke Gifford’s Service Robotics.
The Charter has been designed by trade unions, employers and employees from across Bristol, Bath and South Gloucestershire.
Local firms big and small will be supported by the West of England Combined Authority, led by the Metro Mayor, to raise standards across a number of areas, including regarding recruitment and worker engagement, with a two-tier approach to help them progress.
The two tiers of the West of England Good Employment Charter are:
Tier 1: Supporters – working with aspiring organisations to help them take steps to improve their own practices, including through a personalised action plan, workshops and other events, raising employment standards across the whole region, to meet the requirements of accreditation.
Tier 2: Membership – requiring employers to demonstrate excellent practice in key characteristics of employment practice. These are:
Businesses receiving funding through the West of England Combined Authority’s investment funds will also now be required to become Charter supporters, confirmed the Metro Mayor.
Currently more than 15% of West of England workers take home less pay than the Real Living Wage, while an estimated 111,000 in the wider South West are on zero-hours contracts.
Metro Mayor Dan Norris said: “I’m delighted to see this manifesto pledge fulfilled. No matter what job you do, everyone deserves dignity at work, fair pay and secure work in a safe workplace with clear opportunities to progress and develop. I want to praise the brilliant employers we have in our region such as Aardman.
“Recognising those good employers and seeking to persuade everyone else to do the right thing is what this is all about. We know that employers who are best at properly supporting their employees are usually the most successful. So this a win-win for employers and employees. I welcome the employers ego have started the journey with us today, and I’ve no doubt that many, many more will join them soon.”
Aardman Managing Director Sean Clarke said: “We’re really pleased to support the Good Employment Charter and feel that improving employment standards is crucial for staff wellbeing, retention, engagement and productivity. Many policies such as the Real Living Wage and Secure Work have been in place for some time, which has already made a positive impact to the business.
“As an employee-owned business we are always looking to expand and improve engagement with the ‘partners’ in the studio and have various forums for partners to have a voice on the how the studio is managed and our business planning and priorities. Aardman is committed to providing a workplace where people and their ideas can really thrive.
“We believe that implementing these standards helps us to nurture our most important asset – our people – and ensures we are well placed to attract and retain our talent in an increasingly competitive talent market.”
Employers interested in signing up to the West of England Good Employment Charter should email charter@westofengland-ca.gov.uk
Yuup is looking for community heroes and local champions to take on a once-in-a-lifetime experience.
Know someone that is a local champion? An unsung hero that gives their spare time to supporting their community and making Bristol a better place for everyone to live?
Yuup is on the hunt for local Bristol community heroes and you can nominate them to win the experience of a lifetime in the Yuup hot air balloon ride giveaway.
Community is at the heart of Yuup and the company is known for enabling positive social impact. Every day the business works closely with people, charities and small businesses that pour their hearts into making a positive local impact. It’s clear that there are a number of unsung heroes that Bristol wouldn’t be the same without.
The Bristol-born local marketplace is giving away a hot air balloon flight over Bristol to one lucky person that deserves some recognition for their hard work and dedication to bringing positive social impact to their local area.
In appreciation of people making a difference in their community, Yuup is inviting you to nominate someone via the Yuup Instagram page @say.yuup.
Head to the balloon flight giveaway post pinned to the top of the page and follow the instructions to nominate your special person.
They might be a whizz at volunteering or brilliant at fundraising, they could spend their weekends clearing rubbish or caring for animals, they might have started a community group, club, or night out that helps people connect.
The winner will be picked at random from entries with the most inspiring individuals.
Nominations are open until 6pm on 25th August. Full T&Cs can be found on the Instagram post.
Founded in 1990, The Square is Bristol’s Private Members Club for the creative industries, located on Berkeley Square. Members of The Square are part of a unique community of like-minded creative professionals. The Square provides an arena of original thought and discussion, and members enjoy a range of personal and professional benefits.
Along with a vibrant events programme and an award-winning restaurant, The Square provides a dynamic social environment and a flexible workspace. Equipped with a boutique lounge, the Square Kitchen restaurant, the Lower Deck Cocktail Bar and hidden city-centre Terrace, The Square is ideal for working, socialising, holding events and meeting new people.
The Square Club connects creatives across the world, and has reciprocal arrangements with clubs in the following locations:
BCI members can apply for discounted membership at a rate of £60 per quarter. This not only gives members access to The Square Club, but to all of the reciprocal venues around the world.
For an additional fee, membership can be upgraded to include access to Square Works, The Square’s high-end, part and full time serviced offices and co-working space.
Square Member Benefits include:
To apply for discounted membership, please email sophie.yardley@thesquareclub.com.
Access Creative College, Condense and LocalGlobe have teamed up to offer Bristol students a Metaverse Development Scholarship to bring more diversity to tech.
Access Creative College, the UK’s leading games, music and media college, metaverse specialists Condense and venture capital fund LocalGlobe are offering up to eight fully funded scholarships to start in September.
To coincide with the launch, leading Bristol artists Lebo, Dread MC and Badliana were invited into Condense’s cutting edge metaverse environment on 26 July to perform.
Using a state-of-the-art 360-degree camera rig constructed by Condense, the three artists each stepped into a virtual landscape to record their own performance. It is the creation of these virtual landscapes and their live-streaming capabilities which Access Creative College are now offering the chance for students to study.
Jackson Armstrong, executive head of marketing at Access Creative College, commented: “What better way to celebrate the launch of this new scholarship programme than by having some of Bristol’s brightest upcoming artists perform in the metaverse, which our scholars will be working to produce.”
Kicking off in September, successful scholars will learn how to stream live events into one of the world’s most exciting new technologies, the metaverse. The successful applicants will take part in a 12-week programme, full of rich and intensive study, completely funded through the scholarship.
Jackson Armstrong continued: “When it comes to board positions within leading tech companies in the UK, the statistics are deeply concerning with the lack of gender split and those from ethnic minority backgrounds.
“We’re excited at the prospect of helping to change that through this new scholarship programme and we’re currently on the lookout for applicants to apply online.”
Scholars will learn digital graphics, 3D modelling, photogrammetry and textures, realtime VFX, plugin integration, in game/venue scaling and enhancing virtual worlds, enriching virtual worlds, interactions, spatial sound, player movement and networking basics.
James Tong, head of people at Condense, added: “You should apply for this scholarship because while everyone has a story to tell, not everyone has the same opportunities in life.
“This is an incredible opportunity to carve out a career in engineering and metaverse content creation. It’s a 12 week fully-funded intensive course, so you will meet other people with similar interests and ambitions, and it could even lead to a permanent job with Condense.”
Applications for the course are now open, and can be made through Access Creative College here.
Seven Bristol Creative Industries members feature in a list of 50 of the most innovative entrepreneurial companies in the south west region.
The latest edition of EntreLeague was announced at the recent EntreConf event for entrepreneurs. Organisers MediaClash said:
“This diverse range of companies indicates how thriving the entrepreneurial scene is, covering multiple sectors from tech to media, property, health, ecommerce, sustainability, cosmetics, finance, data, food and much, much more.”
The businesses were chosen by a diverse range of experts from organisations including Bristol Creative Industries, Citrus HR, Invest in Bristol and Bath, Portobello Brewery, Rocketmakers, SetSquared, Storm Consultancy, University of Bath and Vidcomms.
“One day it will be possible to buy delicious, authentic home-cooked food from local people, wherever you are in the world. We are already doing this in Bristol and plan to launch in six new cities in the coming year.
“Living amongst us, in our communities, talented people are making extraordinary food in their own homes. All About The Cooks is an online marketplace which enables them to share that delicious food, and the stories that go with it, with people near them and make some money too.”
See All About The Cooks’ BCI profile here.
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“From our humble beginnings back in 2008 we have always stayed true to our belief that happiness comes from loving what you do. This ethos has resulted in a thriving, award winning creative agency working with some of the biggest clients within the video games and entertainment sectors.
“Diva is packed with amazing people, who combine their professional talents with their favourite pastimes and we believe that every day should be filled with fun and games.”
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“We use technology and creativity to help startups blossom and achieve their goals. Every project is different so we’ve built a set of tools and sub-processes that we employ efficiently for each situation.
“We believe in original thinking, clear communication and simple action. Working closely with you to inspire, guide, create and grow your ideas.”
See Gravitywell’s BCI profile here.
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“Launch is a paid media agency that delights ambitious businesses by achieving challenging growth forecasts. As a Google Premier Partner (the top 3% of agencies in Europe), we leverage the latest tools and techniques to maximise results for our clients with paid media.
“Our Conversion Rate Optimisation service ensures users are more likely to take key actions once they reach a website, and our data expertise provides in-depth insights to inform the wider marketing strategy – as well as ensuring compliance with the latest privacy laws.”
See Launch’s BCI profile here.
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“Plimsoll is an ambitious global content company. Our premium shows entertain and thrill audiences around the world. We value excellence and kindness and promote creativity, inclusivity and diversity.
“We are passionate about ensuring our opportunities are accessible to a wide range of people. We believe that diversity of thought, experience and talent are key elements of the creative process and always promote equality, respect and inclusivity across the company.”
See Plimsoll Productions’ BCI profile here.
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“StatsBomb was founded in January 2017 to provide football data and analytics to clubs, media and gambling companies. StatsBomb continually undertake new research and are well known in the analytics industry for providing unique insights into the game.
“We have developed our own proprietary, industry leading data collection and analytics software with a user-friendly high-vis front end.”
See StatsBomb’s BCI profile here.
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“Yuup is a new digital marketplace for local experiences in Bristol. We help curious customers discover unique and brilliant Bristol experiences.
“We are a small friendly team, with big ambition based in Bristol. Our mission is to champion small businesses and independent hosts, whilst building a supportive community and of course, deliver amazing Bristol experiences.”
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Not yet a member? Join Bristol Creative Industries from only £4.50 a month.
As we reach 13 years in business this summer, Loom Digital is celebrating its best ever half-year financial performance. Our Bristol-based digital agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses (part of Dukes Education).
Loom has recently received an impressive score of 9/10 from clients in The Drum Recommends international agency rating scheme and has delivered a total ROAS of 735% with over £5m in sales for their eCommerce clients 2022 to date. Later this year, we will be supporting all clients with the adoption of Google Analytics 4 (GA4) as Universal Analytics is sunsetted on 1 July 2023.
“New clients have joined us because of our proven track record and our brilliant team, who are dedicated, experienced and talented. Client success and a strong, trusted team go hand-in-hand. Although we’re growing, we’re also incredibly proud of our staff retention, with 50% of the team being with us for over five years,” comments Nikki Ellison, founder of Loom.
Loom has upweighted our PPC and biddable offering in 2022 with the appointment of Dan Waller, boosted SEO expertise with Marco Morelli and Jack McGivern joining, and are currently recruiting for future digital talent. Although operating a flat structure, Loom is also committed to welcoming and nurturing talented people who are new to digital.
With increased competition in the industry, areas such as client experience and employee culture are increasingly the things that set agencies apart.
Here at Loom we’ve relaunched our employee benefits, introducing a more flexible approach to these by offering a wide range of monthly benefits the team can choose from. Each employee can decide between health and dental cover; gym membership, yoga classes; monthly massages; Audible or Headspace subscriptions.
All 16 team members are also offered professional coaching via MoreHappi, the one-to-one online workplace coaching company. All benefit from peer-to-peer support, including being given a budget to buy up to four gifts a year (sourced from local, independent shops) to say thank you to colleagues that have gone above and beyond.
“We are committed to providing a healthy, happy and progressive workplace, with our office as a hub but also welcoming a hybrid approach, depending on each team member’s circumstances. We’re 100% transparent and our new [perks package] and ongoing coaching also means everyone can find their purpose and grow in all aspects of their lives,” adds Vicky Hockley, People & Growth at Loom.
For full benefits, please visit Loom’s careers page here.
The founders of The Big Plastic Count – Greenpeace UK and Everyday Plastic – appointed purpose-driven creative agency, Enviral, to create its latest national campaign, which has lifted the lid on the country’s recycling rates and exposed that the government is talking trash about our plastic problem.
Through their launch video, The Big Plastic Count and Enviral encouraged 31 MPs and 97,948 households to take part in counting their plastic for a week in May, which equates to 1 in every 262 households in the UK. This was the biggest ever investigation into UK household plastics and the data uncovered will be crucial in convincing the government, big brands and supermarkets to take ambitious action on reducing plastic packaging.
Throughout the investigation, participants counted over 96 billion pieces of plastic and uncovered that only 12% of our plastic waste is actually recycled with 17% exported abroad, 25% sent to landfill and 46% incinerated.
Working in close partnership with the The Big Plastic Count team, Enviral developed the creative, the narrative and oversaw the shoot productions to create three hard-hitting films; a launch film, a how-to film and a shocking results film which puts pressure on the government to act.
Chris Thorne, Plastics Campaigner at Greenpeace UK said: “The plastic crisis is out of control but if the government acts we can get a grip on the problem. That’s why The Big Plastic Count is so important. Getting the narrative right on a campaign like this can be make or break. Through Envirals understanding of our needs and their collaborative approach they’ve helped us create assets we know the public will connect with and will lead to more and more people pushing the government to take ambitious action to end the plastic waste problem.
Joss Ford, Enviral Founder, comments: “We’ve been consistently beating the drum around the role of creatives in fighting the climate crisis and in connecting hearts and minds. So being able to partner with such an impactful organisation like Greenpeace UK really is a huge moment for our team and one which we hope brings real impact and holds those in power to account.”
This project embodies Greenpeace UK’s wider mission to defend the natural world from destruction, with a vision for a greener, healthier and more peaceful planet that can sustain life for future generations to come. The campaign evolved out of The Everyday Plastic Survey, pioneered by Everyday Plastic, a research-led non-profit focused on evidence-based education and campaigns. With the aim of mobilising and inspiring the UK population to help lift the lid on our recycling, it’s hoped this campaign will hold the government to account and bring real, positive change.
Enviral was awarded the contract after a competitive pitch process. With previous agency nominations including The Drum’s Best Use Of Video For Digital Advertising, Enviral is a full-service ethical brand communications agency based in Bristol that leverages the power of storytelling to effect real change for future generations.
Watch the launch video in full here.
The Enterprise Sessions is a new content series led by Prof. Michele Barbour Associate Pro Vice-Chancellor: Enterprise and Innovation at the University of Bristol.
The series has been created to inspire entrepreneurs and help them to realise impact from their ideas. Michele interviews founders, researchers and academics from different disciplines and career stages who’ve been part of the University’s Enterprise ecosystem. Each episode is a treasure trove of information covering a range of topics from funding, licensing and IP, consultancy, contract research and business incubation.
Guests include Konstantina Psoma, Professor Wuge Briscoe, Professor Roberta Guerrina and Dr Tom Carter.
Bristol now tops the list of UK universities for the return on investment achieved by spinouts and is ranked in the top 3 for equity investment.
Prof. Michele Barbour said: “The University of Bristol has an impressive track record of enterprise and innovation and we’re keen to share that knowledge within our community as well as with a wider audience. The Enterprise Sessions is a new content series that brings to life the personal stories of spinout Founders and how our enterprise ecosystem has them.
Firehaus took our idea and created a branded content series, introducing the broadcast-style interview approach, as well as the name and look and feel. The approach has allowed me to develop rich conversations with our interviewees and showcase their experience of our ecosystem which will be of huge benefit for anyone involved in research, innovation and enterprise.”
Nick Barthram, Strategy Partner at Firehaus said: “Firehaus has worked with a range of organisations in the Research, Innovation and Enterprise space, including UKRI, Made Smarter Innovation and The University of Bristol. Consequently, we’ve developed a clear understanding and methodology to ignite opportunities at the intersection of academia and industry”.
Strategy, Concept and Art Direction: Firehaus
Film Production: JonesMillbank
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