Torchbox is the digital partner for many of the best, most progressive organisations in the world, with a team of 120+ people primarily in the UK but with a significant presence in Manila and a network of remote staff from Brazil to Hungary.
In 2019, the co-founders, Tom Dyson and Olly Willans, sold the business to an Employee Owned Trust. In July 2022, just three years later and two years ahead of schedule, they reached financial freedom, won the Delivering Good Leadership Award at the 2022 EOA awards, and now stand at a pivotal point in their history where they can set an exciting, new vision for the next ten years.
Olly Willans, Co-founder and CSO at Torchbox said:
“We’re very excited for the future of Torchbox as a financially-independent, employee-owned organisation. We’re ambitious to push this ownership model as far as it can go and to create the most rewarding employee experience we can. To do this, we need to combine our creativity and enthusiasm with real expertise in employee ownership and no one can offer much more of that than Ann Tyler, so it’s a great pleasure to welcome her to our Trust board.”
Ann Tyler, a Cambridge graduate and qualified solicitor, has over 35 years experience in legal and policy advice and consulting work in employee ownership. She has advised on employee ownership schemes in various public and private companies, and her extensive list of experience includes setting up the first ESOP in the UK, in Roadchef Limited and reviewing the Labour Party’s policy on Employee Ownership as part of The Hunt Review.
Ann, says about her new role:
“I’m passionate about using my many years of experience in the EO sector to support companies and their employees succeed as independent employee-owned businesses with a meaningful culture of participation and engagement. I’m delighted to be joining Torchbox as their first independent Trustee, now that they are a financially independent, 100% employee – owned company with what I know will be an exciting future ahead.”
Lisa Ballam, Employee Trustee Director and Head of Marketing, says:
“It’s going to be really interesting to have an external person’s perspective on the plans and decisions we’re making in our quarterly meetings. We’re all looking forward to working with Ann to develop the role and draw on the benefits that an independent trustee, with extensive experience, can bring to our EOT board.”
Ann will join Torchbox for her first quarterly EOT meeting on the 28th of March and meet some of the co-owners based in the Bristol office.
Bristol-based creative business collective Istoria Group has launched a competition to find a regional, women-owned Micro Business to support as part of its Incubator Hub programme, whereby Istoria Group houses and helps guide fledgling businesses during their initial period of development. The winner will be selected from applications received online, with the launch of the initiative timed to coincide with International Women’s Day 2023.
The lucky winning business will receive rent-free office space for up to four people for a 6-month period at Istoria Group’s Bristol Paintworks HQ, starting 1 June 2023, as well as a free website design and build, a brand critique/refresh and mentorship from the Group’s Chairwoman and Heads of Finance, Marketing and PR.
Lindie Kramers, Chief Marketing Officer for Istoria Group, commented: ‘As a women-owned SME, we’re actively seeking to support another female-founded business in our region. We want to be as inclusive as possible in our search for the right Micro Business and would particularly welcome applications from traditionally under-represented communities in business, whether by age, class or ethnicity, to help promote social mobility and counter current imbalances in opportunity and representation.’
To help target its search, Istoria Group is working with the support two established local organisations – Black South West Network (BSWN) and Babbasa – to help spread the word and make sure new of the competition offer reaches as diverse and inclusive an audience as possible in the region.
Sibusiso Tshabalala, Business Support Coordinator, Black South West Network, commented ‘If the Creative Industries were as socio-economically diverse as the wider economy, the sector could provide employment opportunities to an additional 263,200 working-class individuals. However, the lack of diversity in the industry remains a challenge. Fortunately, creative agencies like Istoria Group are working selflessly and consciously to diversify the industry. Initiatives like theirs are particularly crucial in areas like the South West, which lack representation in the creative sector. By supporting minority-led agencies, we can foster the growth of diverse creative content that is relevant and engaging to both the local community and beyond.’
Matt Rogers, Head of Development at Babbasa, added: ‘Many of the young people Babbasa supports are interested in entrepreneurship, and starting their own business is a key way for many young people to access an income that enables them to thrive. We’re pleased to support this fantastic opportunity.’
The winning applicant / business will be selected by a team of five judges:
Sam Rowe, CEO, Istoria Group
Lindie Kramers, CMO, Istoria Group
Sibusiso Tshabalala, Business Support Coordinator, BSWN
Matt Rogers, Head of Development, Babbasa
Cecilia Thirlway, Senior Lecturer in Entrepreneurship,
Centre for Innovation and Entrepreneurship, University of Bristol
About The Incubator Hub:
The Incubator Hub idea arises out of Istoria Group’s dedication to start-up entrepreneurialism and business mentorship. The Incubator Hub was set up to house and help guide small businesses until they mature and, to date, Istoria Group has successfully helped to grow and ‘hatch’ two Incubator Hub companies: children’s book publishers i am a bookworm – https://www.iamabookworm.co.uk/ and innovation platform Solverboard, which was purchased in Summer 22 by AIM-listed technology and innovation experts Sopheon (and now rebranded as ‘Acclaim Ideas’) – https://www.sopheon.com/products/acclaimideas
The focus on micro-businesses this time around was inspired by an article on the International Women’s Day’s 2022 website, which noted how often women have a particular gift for spotting opportunity-based gaps in the market for products and services, but how, through lack of capital – which is often generationally-available, gender-biased and slow to adapt to contemporary needs – women often start small, which makes micro-businesses a great area to focus on to aid and encourage new business growth.
Details of Offer:
Istoria Group is offering the competition-winning business free and self-contained office space on the mezzanine level of its Bristol Paintworks HQ for 1-4 people, with dedicated toilets and access to all shared office facilities, from a kitchen to bookable meeting rooms, as well as free electricity and WiFi, for a six-month period from 1 June – 30 November 2023.
Istoria Group is additionally offering mentorship and in-house creative services as follows:
How to Apply:
Applicants can be a business in any market and at any stage of early growth, as long as female-founded and based in Bristol or the South-West region.
The deadline for applications is midnight on Wednesday 19 April 2023 and the simple application form can be found at: www.istoriagroup.com/micro-business-competition-2023
Istoria Group, which last year became a B Corp, says applicants should ideally share at least some of its corporate values, which include the EPIC values (entrepreneurial, personable, intelligent and collaborative), as well as standing for the inclusive and ethical treatment of staff; innovation in business; a strong commitment to sustainability and creative re-use and a commitment to the local Bristol region and economy.
What is a Micro Business?
In the UK, a micro business is defined by Companies House as a business of 1-9 employees, with turnover of less than £632,000 and £316,000 or less on its balance sheet.
Everyone is now aware that the best way to stand out online is through digital marketing. Businesses are looking for the newest search engine optimisation (SEO) techniques as we enter 2023.
The most important SEO components are still in place. Your starting point should still be keywords, SEO backlinks, meta tags, and organic content marketing.
We’ll talk about five SEO trends you should include in your continuing marketing plan. To find out more about them and how they may help your business, keep reading:
Do you know about Google’s EAT? It reflects how Google evaluates the information on your page. The days of creating a website and using unethical SEO methods to rank in search results are long gone.
Google now expects your website content to demonstrate your subject-matter expertise. In blogs and other written and visual content, it searches for authoritative voices. Finally, it wants to make sure you can be trusted to deliver the good or service you promise.
Although EAT is not brand-new, it is evolving into a potent tool for promoting trustworthy websites.
In SEO trends, long-form content is reemerging. People seek out informative and interesting content of high calibre. Provide useful information on your website if you want visitors to stay there longer.
Strong writers that can write about your products, services, and industry news should be part of your business SEO strategy. Make sure the content is simple to share on social media and via email.
The popularity of video is growing. Many entrepreneurs are using the camera to promote their brands today. That is a fantastic business SEO strategy that will develop further.
In several marketing sectors, video advertising is taking the place of television advertising. Also, there are social networking and streaming services with business plans where you can monetise your video output.
Around 3.7 billion people will use smartphones to access the internet by 2025. Websites must be responsive to mobile devices and mobile-friendly. Following SEO trends involves replicating the user experience that users have on desktops and laptops.
To assist businesses in evaluating the effectiveness of their business SEO, Google provides a mobile usability report.
The way we communicate online is changing as a result of artificial intelligence. If you want to enhance interaction with your digital marketing, you’ll need it for business SEO.
Examining the following AI SEO trends will help you achieve better results:
All three contribute to strengthening connections with present and potential clients. Business SEO should employ AI to enhance their outcomes, much like search engines do.
You’ll be well on your way to a successful new year if you implement these SEO trends. Keep in mind that consistency is crucial. Keep your website and social media current by providing new information often.
Do you want to learn more about SEO? Check out the services BrisTechTonic Bristol SEO Company has to offer.
Problem
HTML rendering in email clients is widely inconsistent. This is due to various factors including the level of support for different HTML and CSS features, how different email clients handle unsupported features and even how they embed the HTML email message within the email client user interface. In addition to the email-specific factors, there are cross-browser compatibility considerations that must be taken into account. In fact, this goes beyond web browsers because the Outlook Windows and Windows Mail desktop apps still use Microsoft Word as a rendering engine – and not a web browser engine!
Setting the right goals
Consistent HTML rendering across email clients and presenting your brand message in an identical way regardless of the email client used to view it is not a bad thought, but given the factors listed above it is not an attainable goal.
A more achievable and impactful goal is sending emails that are consistently usable, accessible and at minimum presentable and responsive while communicating the same message without sacrificing the brand image. At Flourish we believe this approach is more effective in achieving our clients’ ultimate goals from their CRM communications.
Approach
Ensuring the recipient can access and consume the contents of the email and interact with it (where applicable) whilst ensuring the email remains presentable across all relevant email clients is a big technical challenge.
Accessibility
Building HTML emails that are accessible to as many people (disabled or not) as possible is a major goal for all emails we build. The target audience here is literally everyone. This includes people who need to use assistive technology to access the content and those who use it to make the consumption of content a lot easier. It includes who need to rely on software to translate the content and those who must use alternative input devices to navigate.
With this mindset we write code that heroes the content semantically and visually. We collaboratively work with our designers to ensure a high level of readability, sufficient colour contrast and sensible dark mode choices.
Progressive enhancement
This is why we take a progressive enhancement approach in which we first build the HTML email with the minimum needed to render semi-consistently across email clients and a big focus on keeping the content accessible. Then we progressively enhance that minimum baseline HTML with fancier nice-to-have features. These features are implemented in a way that if not rendered by the email client, they would not break that baseline HTML.
In some cases, we may have multiple levels of progressive enhancements. For example, a coloured gradient can be rendered as a solid colour in some email clients, a static background image in some or from a programmatically generated image with CSS.
The above example revolves around aesthetics only – which can be important to maintain the sender’s brand image. However, there are also cases where multiple levels of progressive enhancements are needed to ensure the email’s contents remain accessible and useful to the recipient. Due to the limited feature detection techniques in email land, this is when we utilise email client targeting techniques to fine-tune rendering with greater care for specific email clients that are relevant to the sender’s audience. Making data-backed decisions here can essentially guide our team to focus on what is important to our clients’ unique audiences.
Optimise for the unhappy path
When viewing a HTML email, there are two distinct states. The first is when the message is displayed with all external resources such as images and web fonts – which is what everyone optimises for. However, we don’t believe it is enough to solely rely on the happy path, so we pay attention to the second state: when a user disables the download of external resources. This can involve styling the alternative text for images appropriately which would typically be hidden and ensuring the content remains as accessible as possible.
Forfeiting control, intelligently
Due to the limited support of many HTML and CSS features in email, it is not always possible to control how things are rendered in all situations. For example, it is not possible to render dark mode styles in some email clients that have auto dark mode conversions such as Gmail. This does not mean we simply forfeit full control. Instead, we make intelligent choices to ensure the email still renders well in dark mode. This may involve collaborating with designers to tweak some colours and use images that render well in both light and dark modes.
Performance
Unlike the web, performance, in relation to rendering and page load time, is not a widely discussed topic in email. On a normal web page when displaying a single image, it is possible to provide the browser with several versions of the same image for different screen sizes and display densities. You can explicitly tell the browser which version to use for which environment, or you can provide it with the information needed for it to pick the appropriate version on its own. This way the user doesn’t download a 4K quality image when they are on a display incapable of displaying the image at that quality.
This is not possible in most major email clients. This is why a balance between performance and quality is needed and may take additional considerations in email. Defaulting to retina quality images (suitable for high density pixel display) is a common practice. It is vital that images are properly compressed and are saved in the most appropriate format for the image type.
When a single high-quality image is used for all environments and screen sizes, image rendering can be slow in some cases. This can potentially cause vertical content layout shifts. We can enhance the image loading experience by telling the browser to maintain the aspect ratio of the image even before it loads. This approach does not break the responsiveness of the email.
About the Author:
Hussein Alhammad is Lead Developer at Flourish and a founding member of the Email Markup Consortium (EMC), a community-led group of industry professionals working to improve the email experience for everyone. For Hussein, developing is not a profession but an art form and he’s passionate about pushing the boundaries of what can be achieved with code.
Need help ensuring your emails are reaching the right audience, with the right message, at the right time? Get in touch with the friendly experts at Flourish Customer Journey Marketing.
Search engine optimisation (SEO) is the process of raising a website’s visibility and position in search engine results pages (SERPs). Several factors influence how well a website performs in search engine results, but three main factors—on-page SEO, off-page SEO, and technical SEO—are viewed as being the most important.
Enhancing a website’s content, title tags, meta descriptions, and header tags for search engines is known as on-page SEO. On-page SEO is to make a website’s content relevant, beneficial, and understandable for both users and search engines. This entails making the website’s content keyword-optimised, user-friendly, and simple to navigate, as well as making sure that it runs swiftly on mobile devices.
Off-page SEO refers to factors such as the quantity and quality of links pointing to a website, its social media presence, and its reputation online that are out of the website’s control. By building links, off-page SEO seeks to increase the website’s visibility and authority in the eyes of search engines. To do this, you need to build reputable backlinks from other websites, market on social media, and build a strong online reputation through user reviews and referrals.
Technical aspects of a website that may affect its visibility and positioning in search engine results pages are referred to as “technical SEO.” This includes topics like website architecture, security, and performance. Technical SEO seeks to make sure that a website is free of any errors or issues that could negatively affect its visibility and ranking as well as that it is easy for search engines to crawl and index. Making the website’s code and structure more effective, making sure it is swift and responsive, and making sure it is secure from viruses or hacking attempts are all examples of this.
In conclusion, the three fundamental types of SEO are technical, on-page, and off-page. Using on-page SEO, the website’s content is enhanced, making it more user- and search engine-friendly. Off-page SEO raises visibility and authority by constructing backlinks and engaging in social media marketing. A website’s technical optimisation helps make it error-free and straightforward for search engines to crawl and index. This is done with the help of technical SEO.
It’s crucial to remember that SEO requires ongoing work and cannot be finished once and then neglected. To maintain and improve a website’s visibility and ranking in search engine results pages, it’s critical to continuously monitor, evaluate, and improve that website’s SEO performance. It’s also essential to keep up with the most recent trends and algorithms if you want to compete in the search engine results pages. Best practises for SEO are constantly evolving.
Any strategy for internet marketing must include SEO. By focusing on the three main SEO areas, website owners can improve their website’s visibility and ranking in search engine results pages as well as draw in more relevant visitors. With the right strategy and persistent effort, SEO could help to increase website traffic, leads, and ultimately money.
Want to learn more about SEO? Check out the services BrisTechTonic, a Bristol SEO Company, has to offer.
Like many businesses, Stuff has been through a lot of changes over the last couple of years. And this has led us to carefully consider the best way forward for the agency.
We’ve seen a shift in the way clients work with creative agencies, with an increased demand for creative support and expertise and a reduced desire for account management.
That’s why we’ve restructured and gone back to our roots as a creatively owned and creatively led studio.
Our clients still get the great service they are used to, but they’ll be dealing directly with the people that ‘do’.
We believe this creates stronger relationships, which leads to better work and ultimately, better value.
Our ethos is simple – We get creative stuff done.
Our friendly team of hard working specialists use our creative and strategic skills to help brands shine brighter and make our clients’ lives easier.
We work across the three core areas behind all successful brand communications – strategy, development and delivery.
Whether we’re creating a new brand from scratch, refreshing an existing one or delivering tactical campaigns and assets, our pragmatic approach provides realistic solutions with minimum fuss.
You can find out more by visiting our new website – https://wearestuff.studio/
Bristol Creative Industries has teamed up with Bristol-based social enterprise Babbasa and 15 creative businesses to launch a city-wide internship programme.
The programme is aimed at Bristol-based young people aged 18-24 from an ethnic minority and/or from a low-income background who want to gain insight and experience in the creative industry.
The scheme will see many of the city’s most well-known creative companies offering six-month full time paid placements to applicants in roles covering advertising, marketing, design, animation and digital.
Two of the biggest challenges currently facing the creative industries are a long-term skills shortage and a lack of diversity in the sector.
A Creative Force to Be Reckoned With, our report released in September 2022, found that although increasing diversity and inclusion was a significant priority for six in 10 creative firms, almost half said they want more help with finding diverse talent from underrepresented groups.
We’ve been working hard to create a solution and are delighted to launch the Bristol Creative Industries Internship Programme.
Babbasa, which supports diverse young people to achieve their aspirations, is leading the recruitment process. We are working closely with them and the brilliant participating creative businesses to match applicants to one of the available roles.
Chris Thurling, chair of Bristol Creative Industries, said:
“We all want to make our industry more diverse and inclusive, but when you run a small business it’s not always easy to know how to make a practical difference. By coming together as the Bristol Creative Industries community to support the internship programme, members can do their bit to help young people get that all important foot in the door.
“We are delighted to formally announce this internship programme in partnership with Babbasa. The creative industry in Bristol is one of the best in the country, and we want to help open this up to as many young people in the city as we can.
“Our aim with this programme is to work closely with the fantastic team at Babbasa to connect bright young talent with some of the city’s best and well-established businesses.”
Starting on 15th May 2023, each successful applicant will work for six months. During that time participants will undergo two placements for two different agencies, both lasting three months each.
The programme provides a mix of professional skills training, creative skills training, inspirational talks, networking events, mentoring and opportunities for future employment.
The deadline for applications is 28th March 2023, with interviews taking place on 4th and 5th April at Watershed in Bristol. There will be an informal group workshop which will give applicants a chance to come and hear a bit more about the participating businesses, their internship offers and meet some of the team.
Applicants will then be given a 30-minute slot to chat to the interview panel to give us a chance to explore applications in a bit more detail. Bristol Creative Industries will cover costs for travel to the interview for every candidate.
The businesses and Bristol Creative Industries members participating in the programme are:
Big thanks to them all!
Poku Pipim Osei, CEO and founder of Babbasa, said:
“Last year, we consulted with a range of city partners and underrepresented communities to better understand how Bristol can close the inequality gap for the next generation, in a report called the OurCity20230: Socioeconomic Analysis Report.
“What was striking is that over 38% of the young people surveyed had aspirations to pursue a career in the creative industries. This is why we are excited to be part of this partnership, as a demonstration of our commitment to work collaboratively and unlock doors for those who would not have otherwise had the chance.”
To apply, applicants already registered with Babbasa can send a video/audio recording that’s around one minute long, or a written piece to recruitment lead Mikhaila at [email protected] explaining why they want to be part of the programme.
Those who aren’t yet registered with Babbasa can sign up here and the organisation will be in touch to help progress the application.
For more information on the programme, visit the Babbasa website and for more details on the businesses participating in the scheme, go here.
Mr B & Friends has created a future-focused new brand and website for digital learning provider, Sponge.
Sponge provides workplace learning for companies across the globe. They had a strong reputation in the industry for highly creative, cutting-edge bespoke learning content but, following a series of acquisitions, they needed a way to combine a broader range of product and service offerings. Sponge were looking for one compelling proposition that would resonate with a diverse audience set whilst retaining their strong brand positioning. Following a series of acquisitions to grow their portfolio of products, the company was poised for growth and needed a strong proposition to take them to the next stage.
Mr B & Friends conducted research with customers and colleagues to understand the true benefit that Sponge delivered. From here, the agency created an Organising Thought of ‘Unforgettable learning’. Combining an understanding of the way that humans absorb information, with data science and excellence in technology delivery, Sponge engages learners in a way that makes the subject stick.
The brand has been brought to life through a new identity that combines the magic of Sponge’s creative solutions with the logic of intelligence and use of learning science to optimise learning. This emerges through the colour palette – warm, earthy tones for logic, fused with vibrant colours for magic and ever-changing shapes that collide for unexpected effect.
Nathan Crosby, Associate Creative Director at Mr B & Friends, says, “The combination of magic with logic were at the crux of our creative approach. Sponge offers more than a learning platform – they use innate understanding of how humans learn with engaging solutions. We wanted to make sure this balance of cleverness and creativity was apparent.”
The website has a straightforward, easy to navigate interface. Key benefits are called out with opportunities to learn more at intervals throughout. Relatable examples from big name brands demonstrate expertise and impact without intimidating.
In addition to providing a dynamic new brand for customers, the transformation has also become a focal point to bring together the global Sponge team, providing them with one purpose and a unified culture.
Gareth Atkinson, Associate Strategy Director at Mr B & Friends says, “From our first contact with the team at Sponge we could see the value in their category leading approach. Combining creative excellence and learning science, with the support of technology innovation, delivers the holy grail of learning. The one thing their clients need; learning that works. Cutting through the noise and jargon of the category with a clear and relatable promise, positioning Sponge for their next phase of growth as a brand-led business. It was a delight to work with such a focused and ambitious team to help them bring their vision to life.”
Olivia Haywood, Chief Marketing Officer at Sponge says, “Throughout this process, we were determined to make a clear statement to the industry that, even as Sponge grows, our core ambition of creating innovative and visionary workplace learning is stronger than ever. From the start, Mr B & Friends were fellow visionaries: we just clicked. They were true strategic partners, guiding our decisions with creative integrity to ensure we never strayed from this path and, ultimately, delivering a great result.”
Last month the team worked on several exciting projects making updates to the product pages for Effect Doctors, finalising a project they have been working on with DAZN, and creating a new and improved website for them. Stathis and Ian also visited the Somerset and London venues for Artfarm, taking time to walk around their lovely Piet Oudolf-designed garden and re-visit Mount St Resturant.
After a productive brand presentation for a new seafood restaurant, we enjoyed a lovely cocktail with our clients from Aqua Shard, Micah and Marie. We also welcomed Mary to our Digital Marketing team this month! You can see how she’s getting on further down!
This month one of our largest website projects has gone live. The website is for DAZN, a market-leading sports broadcaster in Italy, Spain, Germany, Portugal, Belgium, Japan and Taiwan but is known largely for its boxing proposition in the UK.
We built the new corporate site for the DAZN, which communicates how they have brought a new way of watching live sports such as boxing, formula one and football to viewers.
It was important that this website communicates the multi-threaded nature of today’s viewers, who want to simultaneously consume sports across multiple devices. They view and interact with the platform through multi-game/sports views or in-game bets. This is a fast-moving space, and the corporate site is there to communicate how DAZN are changing the face of sports streaming.
It was great to work closely with the in-house brand team, as well as the DAZN management, to bring together a website design that not only hits the right message but in the right tone and with the right energy for this fast-paced brand.
Naturally, the site uses a lot of videos and features a lot of movement as the visitor scrolls down the page. The site has also been challenging for our developers, who love something new to challenge them to bring a more conceptual design to all browsers and devices.
In January, we made some improvements to the product pages on a long-standing client’s website, Effectdoctors.com. The product pages were several years old and had been updated many times as A|B tests and UX updates mean a busy eCommerce site is consistently being evolved. There’s only so far a page that can be modified both in terms of keeping a clean UX and for the cleanliness of code behind the scenes, so a fresh build is required occasionally. After using the previous product pages for a few years, they were overwhelmed with many added features and content over time, affecting their user experience.
We reevaluated which features were essential and created a plan to simplify the content of these products while maintaining depth and detailed descriptions of each product. These changes and adaptations to the product pages resulted in a much simpler-to-use WooCommerce management experience and a much clearer User Experience for their customers.
We have been steadily expanding our work with Artfarm’s Somerset venues over the last year or so. Last month, during a visit to the venues, we took time to slow down and walk around their on-site, including the pleasure of taking in the artwork in the Hauser and Wirth gallery, a walk in their Piet Oudolf-designed garden featuring artworks such as the sculpture by Smiljan Radić, that was previously located at the Serpentine in Hyde Park.
We then had our regular meeting with our Artfarm clients over lunch in their Roth Bar and Grill, looking at design work for various projects before visiting their farm shop, for which we run eCommerce marketing campaigns.
We were also able to indulge in a fondue hat! YUM!
It was an excellent way for us here at Fanatic to become more immersed in how all the venues fit together within the Artfarm location, an essential element when creating content and expressing the brand through our multiple marketing campaigns.
We also re-visited the Mount St. restaurant in Mayfair, which we visited in the summer of 2022 as a building site. The finished Audley Pub, Mount St. Restaurant and connected private dining rooms are one of the finest examples of exquisite dining venues we have seen in over 20 years worth promoting F&B venues, with the Art engrained in the very fabric of everything we see and touch!
We currently run and manage multiple digital channels to drive bookings for the venue and love working on projects for Mount St. restaurant.
Bristol-based web design and brand agency, Squarebird, have evolved a new look for the biggest player in space sector recruitment, EVONA, to better echo their established impact and vision.
EVONA is disrupting the recruitment scene, a consultancy team of space sector specialists with strong beliefs in the progression of knowledge and unlocking the potential of humankind. As they say, it’s in the name: EVO – to evolve, ONA – people.
Telling the true story of space sector recruitment was vital. As all of us use space every day – to navigate, use our phones, and even watch TV – an optical style was needed to rewrite the narrative and open the industry to all.
Working with their existing branding, Squarebird explored the visual limits they wanted to push through style tiles, helping them move towards a clean, dark, space-inspired look. A tone of voice workshop allowed the team to discover the personality of the brand, bringing the notion to existence. The developed visual style was rolled out across the website using a cinematic, aspirational style – perfectly reflective of their vision and ambitions.
“Developing a strong online presence is central to our Marketing strategy as a space company on the forefront of innovation, so there was a lot riding on getting this right. Predictably, Squarebird have delivered an exceptional website that not only stands out amongst the competition, but functions far better than previous versions. The team got our vision very quickly and worked with us to develop a website to be proud of that was close to the brand direction we wanted to move in.
Working with Squarebird has been a great experience; the team are knowledgeable and their skills diverse enough to handle any of the issues developing websites could throw up.” – Adele Fox, Marketing Director at EVONA
From extensive image manipulation, to editing and icon creation, every aspect of the website worked holistically for a cohesive brand experience. The website was brought to life in a collaborative way, ensuring the visuals, and ever-evolving message, aligned with the technical functionalities of the site. Integrating with multiple recruitment and marketing platforms, the website plays a functional role in streamlining their operations and ensuring a platform that better aligns with EVONA’s growth and maturity.
“Having known and followed the EVONA crew since inception, it’s been amazing to grow alongside them, and be a part of their next stage of expansion. From the USA, UK and beyond, EVONA is – and will continue to be – a driving force within the space sector.
It was a pleasure to take their objectives and messaging and create a visual masterpiece to do it justice.” – Nick Bird, Managing Partner at Squarebird
View the full case study here.
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